Golf’s New Swing: How Inclusion and Accessibility are Reshaping the Game
The golf world is undergoing a quiet revolution. No longer the exclusive domain of a select few, the sport is actively courting a broader audience – and succeeding. Recent data reveals a surge in participation, particularly among demographics historically underrepresented in golf. This isn’t accidental; it’s the result of concerted efforts like the Make Golf Your Thing initiative, now entering its sixth year, and a fundamental shift in how the industry views accessibility and inclusion.
The Numbers Don’t Lie: A Decade of Growth
In 2025, a record 48.1 million Americans hit the links or driving range, representing a remarkable 55% increase over the past decade. This growth isn’t uniform; it’s driven by significant gains in key areas. Women now comprise 8.1 million on-course players – a 46% jump since 2019. People of color represent 7.7 million golfers, up 61% in the same period, and junior participation has soared by 58%, reaching 4 million young players. These aren’t just numbers; they represent a changing face of golf.
“We’re seeing a democratization of the game,” explains Michael Breed, a renowned golf instructor and analyst. “For years, golf suffered from a perception problem – expensive, time-consuming, and unwelcoming. Initiatives like Make Golf Your Thing are actively dismantling those barriers.”
Funding the Future: Grassroots Impact and Grant Opportunities
The $3 million invested in 187 grassroots organizations through Make Golf Your Thing is yielding tangible results. These programs are reaching over 150,000 individuals, with a strong focus on diversity: 81% of participants come from ethnically diverse communities, 49% are women, and 76% are under 18. Organizations like Golf for All in the Northeast, offering adaptive golf for people with disabilities, exemplify the power of localized, inclusive programs.
Did you know? Adaptive golf is one of the fastest-growing segments of the sport, demonstrating golf’s potential to be truly accessible to everyone.
For 2026, Make Golf Your Thing is offering another round of grants, totaling $500,000, with applications opening on February 9th. Grants of $5,000, $10,000, and $15,000 will be awarded, providing crucial funding for local initiatives.
Beyond the Course: Building a Diverse Golf Industry
The push for inclusivity extends beyond participation. Make Golf Your Career, now spearheaded by the PGA of America, is a vital resource, listing over 11,000 job openings and attracting over 325,000 views in 2025. The initiative is actively forging partnerships with Historically Black Colleges and Universities (HBCUs), with three campuses already developing dedicated golf learning centers. This targeted outreach is crucial for diversifying the industry’s workforce.
The USGA’s Pathways Launch and Pathways Discover programs are also playing a key role. Pathways Launch, a three-month internship program with leading golf businesses, provides invaluable career exposure. Pathways Discover offers a behind-the-scenes look at the U.S. Open, combining professional development with networking opportunities.
Strengthening Supply Chains: The ‘Make Golf Your Business’ Initiative
Recognizing that diversity must permeate all aspects of the industry, the PGA TOUR is revamping the Make Golf Your Business portal. The goal is to connect diverse-owned suppliers with golf decision-makers, fostering a more inclusive and equitable supply chain. This initiative aims to broaden the range of suppliers available, including local and small businesses, and improve search functionality for easier access.
Pro Tip: For diverse-owned businesses looking to enter the golf industry, registering on the revamped Make Golf Your Business portal will be a key step.
The Role of Technology and Alternative Golf Experiences
While traditional golf courses remain central, the rise of alternative golf experiences – Topgolf, indoor golf simulators, and pitch & putt facilities – is attracting a new generation of players. These venues often offer a more relaxed and affordable entry point to the game. Technology is also playing a role, with apps and online platforms providing instruction, course booking, and social networking opportunities.
“The future of golf isn’t just about 18 holes,” says Sarah Beene, a golf industry consultant. “It’s about creating a variety of experiences that cater to different lifestyles and skill levels. Technology is enabling us to do that in innovative ways.”
Looking Ahead: Sustainability and Community Engagement
The next phase of golf’s evolution will likely focus on sustainability and community engagement. Efforts to reduce water usage, promote eco-friendly course management practices, and create golf programs that benefit local communities are gaining momentum. Golf courses are increasingly being viewed as valuable green spaces that can contribute to environmental conservation and community well-being.
Frequently Asked Questions (FAQ)
Q: What is Make Golf Your Thing?
A: It’s an initiative of the American Golf Industry Coalition focused on expanding access and opportunity in golf, making the game more welcoming to all.
Q: How can I apply for a Make Golf Your Thing grant?
A: Applications open on February 9th. Visit makegolfyourthing.org for details.
Q: Where can I find job opportunities in the golf industry?
A: The Make Golf Your Career job portal, led by the PGA of America, lists thousands of openings.
Q: Is golf becoming more affordable?
A: Yes, with the rise of alternative golf experiences and more accessible programs, the cost of entry into the sport is decreasing.
What are your thoughts on the future of golf? Share your comments below!
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