Samsung is strengthening its smartphone market position in Indonesia with a range of new devices, from the flagship Galaxy S26 Ultra to the more accessible Galaxy A57 5G and A37 5G.
The company continues to offer a wide selection, catering to various consumer needs and budgets, Bengkulu Ekspress reported.
Galaxy S26 Ultra Leads the Flagship Charge
The Galaxy S26 Ultra stands at the top of Samsung’s S Series, featuring a 6.9-inch Dynamic AMOLED 2X screen with QHD+ resolution and a 120Hz adaptive refresh rate. Its camera system is a key highlight, boasting a 200MP main camera, a 50MP ultrawide, a 50MP telephoto with 5x optical zoom, and a 10MP telephoto with 3x optical zoom. A 12MP front camera is also available, according to Bengkulu Ekspress.
Powered by the Snapdragon 8 Elite Gen 5 for Galaxy, the S26 Ultra offers up to 16GB of RAM and 1TB of storage, supported by a 5,000mAh battery. In the United States, the device's price fluctuated from its $1,299.99 launch on March 11, 2026, to a list price of $1,399.99 on October 1, 2026, according to Source 4.
However, a recent promotion on Amazon US dropped the price of the 256GB model to $949.99, a $450 discount from its latest list price. This offer, seen during the Prime Big Deal Days in early October, makes the S26 Ultra cheaper than the new Galaxy S25 Ultra and competitors like the Google Pixel 11 Pro XL and OnePlus 15, Source 4 found.
Galaxy S26 FE targets content creators
Alongside the Ultra model, Samsung has introduced the Galaxy S26 FE, which targets younger users and content creators. The device features a 6.7-inch Dynamic AMOLED 2X screen with FHD+ resolution and a 120Hz refresh rate, similar to its predecessor, vietnam.vn reported.
The S26 FE is powered by an Exynos 2500 chip, a 3nm processor with a 10-core CPU and Xclipse 950 GPU. Samsung claims its NPU is 51% more powerful than the one in the Galaxy S25 FE, with performance gains of up to 24% for the GPU and 11% for the CPU. Testing showed the device averaged 111.7 FPS in 30 minutes of playing League of Legends: Wild Rift, vietnam.vn noted.
Its camera and AI capabilities are central to its appeal. The phone features a 12MP front camera with an 85° field of view, allowing for wider group selfies and better capture of surroundings. Samsung has also added new AI-powered features like My FanCam, which automatically frames video around a subject, and Photo Assist, which can remove unwanted objects from photos, Samsung Newsroom Indonesia explained.
“With the capabilities of the camera and Galaxy AI, we want to help young people more freely explore and turn their fashion inspiration into standout content without the hassle,” said Ilham Indrawan, MX Product Marketing Senior Manager, Samsung Electronics Indonesia, Samsung Newsroom Indonesia reported.
Mid-Range Options Expand with Galaxy A57 and A37
For consumers seeking more affordable options, Samsung has released the Galaxy A57 5G and A37 5G, expanding its mid-range A Series lineup in Indonesia. These devices provide a balance of performance and value, Bengkulu Ekspress stated.
The Galaxy Z Fold7 and Galaxy Z Flip7 continue to serve as Samsung’s offerings in the foldable phone segment, catering to users who prefer innovative screen designs, Bengkulu Ekspress added.
Unconfirmed Reports on a Potential Galaxy S49 Ultra
Separately, promotional materials for a device named the Samsung Galaxy S49 Ultra have surfaced online, though its authenticity has not been confirmed by the company. The leaked information describes a phone with a 7.9-inch AMOLED display, a 200MP AI-powered quad camera system capable of 8K video recording, and a massive 10,000mAh battery, Disway reported.
While ambitious, these specifications are not verified. Samsung has not made any official announcements regarding a Galaxy S49 model, leaving the details unconfirmed.
What are the Samsung Galaxy S26 prices and features?
What is the price of the Samsung Galaxy S26 Ultra?
The Samsung Galaxy S26 Ultra was launched at $1,299.99 in March 2026. Its list price was later increased to $1,399.99, but it has been offered for as low as $949.99 in a recent promotion, Source 4 reported.
What are the key features of the Galaxy S26 FE?
The Galaxy S26 FE features a 6.7-inch 120Hz screen, an Exynos 2500 chip, and advanced AI camera functions like My FanCam and Photo Assist, designed to help users create better social media content, vietnam.vn and Samsung Newsroom Indonesia reported.
Is the Samsung Galaxy S49 Ultra a real product?
No, the Samsung Galaxy S49 Ultra is based on unconfirmed promotional materials. Samsung has not officially announced or verified the existence of this device, Disway noted.
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