The Rise of ‘Social Whitewashing’: Are Cities Erasing Individuality?
A growing concern is emerging about the pressures individuals face to conform in increasingly efficient urban environments. Japanese psychiatrist Dr. Kumashiro Toru, author of “The Unpleasantness of a Pleasant Society,” describes this phenomenon as “social whitewashing” – a process where cities are reshaping people to fit a mold of ‘harmless citizens.’ This isn’t simply about maintaining order; it’s about erasing individuality, and the consequences could be profound.
The ‘Black Hole’ Cities: Seoul and Tokyo
Dr. Toru warns that cities like Seoul and Tokyo are acting as “giant black holes,” attracting people from rural areas with the promise of opportunity, but ultimately consuming them in a system that demands constant self-censorship. The pressure to avoid causing even minor inconveniences – from being too loud on public transport to hesitating at a kiosk – is creating a society where people are perpetually on edge.
From ‘Inconvenience’ to ‘Evil’: A Shifting Moral Landscape
The core issue isn’t simply about politeness, but a fundamental shift in how society defines acceptable behavior. What was once considered a minor social faux pas is now often labeled as ‘rude’ or even ‘malicious.’ This represents fueled by a hyper-focus on efficiency and a zero-tolerance approach to anything that disrupts the smooth functioning of urban life. As Dr. Toru explains, “The range of ‘criminals’ is widening as society becomes more pleasant.”
The Impact on Children and Neurodiversity
This pressure to conform disproportionately affects those who don’t naturally fit the mold. Children, with their inherent unpredictability, are increasingly viewed as disruptive elements. The rise of “no kids zones” and apologies for “noise pollution” from school events demonstrate a societal desire to eliminate anything that might cause discomfort. This trend similarly impacts individuals with conditions like ADHD, who may face increased scrutiny and medicalization.
Dr. Toru points to the increasing medicalization of behaviors that were once considered normal variations in human experience. The focus shifts from societal adaptation to individual correction, labeling those who struggle to conform as needing ‘treatment.’
The Erosion of ‘Normal’ and the Value of Function
The emphasis on efficiency is blurring the lines between ‘incompetence’ and ‘moral failing.’ In societies like South Korea and Japan, being unable to perform efficiently is increasingly equated with being a bad person. This creates a relentless pressure to optimize oneself for productivity, potentially at the expense of well-being and genuine human connection.
The Danger of a ‘Function-Only’ Society
Dr. Toru cautions that a society that values individuals solely for their functionality is inherently cruel. The relentless pursuit of ‘harmlessness’ can lead to a stifling of creativity, innovation, and genuine human expression. The long-term consequences could include declining birth rates, increased social isolation, and a sense of existential emptiness.
What Does This Mean for the Future?
The trends identified by Dr. Toru suggest a potential future where cities become increasingly sterile and homogenous, prioritizing order and efficiency above all else. This could lead to a decline in social cohesion and a rise in mental health issues as individuals struggle to navigate the pressures of conformity.
Pro Tip:
Cultivate spaces for authentic self-expression. Support local communities and initiatives that celebrate diversity and encourage individuality. Prioritize genuine connection over superficial politeness.
FAQ
Q: What is ‘social whitewashing’?
A: It’s the process of reshaping individuals to fit the expectations of a highly efficient and orderly society, often at the expense of individuality.
Q: Which cities are most affected by this trend?
A: Seoul and Tokyo are cited as prime examples, but the phenomenon is likely occurring in other major urban centers worldwide.
Q: Is this trend reversible?
A: It requires a conscious effort to re-evaluate societal values and prioritize human well-being over efficiency and conformity.
Q: What can individuals do to resist this trend?
A: Embrace authenticity, support diversity, and challenge the pressure to constantly self-censor.
Did you realize? The concept of prioritizing societal harmony over individual expression has deep roots in East Asian cultures, but the current intensity is linked to rapid modernization and economic pressures.
Want to learn more? Explore articles on urban planning, social psychology, and the impact of technology on human behavior.
