NetEase Restructuring Signals a Shift in Western Gaming Investment
NetEase, the Chinese gaming giant, is continuing to reshape its international portfolio, granting independence to Anchor Point Studios and enacting further changes to its Western-based operations. This move, announced on February 21, 2026, represents a broader trend of reassessment and resource focusing within the company.
The Wave of Studio Restructuring
Anchor Point Studios is the latest in a series of studios impacted by NetEase’s restructuring. Over the past year, the company has either closed or spun off several Western studios, including Ouka Studios (known for Visions of Mana), NetEase Montréal, Bad Brain Game Studios, and Fantastic Pixel Castle. T-Minus Zero is now operating independently, and Mattel now fully owns Mattel163, previously a joint venture with NetEase.
Anchor Point Studios: A New Chapter
Founded in 2022, Anchor Point Studios specializes in action-adventure titles for both console, and PC. The studio is led by Paul Ehreth, a veteran of the gaming industry with a strong track record. Ehreth previously held a leadership role at Smilegate Barcelona and served as lead designer at Remedy Entertainment, contributing to critically acclaimed games like Alan Wake 2 and Control.
Anchor Point maintains offices in Barcelona, Spain, and Seattle, Washington, strategically positioning it to access talent pools in both Europe and North America. The transition to independence was announced by Ehreth on LinkedIn on February 16, 2026, where he described it as an “important milestone.”
Seeking New Partnerships and Investment
As an independent studio, Anchor Point is now actively seeking new investors and partners to support the development of its debut project. The studio aims to secure financing that aligns with its creative ambitions. Ehreth expressed optimism about the future, stating, “This is a significant change for us, but one that we’re approaching with optimism, clarity, and excitement for what’s ahead.”
What Does This Mean for the Future of Western Studio Investment?
NetEase’s actions suggest a recalibration of its strategy for Western market penetration. Initially, the company pursued a strategy of establishing multiple studios to diversify its portfolio. However, the current restructuring indicates a shift towards a more focused approach, potentially prioritizing studios with clear paths to profitability and creative independence.
This trend isn’t isolated to NetEase. Other major players in the gaming industry are likewise reassessing their international investments, seeking more sustainable models for growth. The challenges of managing geographically dispersed teams, navigating different cultural landscapes, and achieving consistent creative vision are significant hurdles for global gaming companies.
Pro Tip: Independent studios often benefit from increased creative control and agility, allowing them to respond more quickly to market trends and player feedback.
The Rise of Independent Studios
The spin-off of Anchor Point Studios highlights a growing trend of established companies granting independence to their subsidiaries. This can be a win-win scenario, allowing the larger company to streamline its operations while empowering the smaller studio to pursue its unique vision.
However, securing funding and establishing a strong market presence as an independent studio can be challenging. Anchor Point’s success will depend on its ability to attract investors who believe in its creative direction and its capacity to deliver a compelling gaming experience.
FAQ
Q: What caused NetEase to restructure its Western studios?
A: NetEase is reassessing its international investments and focusing its resources, leading to the spin-off or closure of several studios.
Q: Who is leading Anchor Point Studios?
A: Paul Ehreth, a veteran of the gaming industry with experience at Smilegate Barcelona and Remedy Entertainment, is leading Anchor Point Studios.
Q: Where are Anchor Point Studios’ offices located?
A: Anchor Point Studios has offices in Barcelona, Spain, and Seattle, Washington.
Q: Is NetEase completely abandoning its Western expansion?
A: The restructuring suggests a shift in strategy rather than a complete abandonment. NetEase is likely seeking a more focused and sustainable approach to the Western market.
Did you know? Paul Ehreth contributed to the design of Alan Wake 2, a critically acclaimed survival horror game released in 2023.
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