The Future of Regional Theatre: Lessons from Görlitz-Zittau
The recent appointment of Philipp Bormann as the new Intendant (Artistic Director) of the Gerhart-Hauptmann-Theater in Görlitz-Zittau, Germany, signals more than just a leadership change. It reflects a broader trend facing regional theatres globally: navigating financial instability, embracing innovative leadership, and redefining their role in the community. Bormann’s internal promotion, following Daniel Morgenroth’s departure amidst financial challenges, highlights a growing reliance on experienced, locally-rooted leaders.
The Rise of the “Insider” Intendant
For decades, the role of theatre Intendant often attracted high-profile figures from larger, national institutions. However, the Görlitz-Zittau case, and others like it, demonstrate a shift. Bormann’s decade-long tenure within the theatre – starting as a referent and rising to administrative head – provides an intimate understanding of the institution’s strengths, weaknesses, and local context. This is increasingly valuable.
A 2023 report by the Arts Council England found that theatres with strong community ties and locally-sourced leadership were more resilient during periods of funding cuts. This isn’t simply about cost-saving; it’s about relevance. An “insider” understands the audience, the local political landscape, and the specific cultural needs of the region.
Financial Innovation: Beyond Traditional Funding
The Gerhart-Hauptmann-Theater’s recent struggles, including a brush with insolvency and the controversial proposal to sell naming rights, underscore the precarious financial situation of many regional theatres. Traditional funding models – relying heavily on government subsidies and ticket sales – are proving insufficient.
We’re seeing a surge in creative fundraising strategies. Theatres are exploring:
- Corporate Partnerships: Beyond simple sponsorship, theatres are forging deeper collaborations with local businesses, offering employee engagement programs and co-created events.
- Philanthropic Crowdfunding: Platforms like Kickstarter and Indiegogo are enabling theatres to directly appeal to their audiences for support. The Donmar Warehouse in London successfully used crowdfunding to renovate its theatre.
- Diversified Revenue Streams: Expanding beyond performances to include workshops, masterclasses, venue rentals, and even merchandise sales.
The willingness to consider unconventional approaches, like Morgenroth’s proposal to sell naming rights, while ultimately unsuccessful in Görlitz, demonstrates a necessary willingness to challenge the status quo.
The Blurring Lines Between Artistic and Administrative Roles
Bormann’s background – transitioning from administrative leadership to artistic direction – is another key trend. Historically, these roles were rigidly separated. However, the financial realities facing theatres demand a more holistic understanding of the entire operation.
An Intendant who understands budgeting, marketing, and audience development is better equipped to make informed artistic decisions that are also financially sustainable. This requires a new breed of theatre leader – one who is both creatively visionary and pragmatically business-minded. The Staatstheater Mainz in Germany, under Intendant Brigitte Lefèvre, is often cited as a successful example of this integrated approach.
The Importance of a “Fluid Transition”
Bormann’s commitment to a “fluid transition” following Morgenroth’s departure is crucial. Abrupt changes in artistic direction can alienate audiences and disrupt momentum. A phased handover allows for continuity, minimizes disruption, and provides an opportunity to build on existing successes. This is particularly important when a theatre is already navigating financial challenges.
FAQ
Q: Is regional theatre in decline?
A: Not necessarily. While facing challenges, regional theatre remains vital for cultural access and community engagement. Innovation in funding and leadership is key to its survival.
Q: What is an Intendant?
A: An Intendant is the artistic director and general manager of a theatre, responsible for both the artistic program and the administrative operations.
Q: How can audiences support their local theatres?
A: Attend performances, donate to fundraising campaigns, volunteer time, and spread the word about the theatre’s offerings.
Want to learn more about the challenges and opportunities facing regional theatres? Explore resources from Arts Council England and discover insights from the Tate on cultural funding and audience engagement.
Share your thoughts! What innovative strategies have you seen regional theatres employ in your community? Leave a comment below.
