Netflix Hires Comms VPs for Latin America & Asia-Pacific | THR News

by Chief Editor

Netflix has appointed Flávia Vígio as Vice President of Communications for Latin America and Joy Albert as Vice President of Communications for the Asia-Pacific region. Both hires were made by Dani Dudeck, who has served as Netflix’s Chief Communications Officer since January.

Expanding Communications Leadership

Vígio joins Netflix from TelevisaUnivision, where she was Executive Vice President of Communications. Her prior experience includes roles at WarnerMedia and McDonald’s in Latin America. Albert comes to Netflix from Google, where she led regional communications and public affairs, handling issues for Google and YouTube across 13 markets.

Did You Understand? Flávia Vígio recently completed a sabbatical year studying AI and developing recent resources for reputation management.

According to Netflix, Vígio will bring a strategic business approach to her role, drawing on experience supporting corporate transactions. Albert’s background includes handling complex issues related to content, online safety and regulation.

Regional Focus

Vígio will be based in Netflix’s Mexico City office, having started on February 2. Albert will begin her role on March 9 in Singapore. Dudeck stated that both leaders will complement existing teams as Netflix continues to tailor its messaging to local audiences.

Expert Insight: These appointments suggest Netflix is prioritizing localized communication strategies as it expands its global reach, recognizing the importance of nuanced messaging in diverse markets.

Dudeck expressed excitement about the contributions Vígio and Albert will bring to the team.

Frequently Asked Questions

Who are the new Vice Presidents reporting to Dani Dudeck?

Flávia Vígio, Vice President of Communications for Latin America, and Joy Albert, Vice President of Communications for the Asia-Pacific region, will both report to Dani Dudeck.

Where are Vígio and Albert based?

Flávia Vígio is based in Mexico City, and Joy Albert will be based in Singapore.

What was Dani Dudeck’s previous role?

Dani Dudeck was the Chief Corporate Affairs Officer at Instacart before joining Netflix.

How might these new hires impact Netflix’s global strategy going forward?

You may also like

Leave a Comment