Pinterest predicts what we’ll be wearing, cooking and obsessing over in 2026

Pinterest Predicts 2026: Decoding the Trends That Will Shape Our Future

Forget crystal balls – Pinterest is increasingly becoming the go-to source for predicting what’s next in culture. Based on analysis of billions of searches and saves, Pinterest’s annual “Pinterest Predicts” report claims an impressive 88% accuracy rate over the last six years. But in a world where TikTok trends explode overnight and land on supermarket shelves within weeks, can these predictions truly hold water? And more importantly, which of these emerging trends will resonate specifically with the UK market?

The Rise of Nostalgia and Emotional Comfort

As we look ahead to 2026, a clear theme emerges: a yearning for simpler times. Pinterest’s data reveals consumers are actively seeking emotional comfort and a sense of belonging by revisiting the past. This isn’t just about rose-tinted glasses; it’s about blending cherished memories with modern life.

The “Throwback Kid” trend perfectly illustrates this. Parents and grandparents are incorporating nostalgic elements from their own childhoods into their children’s lives, from vintage toys to retro-inspired clothing. This dovetails with the continued growth of the second-hand market, but focuses specifically on its impact on family life. According to a recent report by ThredUp, the resale market is projected to reach $350 billion by 2027, demonstrating the increasing appeal of pre-loved items.

Curated Individuality: Beyond Trend Following

Interestingly, Pinterest isn’t predicting a future of homogenous trends. Instead, they foresee a shift towards curated individuality. The “Glamorati” trend – a revival of 80s power dressing – exemplifies this. It’s not about blindly copying a look, but rather using it as a vehicle for self-expression and confidence. This resonates particularly with Gen Z and millennials, who are reinterpreting the bold aesthetics of the decade to project ambition and strength. A LinkedIn study found that 76% of professionals believe dressing confidently impacts their career success, highlighting the link between style and self-perception.

Escapism and Optimism: Finding Joy in the Present

Amidst global uncertainties, people are also seeking escapism and grounding themselves in optimism. This manifests in trends focused on beauty, travel, and immersive experiences. Pinterest identifies a growing interest in aesthetics that offer a temporary respite from daily stresses.

UK-Specific Trends: Poet Core and the Allure of Cool Blue

Several trends are poised to make a significant impact in the UK. “Poet Core,” evolving from previous aesthetics like “Eclectic Grandpa” and “Fisherman,” is gaining traction among Gen Z and millennials. This trend romanticizes intellectual and creative pursuits, embracing a literary and artistic lifestyle. BookTok, the book-focused community on TikTok, has seen a massive surge in popularity, with #BookTok videos garnering billions of views, demonstrating a broader cultural interest in literature and intellectualism.

Beyond aesthetics, colour is also playing a crucial role. Pinterest predicts “Cool Blue” will be a dominant colour trend in 2026, influencing everything from home décor and fashion to beauty and food. Pantone’s Colour of the Year selections often reflect broader cultural shifts, and the increasing popularity of calming, serene hues suggests a desire for tranquility and stability.

How Does Pinterest Predict the Future?

Pinterest’s predictive power isn’t based on guesswork. It leverages its vast database of user data, analyzing growth patterns over a two-year period. By tracking billions of searches and visual content interactions, Pinterest identifies emerging interests before they reach mainstream awareness. This data-driven approach allows them to pinpoint trends that have a genuine cultural impact, both within the Pinterest platform and beyond.

Frequently Asked Questions (FAQ)

How accurate is Pinterest Predicts?

Pinterest claims an 88% accuracy rate over the past six years, based on comparing predictions to real-world trends.

Is Pinterest Predicts just for businesses?

No, it’s valuable for anyone interested in understanding emerging cultural shifts, from individuals to marketers to designers.

How can I use these trends in my own life?

Use them as inspiration for your personal style, home décor, or creative projects. Consider how you can incorporate elements of nostalgia or self-expression into your daily routine.

Where can I find the full Pinterest Predicts report?

You can find the full report on the Pinterest Business website.

Ready to stay ahead of the curve? Explore more insights into emerging trends and consumer behaviour on our trends section. Share your thoughts on these predictions in the comments below – which trend are you most excited about?