A new strategy aimed at bolstering tourism and economic growth in the Niagara region was announced Monday by Premier Doug Ford. The plan, unveiled in Niagara Falls, focuses on expanding attractions, improving transportation, and investing in key sectors like gaming, wine, restaurants, and arts and culture.
Five Pillars of Growth
According to Ford, the strategy will “unlock the region’s full potential” through five key areas. These include bolstering attractions, improving transportation infrastructure, supporting the gaming industry, promoting the region’s wine and restaurant scene, and investing in arts and culture. Potential projects mentioned in a provincial news release include the development of a new theme park and various revitalization efforts.
The province aims to attract 25 million annual visitors to the region, doubling its current tourism impact and generating an additional $3 billion for Ontario’s GDP each year. The initiative is described as a “multibillion-dollar” investment.
Transportation and Infrastructure Improvements
The plan includes expanding the Queen Elizabeth Way in Niagara and increasing GO transit service to the area. Efforts will also be made to improve air access, with a focus on revitalizing the Niagara District Airport to accommodate more flights and “bigger planes.” A new hotel at the former Toronto Power Generating Station is also reportedly moving forward.
The province is also collaborating with Niagara Parks to explore potential developments, including a new observation wheel, redevelopment of the Ontario Power Generating Station, and revitalization of the Niagara Parks marina.
Niagara Falls Mayor Jim Diodati expressed optimism about the strategy, stating that “the rising tide will raise all boats.”
Frequently Asked Questions
What is the primary goal of this new strategy?
The primary goal is to attract 25 million annual visitors to the Niagara region and generate an additional $3 billion for Ontario’s GDP every year.
What are the five pillars of the strategy?
The five pillars are attractions, transportation, gaming, wine and restaurants, and arts and culture.
What improvements are planned for transportation in the region?
Plans include expanding the Queen Elizabeth Way, increasing GO transit service, and revitalizing the Niagara District Airport to accommodate larger aircraft.
As the Niagara region prepares for potential growth, what role do you believe sustainable tourism practices will play in ensuring the long-term health of the area?
