Paris Fashion Week saw a unique convergence of music and high fashion on Tuesday, January 20, as Pharrell Williams, creative director for Louis Vuitton menswear, used the Fall/Winter 2026 show as a platform to debut unreleased tracks from a roster of prominent artists.
New Music and a Redefined Runway
The Louis Vuitton presentation featured new music from artists including A$AP Rocky, Quavo, and John Legend. The show opened with John Legend’s “Pray For Ya,” followed by Jackson Wang’s “Sex God,” featuring Pusha T. A collaboration between Pharrell Williams and A$AP Rocky, titled “Disturbing The P,” was also played, with lyrics referencing brands like Ray-Ban and Chanel.
The event culminated with a new track from Quavo, who has reportedly been working with Pharrell Williams on his next solo album. Prior to the runway debut, Voices of Fire performed a song titled “The One.”
A Star-Studded Guest List
The show drew a significant crowd from the music industry, including Future, SZA, Chris Brown, Usher, AZ Chike, and Malice. Attendees also included figures from outside of music, such as Kai Cenat, Callum Turner, and Miles Caton.
Louis Vuitton described the show’s set design as featuring “the DROPHAUS — a vision of timeless living imagined by [Pharrell] that blends design, craft, and the human hand.”
What’s Next?
The unreleased tracks could be released as deluxe editions, standalone singles, or as part of upcoming albums. Quavo’s next solo album, hinted at by both artists, may be released at a future date. It is also possible that Pharrell Williams will continue to integrate music premieres into future Louis Vuitton shows, further solidifying this new approach to fashion presentation.
Frequently Asked Questions
Who attended the Louis Vuitton Fall/Winter 2026 show?
Attendees included Future, SZA, Chris Brown, Usher, AZ Chike, Malice, Kai Cenat, Callum Turner, and Miles Caton.
What songs were previewed at the show?
Songs previewed included “Pray For Ya” by John Legend, “Sex God” by Jackson Wang featuring Pusha T, “Disturbing The P” by Pharrell Williams and A$AP Rocky, “The One” by Voices of Fire, and “Hit-A-Lik” by Quavo.
What role does Pharrell Williams have at Louis Vuitton?
Pharrell Williams serves as the menswear creative director for Louis Vuitton.
How might the intersection of fashion and music continue to evolve in the coming years?
