Nvidia has raised the price of the Shield TV Pro streaming device in the United States from $199.99 to $299.99, marking a 50 percent increase for hardware originally launched in 2019, according to a report by itavisen.no. The manufacturer attributes the price jump to soaring component costs, specifically RAM, driven by fierce industry competition from the artificial intelligence boom.
Rising component costs drive price adjustments
The price adjustment takes effect on October 2, as confirmed by Nvidia. The company explains that the cost of memory and other vital hardware components has surged across the technology sector. This global minnekrise—sparked heavily by AI infrastructure demands swallowing up vast amounts of silicon and RAM—has already impacted much more expensive consumer electronics, including upcoming hardware like the PlayStation 6 and the heavily sought-after Nvidia RTX 5090.
While Nvidia itself remains one of the primary financial beneficiaries of the broader artificial intelligence rush, the strain on global supply chains for standard parts is now directly hitting its older consumer ecosystem. Despite the seven-year-old architecture inside the Shield TV Pro, production and software support have continued.
Hardware Specifications and Longevity
Released originally in 2019, the Nvidia Shield TV Pro runs on a Tegra X1+ processor paired with 3GB of RAM and 16GB of internal storage. It supports 4K HDR, Dolby Vision, Dolby Atmos, Plex Media Server, and AI-powered upscaling. Unlike many streaming devices that vanish after a few years, Nvidia has continued issuing major software updates to Shield owners long past the typical lifecycle.
The device also maintains physical ports rare in modern media players, featuring HDMI 2.0, two USB 3.0 ports, and gigabit Ethernet alongside its slim voice-controlled remote.
Norwegian Pricing Remains Stable
The American price hike has not yet translated to the Norwegian market. Price tracking data from Pricejakt.no shows the Nvidia Shield TV Pro retailing for 2490 kroner at Komplett. Pricing over recent months has stayed steady, registering a low of 2349 kroner and a high of 2490 kroner, with historical averages stretching between 2000 and 2300 kroner. Norwegian buyers currently avoid the $100 increase seen in the United States, though local adjustments remain unconfirmed.
Nvidia raises US streaming box prices
Why is Nvidia increasing the price of a 2019 streaming box?
Nvidia points to sharply rising component costs, particularly for RAM and memory across the global supply chain, driven by manufacturing pressures from the AI boom.
Does the price increase affect buyers in Norway?
No, Norwegian retailers such as Komplett still list the Nvidia Shield TV Pro between 2349 and 2490 kroner, keeping prices stable compared to the new $299.99 US tag.
What hardware specifications does the Shield TV Pro feature?
The device runs on a Tegra X1+ processor with 3GB of RAM, 16GB of storage, and includes dual USB 3.0 ports alongside gigabit Ethernet.
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