Reds.TV Launches: A New Era for Local Sports Broadcasting
Cincinnati Reds fans have a new way to catch every game in 2026. Major League Baseball is taking the reins of local broadcasts with the launch of REDS.TV, a direct-to-consumer streaming service. This marks a significant shift in how fans access their favorite team, offering both monthly and seasonal subscription options.
Cutting the Cord: The Rise of Direct-to-Consumer Sports
The move to REDS.TV isn’t isolated. It’s part of a growing trend of sports leagues and teams bypassing traditional cable and satellite providers to connect directly with fans. This strategy allows for greater control over content distribution and revenue streams. The Cincinnati Reds are joining a growing number of MLB teams experimenting with this model, following a similar path already taken by others.
For in-market fans, REDS.TV offers complete access to locally distributed games without blackouts for $19.99 per month. A season pass is available for $99.99, providing a cost-effective option for dedicated viewers. Both subscriptions include a 7-day free trial, allowing fans to test the service before committing.
What Does This Indicate for Fans?
The biggest benefit for fans is accessibility. Locally distributed games will be available via cable and satellite providers and directly through REDS.TV. This provides flexibility and choice. Fans who already receive Reds games through their existing provider don’t demand to make any changes. Though, REDS.TV offers a dedicated streaming experience for those who prefer it.
For fans outside the Reds’ home television territory, the existing MLB.TV out-of-market package remains an option. Further details regarding specific channel locations on cable and satellite providers will be announced on Opening Day, March 26th.
The Impact on Regional Sports Networks
The launch of REDS.TV signals a potential decline in the influence of Regional Sports Networks (RSNs) like the former FanDuel Sports Network. The Reds’ decision to cancel their contract with FanDuel Sports Network underscores a broader industry trend of leagues seeking greater control over their media rights. This shift could lead to further consolidation or restructuring within the RSN landscape.
Did you recognize? MLB will produce and distribute all local Cincinnati Reds game broadcasts during the 2026 season.
Beyond the Reds: The Future of Sports Streaming
The REDS.TV launch is a microcosm of a larger revolution in sports broadcasting. Expect to see more leagues and teams experimenting with direct-to-consumer models, offering tiered subscription options, and leveraging data analytics to personalize the viewing experience. The goal is to create a more engaging and convenient experience for fans while maximizing revenue potential.
Pro Tip: Take advantage of the 7-day free trial to see if REDS.TV meets your viewing needs before committing to a subscription.
Frequently Asked Questions
Q: Will I be able to watch all Reds games?
A: Locally distributed games will be available on REDS.TV and cable/satellite providers, subject to national broadcast exclusivity agreements.
Q: Does REDS.TV replace my current cable or satellite package?
A: No, it provides an additional option. If you already receive Reds games through your provider, you don’t need to change anything.
Q: What if I live outside the Reds’ home television territory?
A: You can subscribe to MLB.TV to watch out-of-market games.
Q: How do I subscribe to REDS.TV?
A: Visit www.reds.com/Watch to purchase a subscription and identify a complete list of FAQs.
What are your thoughts on the new streaming options? Share your comments below!
