Samsung Galaxy S26: What the New Lineup Means for Smartphone Innovation
Samsung has officially launched the Galaxy S26 series in the Czech Republic, continuing the tradition of offering three models: the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra. All phones are available in four core colors, with two exclusive options available directly from the Samsung e-shop.
Pricing and Availability: A Closer Look
Sales of all three models begin on March 11th, with a pre-order period running until March 10th. During pre-order, customers can secure a model with increased storage for the price of a lower-capacity variant by using the promo code UPGRADE at checkout. A 5,000 Kč discount is available on the 1TB Ultra version. The maximum savings during the pre-order period reach 5,500 Kč.
Galaxy S26 Series Pricing in the Czech Republic
(All models feature 12 GB of RAM, except the 1TB Ultra version which has 16GB RAM)
- Galaxy S26 Ultra 1 TB – 47,990 Kč
- Galaxy S26 Ultra 512 GB – 40,590 Kč
- Galaxy S26 Ultra 256 GB – 35,690 Kč
- Galaxy S26+ 512 GB – 35,690 Kč
- Galaxy S26+ 256 GB – 30,690 Kč
- Galaxy S26 512 GB – 29,490 Kč
- Galaxy S26 256 GB – 23,990 Kč
Price Increases and Market Trends
Samsung has increased prices for this year’s phone lineup, largely attributed to memory costs rather than currency fluctuations. The base Galaxy S26 with 256GB storage remains at the same price as last year, and the 256GB Ultra is even 300 Kč cheaper. However, other variants see price increases ranging from a few thousand Czech Koruna.
| Model Year 2025 |
Model Year 2026 |
Year-over-Year Change |
||||
|---|---|---|---|---|---|---|
| Galaxy S25 Ultra | 1 TB | 45,490 Kč | Galaxy S26 Ultra | 1 TB | 47,990 Kč | +2,500 Kč |
| 512 GB | 39,490 Kč | 512 GB | 40,590 Kč | +1,100 Kč | ||
| 256 GB | 35,990 Kč | 256 GB | 35,690 Kč | -300 Kč | ||
| Galaxy S25+ | 512 GB | 31,990 Kč | Galaxy S26+ | 512 GB | 35,690 Kč | +3,700 Kč |
| 256 GB | 28,990 Kč | 256 GB | 30,690 Kč | +1,700 Kč | ||
| Galaxy S25 | 512 GB | 26,990 Kč | Galaxy S26 | 512 GB | 29,490 Kč | +2,500 Kč |
| 256 GB | 23,990 Kč | 256 GB | 23,990 Kč | 0 Kč | ||
| 128 GB | 21,990 Kč | 128 GB | N/A | N/A | ||
Color Options and Exclusive Availability
All phones will be available in Sky Blue, Cobalt Violet, White, and Black. Samsung’s e-shop will exclusively offer Silver Shadow and Pink Gold color options. The color selection has been simplified and unified across models compared to last year.
Additional Savings and Promotions
Customers can receive a 10% discount on a second product (tablet, watch, or headphones) or a 30% discount on accessories. Bonus gifts, such as a Music Frame speaker or Samsung Jet 65 vacuum, are available with partner retailer reviews, subject to limited availability. Trade-in programs are also available, but without additional bonuses this year. Samsung Rewards points are awarded with purchases, with increased points available during specific promotional periods.
First-time shoppers on the Samsung e-shop can use the code MUJ-PRVNI-NAKUP for a 5% discount. Students with valid identification receive a 7% discount. All phones include three months of free Samsung Care+ insurance.
