Rakuten TV Enterprise’s LIVE Series: A Modern Hub for Europe’s CTV Evolution
Rakuten TV Enterprise has launched “LIVE,” a new event series designed to foster collaboration and dialogue among senior executives in the rapidly evolving connected TV (CTV) and streaming landscape. The inaugural event, held in Madrid on March 17th, brought together over 150 industry leaders, signaling a commitment to positioning Europe at the forefront of CTV innovation.
The Rise of CTV and the Need for Collaboration
Connected TV is experiencing significant growth across Europe, driven by the increasing adoption of streaming services and the shift in advertising spend towards digital channels. This growth necessitates a collaborative environment where industry stakeholders can address challenges and capitalize on emerging opportunities. Rakuten TV Enterprise’s LIVE series aims to provide that platform.
Key Themes and Participants at LIVE Madrid
The Madrid event featured keynote sessions and networking opportunities, focusing on the development of the European CTV market and the role of technological innovation. Cédric Dufour, CEO and president of Rakuten TV, opened the event, addressing these critical themes. Similarly presenting were Miguel López-Valverde, Regional Minister for Digitalisation of the Community of Madrid, Carla Redondo Galbarriatu from Spain’s Ministry for Digital Transformation and the Civil Service, and Reyes Justribó Ferrer, director general of IAB Spain.
Attendees included executives from major players in the industry, such as Paramount, Google, YouTube, Movistar+, Warner Bros., BBC Studios, and numerous advertising and media agencies including Dentsu, Havas Media Network, Publicis, and WPP Media.
The Launch of the CTV Advisory Board
A key component of the LIVE series is the newly created CTV Advisory Board. This international strategic forum, comprised of senior representatives from across the European ecosystem, will meet twice annually to examine market trends, advertising model shifts, and sector challenges. Members include Daniel Knapp (IAB Europe), Emmanuel Crego (Groupe Values), Ana Cámara (WPP Media), Zach Belmont (Paramount), Gareth Vaughan Jones (Virgin Media O2), Maribel Vivancos (WPP Media Spain), Will Gough (Dentsu UK), Johan Holm (WPP Media), and Edouard Lauwick (Rakuten TV Enterprise).
Expanding the LIVE Series Across Europe
Following the successful launch in Madrid, the LIVE series will expand to other key European markets. Events are scheduled for London (June 9th), Munich, and Milan later in the year, creating a European circuit for dialogue and collaboration. This expansion reflects Rakuten TV’s commitment to fostering a pan-European approach to CTV development.
Spain as a CTV Hub
Rakuten TV’s decision to launch LIVE in Spain underscores the country’s growing importance as a hub for connected TV innovation. With Rakuten TV’s European headquarters located in Barcelona, Spain is strategically positioned to lead discussions surrounding the evolution of CTV and advertising-led streaming models.
What Does This Mean for the Future of CTV?
The launch of the LIVE series signals a proactive approach to addressing the challenges and opportunities within the European CTV market. By bringing together key industry players, Rakuten TV Enterprise aims to facilitate collaboration, drive innovation, and unlock the full potential of connected TV across the continent.
Frequently Asked Questions
What is Rakuten TV Enterprise LIVE?
LIVE is a new European event series by Rakuten TV Enterprise designed to bring together senior executives from the CTV and streaming industries.
Where will the LIVE events take place?
Events are planned for Madrid, London, Munich, and Milan.
Who is attending the LIVE events?
Attendees include executives from platforms, broadcasters, production companies, media agencies, and studios.
What is the CTV Advisory Board?
The CTV Advisory Board is a forum for industry leaders to examine market trends and challenges in the European CTV sector.
