Migros Expands Neighborhood Presence: The Rise of the VOI Format
The recent opening of a VOI Migros-Partner store at Loryplatz in Bern, Switzerland, marks a continuing trend: the expansion of smaller, neighborhood-focused grocery stores by major retailers. This isn’t simply about adding locations; it’s a strategic shift towards meeting evolving consumer needs for convenience and localized shopping experiences.
From Protest to Presence: A Return to Loryplatz
Interestingly, the Loryplatz location holds historical significance. Migros previously operated a store at this site but withdrew in 2009, facing public opposition. The return with the VOI format signals a renewed commitment to serving the local community and adapting to its preferences. This demonstrates the importance of retailers listening to and responding to local concerns.
What is VOI Migros-Partner?
VOI Migros-Partner represents a franchise model within the Migros ecosystem. It focuses on providing a curated selection of everyday products, fresh produce and baked goods in a smaller footprint than traditional Migros supermarkets. Currently, Migros Aare operates 51 VOI locations across its region, with 31 specifically within the Canton of Bern. This expansion is part of a broader national strategy to enhance accessibility and cater to diverse shopping habits.
The Convenience Factor: Why Smaller Stores are Gaining Traction
The success of VOI stores hinges on their convenience. They are strategically located in densely populated urban areas and smaller communities where larger supermarkets might not be feasible or desirable. This allows shoppers to quickly and easily pick up essential items without the demand for a lengthy trip. The Loryplatz store, with its 252 square meters of retail space, exemplifies this focused approach.
Franchise Model & Local Entrepreneurship
The franchise model employed by VOI Migros-Partner also fosters local entrepreneurship. Sivakumar Mahalingam, the franchisee for the Loryplatz location, also manages the VOI stores in Warmbächli and Fischermätteli, overseeing a team of 26 employees. This model empowers local operators to invest in and contribute to their communities.
Grand Opening Incentives & Community Engagement
To celebrate the opening, the Loryplatz store offered a 10% discount on all Migros products from March 12th to 14th, 2026, alongside special promotions and a grill offering for customers. Migros Aare allocated 5,000 Swiss Francs from its “Kulturprozent” (cultural percentage) to support the local SC Holligen 94 organization, demonstrating a commitment to community investment. This practice of supporting local initiatives is a hallmark of Migros Aare’s approach.
Looking Ahead: Trends in Retail Convenience
The VOI model reflects several key trends shaping the future of retail:
- Hyper-localization: Consumers increasingly prefer shopping at stores that cater to their specific neighborhood needs.
- Convenience is King: Time-saving shopping experiences are paramount, driving demand for smaller, easily accessible stores.
- Franchise Growth: Franchising allows large retailers to expand rapidly while leveraging local expertise and investment.
- Community Focus: Retailers are recognizing the importance of giving back to the communities they serve.
FAQ
What is VOI Migros-Partner?
VOI Migros-Partner is a franchise model of Migros offering a smaller-format grocery store focused on convenience and local needs.
Where is the new VOI store located?
The new VOI Migros-Partner store is located at Könizstrasse 1, Loryplatz in Bern, Switzerland.
What kind of discounts were offered during the opening?
Customers received a 10% discount on all Migros products from March 12th to 14th, 2026, along with special promotions.
Does Migros support local communities?
Yes, Migros Aare allocates funds from its “Kulturprozent” to support local organizations, such as the SC Holligen 94.
Pro Tip: Retain an eye out for VOI Migros-Partner stores in your area – they’re designed to make your everyday shopping easier and more convenient.
Explore other Migros Aare initiatives and locations here.
