Sony Elevates Home Entertainment with New BRAVIA Theater Lineup and BRAVIA 3 II TV
Sony is bolstering its home entertainment offerings with a comprehensive update to its BRAVIA Theater audio lineup and the introduction of the mid-range BRAVIA 3 II LED television. The expansion signals a continued focus on immersive experiences and flexible system building for consumers and home integrators alike.
Immersive Audio Takes Center Stage: The BRAVIA Theater Range
The new audio collection features the BRAVIA Theater Bar 7 and BRAVIA Theater Bar 5 soundbars, alongside a range of optional subwoofers – the BRAVIA Theater Sub 9, Sub 8, and Sub 7 – and the BRAVIA Theater Rear 9 speakers. Sony emphasizes the design allows for a scalable surround sound experience, catering to diverse room sizes and budgets.
The BRAVIA Theater Bar 7, a compact single-soundbar solution, boasts nine speaker units, including up-firing and side speakers, and leverages Sony’s 360 Spatial Sound Mapping technology. This aims to deliver a cinematic surround sound experience without the need for separate rear speakers, though those are available as an upgrade.
For those seeking a more streamlined setup, the BRAVIA Theater Bar 5 is a 3.1-channel system paired with a wireless subwoofer. It incorporates S-Force PRO Front Surround and Vertical Surround Engine technologies to create an enveloping soundscape.
Both soundbars support popular audio formats like Dolby Atmos and DTS:X, and seamlessly integrate with compatible BRAVIA TVs, allowing control through the television’s menu and access to features like Voice Zoom 3 for enhanced dialogue clarity. The BRAVIA Connect app provides additional sound settings and simplified setup.
Subwoofer Options for Every Space
Sony is offering a tiered approach to bass performance with three subwoofer options. The BRAVIA Theater Sub 9 utilizes dual 200mm drivers with vibration-cancelling technology. The Sub 8 features a single 200mm driver, whereas the slimmer Sub 7 employs a 130mm driver and supports both vertical and horizontal installation.
The BRAVIA Theater Rear 9 package adds wireless rear speakers equipped with 80mm up-firing drivers, designed to enhance rear-channel performance and further expand the 360 Spatial Sound Mapping effect. Dual subwoofer playback is now supported with compatible models.
Pricing and Availability: The BRAVIA Theater Bar 7 will retail for $869.99, the Theater Bar 5 for $349.99, the Sub 9 for $899.99, the Sub 8 for $499.99, the Sub 7 for $329.99 and the Rear 9 for $749.99, with pre-sales beginning in Spring 2026.
BRAVIA 3 II: Mid-Tier TV with Premium Features
Complementing the audio upgrades, the BRAVIA 3 II expands Sony’s television lineup. Available in sizes up to 100 inches, this mid-tier LED TV incorporates the XR Processor and XR Triluminos Pro technology for enhanced picture quality. It also supports Dolby Vision, Dolby Atmos, and DTS:X, and includes four HDMI 2.1 ports with 4K/120Hz support for gaming.
Accessibility is also a focus, with a redesigned Inclusive Remote Control featuring optimized button spacing and a Remote Finder function.
The BRAVIA 3 II integrates Google TV with Gemini integration, enabling users to search for content, question questions, and control smart home devices using voice commands.
Pricing and Availability: The BRAVIA 3 II will be available in Spring 2026, with prices ranging from $599.99 for the 43-inch model to $3,099.99 for the 100-inch version.
Frequently Asked Questions
Q: What is 360 Spatial Sound Mapping?
A: It’s a Sony technology that creates a wider, more immersive surround sound field.
Q: Are the BRAVIA Theater soundbars compatible with all TVs?
A: They are compatible with most TVs, but integration features are optimized for Sony BRAVIA TVs.
Q: What is the difference between the Sub 9, Sub 8, and Sub 7?
A: They differ in driver size and power, offering varying levels of bass performance.
Q: Does the BRAVIA 3 II support gaming features?
A: Yes, it includes four HDMI 2.1 ports with 4K/120Hz support for gaming.
Q: What is Gemini integration on the BRAVIA 3 II?
A: Gemini integration allows for more conversational voice interaction for searching content and controlling smart home devices.
Explore the latest in home entertainment technology and discover how Sony is redefining the viewing and listening experience. Share your thoughts in the comments below!
