As Valentine’s Day 2026 nears, attention turns to how people are forming romantic connections. Recent data highlights differing approaches between millennials and Generation Z.
Millennials and the Rise of Dating Apps
A 2016 Pew Research Center study found that 48% of 18- to 29-year-ancient millennials had used a dating app. By 2020, a separate Pew study showed that 21% of adults aged 18-29 and 15% of those 30-49 met their current partner online through apps like Hinge, Tinder, and Bumble, or via social media.
Yet, a July 2025 Forbes study suggested older millennials—those in their 30s and 40s—are diversifying their methods, combining dating apps with social hobbies, events, and relying on mutual friends.
Gen Z and a Shift Away From Apps
A March 2025 study published by hims found that Gen Z has a higher rate of meeting partners digitally, but also expressed dissatisfaction with the “superficiality of swiping left and right, and the rapid-fire rejection” inherent in app-based dating.
Interestingly, a report from Dating News in August 2025 revealed a 400% surge in Gen Z clients utilizing matchmaking services. This trend is attributed to dating apps “losing their mystique” and a preference for more personalized, human interaction.
Social media users reflect this evolving landscape. Millennial TikTok user Kas stopped using dating apps after a user’s video went viral, stating that being on a dating app is “like putting yourself on clearance.” Lifestyle creator Gigi is hoping to meet someone “the old school way,” while Gen Z user Eraxtrana acknowledges that difficulties in finding a compatible partner persist even with in-person meetings.
Frequently Asked Questions
What percentage of millennials used dating apps in 2016?
A Pew Research Center study from 2016 revealed that 48% of 18- to 29-year-old millennials had used a dating app.
What did a 2020 Pew study show about how people met their partners?
A 2020 Pew study showed that 21% of adults aged 18-29 and about 15% of those 30-49 met their current partner online, via dating apps or social media.
What is driving the increase in Gen Z using matchmaking services?
Dating News reported in August 2025 that matchmaking services have seen a 400% surge in Gen Z clientele, attributing this to dating apps “losing their mystique” and a preference for more personalized interaction.
As dating trends continue to evolve, will these generational shifts lead to lasting changes in how people locate and build relationships?
