MISSION BBQ & Wreaths Across America: A Growing Tradition of Remembrance
A powerful partnership between MISSION BBQ and Wreaths Across America (WAA) continues to expand, fueled by customer generosity. As of February 19, 2026, MISSION BBQ customers have donated $359,567 through the American Heroes Cups program, directly sponsoring 21,151 veterans’ wreaths for placement at 154 locations on National Wreaths Across America Day – December 19, 2026.
The American Heroes Cup: BBQ with a Purpose
Launched in 2024, the American Heroes Cup initiative allows MISSION BBQ customers to contribute to national military charities and local first responders with every purchase. Each $4.99 cup comes with a $2 donation and refills are available for $1.49, further amplifying the impact. This program exemplifies a growing trend of businesses integrating charitable giving directly into their customer experience.
Beyond the Wreath: WAA’s Year-Round Mission
Whereas best known for its December wreath-laying ceremonies at over 5,500 locations, Wreaths Across America’s commitment extends far beyond a single day. The organization focuses on its core mission to Remember the fallen, Honor those who serve, and Teach future generations about the value of freedom through year-round community programs and volunteer efforts.
A Patriotic Partnership Rooted in Remembrance
MISSION BBQ, founded on September 11, 2011, has consistently demonstrated a dedication to honoring service members and first responders. Co-founder Bill Kraus emphasized the company’s belief in giving back to those who have sacrificed for the nation. This commitment resonates with customers, fostering a strong sense of community and shared values.
The Rise of Cause-Related Marketing
The success of the MISSION BBQ and WAA partnership highlights a broader trend: the increasing importance of cause-related marketing. Consumers are increasingly likely to support businesses that align with their values and demonstrate a commitment to social responsibility. This isn’t simply about philanthropy; it’s about building brand loyalty and fostering a positive brand image.
How Businesses Can Embrace Cause Marketing
Several strategies can help businesses effectively integrate cause marketing into their operations:
- Partner with a reputable non-profit: Ensure the organization’s mission aligns with your brand values.
- Transparency is key: Clearly communicate how customer purchases contribute to the cause.
- Engage employees: Encourage employee volunteerism and participation in fundraising efforts.
- Long-term commitment: Avoid one-off campaigns; build a sustained partnership.
Looking Ahead: The Future of Remembrance
The continued growth of the MISSION BBQ and Wreaths Across America partnership suggests a promising future for collaborative efforts that honor veterans and promote patriotism. As younger generations grow increasingly engaged in social causes, the demand for businesses to demonstrate social responsibility will only intensify.
Did you know?
Wreaths Across America began in 1992 with a simple gesture by Maine businessman Morrill Worcester, who donated wreaths to Arlington National Cemetery.
Frequently Asked Questions
What is Wreaths Across America Day?
It is a national day of remembrance held annually on a Saturday in December, where volunteers lay wreaths at veterans’ gravesites.
How can I sponsor a wreath?
You can sponsor a wreath through the Wreaths Across America website: www.wreathsacrossamerica.org.
Where can I find a MISSION BBQ location?
Visit https://mission-bbq.com/locations to find a location near you.
What is the American Heroes Cup?
It’s a special cup sold at MISSION BBQ where $2 from each purchase is donated to military charities and first responders.
Pro Tip: Consider volunteering at a local Wreaths Across America event. It’s a meaningful way to honor our veterans and connect with your community.
Learn more about Wreaths Across America’s mission and programs at www.wreathsacrossamerica.org.
Share this article with your friends and family to spread awareness about this important cause!
