Initially highlighted as one of Billboard’s “Latin Artists to Watch 2026,” ROA now rises as their February Latin Artist on the Rise.
After selling out his first two consecutive shows in his hometown at the Coca-Cola Music Hall in Puerto Rico in record time, ROA continues his rapid ascent as one of the most exciting voices in Latin urban music. Crowning a historic week, ROA has been named Billboard’s Latin Artist on the Rise for February, in recognition of the great achievements and outstanding chart milestones he has reached in such a short time.
This recognition from Billboard comes alongside the announcement of his first 16-date tour of Latin America, the ROA LATAM Tour, further consolidating his growing international presence and strengthening his connection with fans throughout the region. The tour will begin immediately after his sold-out performances in Puerto Rico and will visit key Latin American markets starting in April, including Colombia, Argentina, and Mexico.
ROA LATAM TOUR
- San José, CR – April 9
- Managua, NIC – April 16
- Panama City, PAN – April 24
- Guatemala City, GTM – April 30
- Tegucigalpa, HND – May 2
- San Salvador, SLV – May 8
- Bogotá, COL – May 15
- Barranquilla, COL – May 22
- Cali, COL – May 23
- Lima, PER – May 28. Link to purchase tickets: https://teleticket.com.pe/roa-latam-tour-2026
- Maracaibo, VEN – June 5
- Valencia, VEN – June 6
- Caracas, VEN – June 12
- Santiago, CHL – Date to be announced soon
- Buenos Aires, ARG – Date to be announced soon
- Mexico City, MEX – Date to be announced soon
(Photo: Disclosure)
The tour announcement follows a great month for ROA, who also received his first Premio Lo Nuestro award as Male New Artist of the Year, marking his third consecutive breakthrough artist recognition. This achievement adds to his previous wins in the same category at Premio Tu Música Urbano and Premios Juventud 2025.
ROA continues to position himself as one of the most sought-after collaborators in the genre. He is featured on Omar Courtz’s latest album, ‘Por si mañana no estoy,’ on the viral track “WO OH OH,” and recently participated in Kris R’s new release, ‘Pasión y sexo.’ These collaborations add to his prominent participation alongside Midnvght, Mora, Eladio Carrión, and Clarent on ‘Falsas promesas remix,’ reinforcing his presence within the new generation of Latin music hitmakers.
With more than 1.8 billion streams globally and over 6 million followers on his social media platforms, ROA continues to consolidate himself as one of the most exciting emerging forces shaping the future of Latin urban music. His consistency, impressive live performances, and strong connection with fans position him not only as an artist to watch but as one who is defining the next era of the genre.
The Rise of Trap-Soul and Latin Urban Crossover
ROA’s success highlights a growing trend in Latin music: the fusion of trap and soul, often referred to as “trap-soul.” This blend, inspired by artists like Drake, Don Omar, The Weeknd, and Alejandro Sanz, resonates with a younger audience seeking emotionally resonant lyrics and innovative soundscapes. His ability to create this sound, as noted in Billboard, sparked a conversation within the industry.
Strategic Touring and Regional Expansion
The ROA LATAM Tour demonstrates a strategic approach to building a fanbase. Focusing on key markets like Colombia, Peru, Venezuela, and Central America, where urbano and trap have strong live followings, allows for targeted engagement and maximized impact. This is a common tactic for rising artists looking to establish a regional presence before expanding globally.
Collaboration as a Catalyst for Growth
ROA’s frequent collaborations with established and emerging artists are a key driver of his momentum. Working with artists like Omar Courtz and Kris R exposes him to new audiences and solidifies his position within the Latin urban scene. This collaborative spirit is increasingly common in the music industry, fostering cross-promotion and creative synergy.
Looking Ahead: The Future of Latin Urban Music
ROA’s trajectory suggests several potential future trends in Latin urban music. Expect to see more artists experimenting with genre fusion, blending trap with elements of R&B, soul, and even regional Mexican music. The emphasis on live performances and strategic touring will likely continue, as artists prioritize building direct connections with their fans. Finally, collaborations will remain a vital component of success, as artists leverage each other’s platforms and fanbases to reach wider audiences.
Did you know?
ROA initially studied business and psychology before dedicating himself fully to music in 2016.
Pro Tip
For emerging artists, consistent content creation and engagement on social media are crucial for building a loyal fanbase.
FAQ
- Who is ROA? ROA is a Puerto Rican urban music artist who was named Billboard’s Latin Artist on the Rise in February 2026.
- What is the ROA LATAM Tour? It is ROA’s first 16-date tour of Latin America, beginning in April 2026.
- What awards has ROA won? He has won awards at Premio Tu Música Urbano, Premios Juventud 2025, and the 2026 Premio Lo Nuestro.
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