Modern Master’s Program Blends Digital Strategy with Outdoor Sports Marketing
A new Master’s degree in Digital Strategy: Marketing and Communication, with a specialization in Outdoor Sports, is launching in September 2026. Developed collaboratively by Université Savoie Mont Blanc’s IAE school of management and the Outdoor Sports Valley (OSV), the program aims to address a growing demand for skilled marketing professionals within the outdoor industry.
Responding to Industry Demand
The program is designed to provide in-depth expertise in outdoor sports marketing, with a strong focus on digital marketing and communication strategies. It will be offered in an alternating (work-study) format, allowing students to gain practical experience alongside their academic studies. This approach directly responds to the evolving needs of the outdoor sector, which is experiencing rapid changes and increasingly relies on digital channels.
Sustainability at the Core
A key pillar of the curriculum is sustainable development. The master’s program aims to prepare students to address the significant challenges facing the outdoor industry, particularly those related to climate change and evolving sporting practices. The goal is to cultivate professionals who can guide companies toward more sustainable business models.
Two Specialization Tracks
Starting in the fall of 2026, the Master in Digital Strategy: Marketing and Communication will offer two distinct tracks: a specialization in “e-business” and a specialization in “outdoor sports.” This new offering complements an existing license (bachelor’s) degree program co-created by the IUT d’Annecy and OSV, further solidifying a comprehensive “outdoor sports” education pathway within the region.
Career Opportunities in the Outdoor Industry
Graduates of the program will be well-positioned for a variety of roles within the outdoor sports industry. Potential career paths include marketing and communication manager, brand manager, event and experiential project manager, sponsorship manager, and product marketing director.
Who Can Apply?
The program is open to applicants with a bachelor’s degree in fields such as management, economics, STAPS (Studies of Physical Activities and Sports), tourism, sustainable development, social sciences, entrepreneurship, or related areas. Admission is based on application review through the Mon Master platform, and applicants will need to demonstrate professional English proficiency, such as through a TOEIC score.
The Rise of Specialized Sports Marketing
The launch of this master’s program reflects a broader trend toward specialization within the marketing field. As industries grow more niche, the demand for marketers with specific expertise grows. The outdoor sports sector, with its unique challenges and opportunities, is a prime example of this trend.
The Importance of Digital Skills
The emphasis on digital strategy in the curriculum underscores the critical role of online marketing in today’s business landscape. Outdoor sports brands are increasingly relying on digital channels to reach their target audiences, build brand awareness, and drive sales. Skills in areas such as social media marketing, search engine optimization (SEO), and data analytics are essential for success.
Outdoor Sports Valley’s Role in Shaping Education
The partnership between Université Savoie Mont Blanc and Outdoor Sports Valley highlights the importance of collaboration between academia, and industry. OSV, a key player in the outdoor sector, brings valuable insights and connections to the program, ensuring that the curriculum remains relevant and aligned with the needs of employers.
Pro Tip:
Consider gaining practical experience through internships or volunteer work in the outdoor sports industry to strengthen your application and enhance your career prospects.
FAQ
- What is the application process? Applications are submitted through the Mon Master platform.
- What are the entry requirements? A bachelor’s degree (or equivalent) and proof of professional English proficiency (TOEIC) are required.
- Is the program offered full-time? No, the program is offered in an alternating (work-study) format.
- What are the specializations available? Students can choose between a specialization in “e-business” or “outdoor sports.”
Explore further educational opportunities in the sport and dietetics fields at the Studyrama fair in Paris.
