Megan Fox has taken on a new role as Ro Sparks, the fictional face of a prescription erectile dysfunction treatment, appearing in a skintight red catsuit for a celebrity campaign released on October 1, 2026.
Megan Fox Enlists for Ro Sparks Erectile Dysfunction Campaign
The healthcare company Ro launched its first-ever celebrity campaign featuring Fox as Ro Sparks, a character clad in a red catsuit emblazoned with the company logo, according to pagesix.com. The product, Ro Sparks, is a compounded 2-in-1 ED treatment containing sildenafil and tadalafil, the active ingredients found in Viagra and Cialis respectively.
Fox hopes humor removes erectile dysfunction shame
Fox stated in an interview published by People that she felt born for the role and questioned why a heavy topic needed to be made heavier. In the advertisement, she quips about the delivery process, telling viewers that if prescribed, she shows up right at their door in discreet packaging. Fox told the publication that she hopes the humor helps remove the shame associated with erectile dysfunction, emphasizing that men are not defective and do not need to hide the condition.
Team asks creators to dial down innuendos
Fox admitted she initially expected she and her team would need to push the creators for a funnier and sexier tone, but reality proved different. Instead of adding more jokes, Fox and her team had to ask the creators to dial it down because the initial drafts leaned so heavily into bold innuendos, pagesix.com reported. The actress shares four children—including daughter Saga Blade Fox-Baker with her on-again, off-again ex MGK, and three sons with ex-husband Brian Austin Green—and hopes the campaign encourages couples to view ED as a shared challenge rather than a source of embarrassment.
Common Questions About the Ro Sparks Campaign
What active ingredients are in Ro Sparks?
Ro Sparks is a compounded 2-in-1 treatment containing sildenafil and tadalafil, which are the active ingredients in Viagra and Cialis.
How does the medication work?
According to Ro, the treatment dissolves under the tongue, starts working in about 15 minutes, and can remain active for up to 36 hours.
Who is featured in the 2026 ad campaign?
Megan Fox plays Ro Sparks, the fictional face of the treatment, in the brand’s first-ever celebrity campaign launched in October 2026.
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