San Diego’s iconic lifeguard fleet is undergoing a significant change. The red-and-white Toyota trucks, a fixture on city beaches for almost 15 years, will be replaced by Hyundai vehicles through a new corporate sponsorship agreement.
New Partnership Promises Improvements
City officials state the deal with Hyundai is an “extraordinary improvement” over the expiring agreement with Toyota. The new arrangement includes more frequent vehicle replacements, aiming to provide a newer and more reliable fleet for San Diego lifeguards. Council President Joe LaCava stated, “Our lifeguards deserve the best, and this agreement delivers that.”
Under the previous Toyota agreement, the city was responsible for all vehicle maintenance. The new deal shifts this responsibility to Hyundai for the duration of the contract, which initially covers five years with potential extensions up to 15 years.
Transition and Future Considerations
The transition from Toyota to Hyundai is expected to be seamless, with Toyota continuing to support and decommission the existing fleet while Hyundai begins providing vehicles as early as April. Officials anticipate “uninterrupted operational coverage” throughout the process, with a “staggered transition” ensuring readiness.
The Hyundai fleet will consist of 32 vehicles, a reduction from the 38 vehicles previously provided by Toyota. This includes two Hyundai Ioniq electric vehicles, intended for use by lifeguard chiefs and captains, and 30 vehicles with internal-combustion engines – 18 Santa Cruz trucks and 12 Palisade SUVs – for lifeguard rescues.
Hyundai was the sole responder to the city’s request for sponsorship proposals issued in February 2025. City officials noted that limited participation may have been influenced by new federal tariffs announced around the same time, creating uncertainty for vehicle manufacturers.
As part of the sponsorship, Hyundai will sponsor Water Safety Days at San Diego beaches and bays and will be permitted to film and broadcast up to two TV and two radio commercials annually featuring city lifeguards and their vehicles.
Frequently Asked Questions
How long have Toyota vehicles been used by San Diego lifeguards?
Toyota lifeguard trucks have been a mainstay on San Diego beaches for nearly 15 years.
Will there be a gap in lifeguard vehicle service during the transition?
City officials say there will not be a gap in service, with a “staggered transition” planned to ensure uninterrupted coverage.
How many electric vehicles will be included in the new Hyundai fleet?
The Hyundai fleet will include two electric vehicles, both Hyundai Ioniq models.
Will the shift to a corporate-sponsored fleet impact the services provided by San Diego lifeguards?
