GRAND FORKS — North Dakota is one of eleven states that currently utilizes a single area code. However, the 701 area code, beyond its function in telephone service, has become a cultural identifier for the state, appearing on clothing, business branding, and other memorabilia. In recent years, the 701 designation has also been incorporated into the branding of University of North Dakota athletics programs.
Area Code Exhaustion Looms
As the number of phone numbers needed in North Dakota continues to grow, the state’s Public Service Commission (PSC) recognizes that exhaustion of the 701 area code is a growing possibility. According to PSC Chairman Randy Christmann, the commission is actively working to delay that eventuality. “We have really taken this seriously,” Christmann said. “A lot of other states just gave up, but we spend a lot of time trying to slow this loss down.”
The projected date of exhaustion has shifted from an initial estimate of 2027 or 2028 to the first quarter of 2032. The PSC is intervening with telecommunications services, urging them to seek phone number blocks outside of the state’s largest cities, Bismarck and Fargo. Companies requesting numbers also provide a location reference number (LRN), the first three digits following the area code.
The PSC hopes to maximize the use of existing numbers by encouraging companies to utilize numbers across the state, even in smaller communities. Currently, out-of-state companies often request numbers specifically tied to Bismarck and Fargo, limiting availability. According to Christmann, some companies are unaware of the prevalence of telephone cooperatives throughout North Dakota.
Impact on Branding
The potential introduction of a second area code could pose challenges for businesses that have already established branding around the 701 identifier. Andrew Elsberry, proprietor of 701 BBQ in Grand Forks, recognizes the cultural significance of the number. “My wife and I are both natives of North Dakota; we are proud of that name,” he said. While Elsberry is understanding of the need to address the dwindling number supply, a new area code in the Grand Forks region would require his business to reassess its branding.
Frequently Asked Questions
What is the current status of the 701 area code?
The 701 area code is facing potential exhaustion as the demand for new phone numbers increases. The PSC is working to extend its lifespan until at least the first quarter of 2032.
How is the PSC attempting to prevent area code exhaustion?
The PSC is urging telecommunications companies to distribute new phone number blocks more widely across the state, rather than concentrating them in Bismarck and Fargo.
Could a new area code impact businesses in North Dakota?
Yes, creating a new area code could pose branding challenges for companies that have already incorporated the 701 area code into their identity.
As North Dakota manages the increasing demand for phone numbers, how important are cultural identifiers like the 701 area code to the state’s identity and economy?
