The global broadcast of Shakira’s live performance in Madrid became the most-watched live stream of a female artist in Amazon Music history, according to the streaming platform. The Oct. 3 concert marked the first time the Colombian singer broadcast an entire show live worldwide.
Global Broadcast Reaches Millions via Free Platforms
Viewers across multiple countries accessed the show for free through Amazon Music, Prime Video, and Twitch. Production teams coordinated for months between the artist’s crew, the promoter, and Amazon Music to deploy about twenty cameras, drones, and a helicopter to capture the event.
Madrid Positions Itself as a Latin Music Hub
Claire Imusha, head of Amazon Music in Spain, told RTVE that Madrid serves as a bridge between Latin America and Europe. Imusha noted that Latin music and Spanish-language tracks account for 65 percent of online streaming in Spain, a trend that continues to grow.
Tour Dates and Venue Integration
The Madrid performance is part of the artist’s global tour, Las Mujeres Ya No Lloran World Tour. The concert connects with the ES Latina initiative, following multiple performances in the Spanish capital since September. Amazon Music brings prior experience to the broadcast, having streamed the Primavera Sound festival in Barcelona for more than five years.
Frequently Asked Questions About the Broadcast
Which platforms streamed the Shakira concert live?
Viewers watched the performance for free on Amazon Music, Prime Video, and Twitch.
What tour included the Madrid performance?
The show was part of the Las Mujeres Ya No Lloran World Tour and the ES Latina initiative.
How long has Amazon Music streamed large-scale live music events?
The platform has broadcast the Primavera Sound festival in Barcelona for more than five years.