Toddlers have suffered complete airway obstruction and the inability to breathe after consuming Once Upon a Farm Tractor Wheels Organic Toddler Soft-Baked Bars, prompting federal health regulators to issue an urgent warning. The company initiated a voluntary recall of all flavors and lot codes on October 30, 2026.
Young children between the ages of 1.5 and 2.5 years are affected according to the federal health agency’s advisory after the Food and Drug Administration flagged the danger following several incident reports. In those cases, the soft-baked bars formed a dry, sticky mass when chewed that standard choking interventions—including back blows and the Heimlich maneuver—failed to dislodge. Some incidents required emergency medical response and hospital observation.
Voluntary Recall Covers All Flavors And National Retail Distribution
Berkeley, California-based Once Upon a Farm, PBC, traded on the New York Stock Exchange under the ticker OFRM, announced a voluntary recall on October 30, 2026. The company stated that the action was based on three consumer complaints. No other company products are affected by the recall.
The recalled toddler bars were distributed nationwide through online retail platforms and physical stores, including major outlets such as Costco, Target, and Walmart, as well as Amazon and other third-party vendors.
The distribution footprint spans multiple states and Puerto Rico.
Once Upon a Farm recalls bars over potentially fatal choking hazard for toddlers https://t.co/jrrBMcKvrP
Families Should Stop Using Soft-Baked Snacks for Refunds
Families who purchased the snacks are advised to stop using the products immediately and contact the company to request a full refund for their purchase, as the safety warning applies to all quantities, lot codes, and expiration dates across every flavor of the soft-baked line.
- Apple, Sweet Potato, & Spinach Tractor Wheels
- Strawberry, Pumpkin, & Beet Tractor Wheels
- Banana, Pumpkin & Cauliflower Tractor Wheels
Customers can return unopened containers to their place of purchase for a full refund or reach out directly via email to the corporate support team for assistance and reimbursement after the company advised consumers not to open packages or consume the contents.
Corporate Response And Safety Instructions For Caretakers
Executive leadership expressed regret over failing to meet consumer expectations in an official statement addressing the safety alert, noting that the brand is planning to reformulate the product before any future relaunch. The firm stated that it is working directly with federal regulators to ensure affected merchandise leaves store shelves.
We know that parents place their trust in us every time they buy one of our products. We fell short of that, and that is why we are taking these aggressive actions.
Once Upon a Farm, via Business Wire
Federal health officials urge anyone whose child is actively choking and where standard first-aid maneuvers have failed to call 911 immediately for emergency intervention.
The company initiated the voluntary recall of all flavors and lot codes on October 30, 2026.
More on Once Upon
Once Upon a Farm has issued a voluntary recall of its Tractor Wheels organic soft-baked bars due to a potentially fatal choking hazard for toddlers. (Photo: Once Upon a Farm | FDA) https://t.co/pGAAM4Ypi2
Once Upon a Farm Snack Bars Recalled Over Potentially Fatal Choking Hazard for Toddlers https://t.co/m9ZZYeoVwz
Once Upon a Farm is recalling its Tractor Wheels soft-baked bars due to potential choking hazard for toddlers. https://t.co/io0Rf5VxaJ
Once Upon a Farm is recalling its Tractor Wheels soft-baked bars due to potential choking hazard for toddlers. https://t.co/GT31KJo4Ls
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