President Prabowo Subianto announced plans to launch the Indonesia ASRI movement, a nationwide effort focused on improving environments to boost public welfare and attract tourism. The initiative, unveiled at the 2026 National Coordination Meeting of central and regional governments in Bogor, West Java, aims to create spaces that are safe, healthy, clean, and beautiful.
A Focus on Visible Improvements
The Indonesia ASRI movement will prioritize tangible improvements, including enhanced environmental cleanliness and better management of public spaces. President Subianto stated the initiative’s name, ASRI, reflects practical goals for daily governance, encompassing the concepts of aman (safe), sehat (healthy), bersih (clean), and indah (beautiful). He further explained that “resik” refers to cleanliness, order, and discipline.
All government institutions are expected to actively participate, leading community clean-up activities involving civil servants, schools, and local communities. The government intends to support these efforts by providing resources such as garbage carts and waste collection trucks.
Beyond Cleanliness: Urban Aesthetics and Order
The scope of Indonesia ASRI extends beyond simple cleanliness. The movement will also address urban aesthetics, with plans to regulate billboards, banners, and outdoor advertisements. President Subianto noted that many cities are beginning to look similar due to the proliferation of these advertisements.
Improvements are also planned for main roads, tourist areas, and city centres, including the removal of tangled cables and better alignment of building facades. President Subianto emphasized that urban beauty is integral to a nation’s image, public comfort, and its appeal as a tourist destination.
Frequently Asked Questions
What does ASRI stand for?
ASRI stands for safe, healthy, clean, and beautiful (aman, sehat, bersih, indah), reflecting the goals of the movement.
Who is expected to participate in the Indonesia ASRI movement?
All government institutions, civil servants, schools, local communities, and even schoolchildren are expected to participate in the movement.
What specific areas will the movement address?
The movement will address environmental cleanliness, public space management, billboard regulation, and the overall organization and aesthetics of urban areas.
Will the Indonesia ASRI movement succeed in its goals remains to be seen, but its launch signals a commitment to improving the quality of life and national image through visible, coordinated action.
