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16th-century castle, listed as a historical monument, on 5 hectares of land, located 10 minutes from the center of Vichy, sold by Groupe Patrice Besse
Despite a still-fragile real estate market, Groupe Patrice Besse, a specialist in character properties, reports a 10% increase in revenue for 2025. This positive trend is driven by robust demand, a growing international clientele, and a better alignment of prices with market expectations.
The Resilience of Character Properties in a Unique Market
Character properties operate differently from the mainstream residential market. Representing approximately 15% of the national market, according to Groupe Patrice Besse, this segment is more rooted in patrimonial value than pure speculation. This focus on legacy and intrinsic worth provides a buffer against broader market fluctuations.
This unique positioning allowed the company to achieve over 10% revenue growth in 2025, even amidst a generally declining real estate environment. The network has also expanded its presence in major metropolitan areas like Paris, Lyon, and Marseille, as well as in medium-sized cities such as Tours, Angers, Autun, and Périgueux, demonstrating broad appeal.
Strong Demand Fueled by Targeted Buyer Profiles
Demand indicators are also trending upwards. In 2025, the active buyer base exceeded 80,000 contacts, generating over 40,000 calls handled by the sales teams. This signifies continued interest and a willingness to invest in unique properties.
Groupe Patrice Besse identifies two primary buyer types: “heritage enthusiasts” who are prepared to undertake significant renovations, and clients seeking “turnkey” properties requiring minimal work. In both cases, the quality of the surrounding environment is paramount, as is accessibility – proximity to train stations, airports, and major roadways – which has become a key decision-making factor.
While French buyers remain the majority, international buyers are increasingly prevalent, particularly from the United States and the United Kingdom, but also from Germany, Belgium, and Switzerland. This influx of foreign investment further supports the market.
Castles: Projects Driven by Passion and Investment
Groupe Patrice Besse completed around thirty castle transactions in 2025. This demonstrates a sustained, albeit niche, market for these prestigious properties.
Private individuals often purchase castles for patrimonial or family reasons, aiming to restore these historically significant buildings. Professionals, particularly hotel groups, target large estates with immediate or medium-term exploitation potential, depending on their configuration and location. According to a recent report by Knight Frank, global interest in trophy properties, including castles, is rising among ultra-high-net-worth individuals.
“Once fortresses, then noble residences, castles continue to fascinate with their history and uniqueness,” emphasizes Patrice Besse, founder of the group. “This patrimonial dimension now attracts both private individuals and professional investors.”
Pricing: Why 2026 Could Signal a Return to Equilibrium
Looking ahead to 2026, the group is cautiously optimistic. “2026 will be the year of a return to price reality and therefore to a market that, barring unforeseen external events, will regain momentum,” estimates Alexis de Prévoisin, Commercial Director of Groupe Patrice Besse. “We are already seeing that properties priced correctly are selling quickly.” This translates to a need for sellers to adjust expectations and embrace current market values.
In this context, the group intends to continue its development strategy, strengthening its territorial coverage in France, expanding into new European countries, and further structuring the support provided for heritage properties, whether exceptional or more accessible.
Future Trends in the Character Property Market
The Rise of Sustainable Renovation
Expect a growing emphasis on eco-friendly renovations. Buyers are increasingly seeking properties that can be modernized with sustainable materials and energy-efficient systems. Government incentives for green renovations will likely further fuel this trend. A recent study by the French Ministry of Ecological Transition shows a 30% increase in applications for renovation grants focused on energy efficiency.
Technology Integration for Property Management
Smart home technology will become increasingly integrated into character properties. From automated heating and lighting systems to advanced security features, technology will enhance both comfort and property value. Remote property management solutions will also appeal to international buyers.
Experiential Tourism and Property Investment
The line between property investment and experiential tourism will continue to blur. Castles and manor houses are increasingly being converted into boutique hotels, guesthouses, or venues for weddings and events. This offers investors a potential revenue stream beyond traditional rental income.
Increased Demand for Rural Escapes
The pandemic accelerated the trend towards remote work and a desire for more space and tranquility. This demand for rural escapes is expected to persist, driving interest in character properties located in picturesque countryside settings. Data from the National Association of Realtors shows a significant increase in searches for rural properties in 2024 and 2025.
FAQ
Q: What defines a “character property”?
A: Typically, these are properties with historical significance, architectural uniqueness, or a strong sense of place – often including castles, manor houses, and old farmhouses.
Q: Is financing available for character properties?
A: Yes, specialized lenders offer financing options tailored to the unique needs of these properties, often considering renovation costs and potential income streams.
Q: What are the typical renovation costs for a castle?
A: Renovation costs vary widely depending on the condition of the property, but can range from several hundred thousand to several million euros.
Q: How important is location when buying a character property?
A: Location is crucial. Accessibility, proximity to amenities, and the quality of the surrounding environment are all key factors.
Did you know? France boasts the highest number of historical monuments in Europe, making it a prime destination for character property investment.
Pro Tip: Engage a qualified surveyor and architect specializing in heritage properties before making any purchase decisions.
What are your thoughts on the future of character property investment? Share your comments below!
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