SuperSport Extends LIV Golf Broadcast Rights, Signaling Growth for the League
SuperSport, a leading pay-TV provider in Sub-Saharan Africa, has renewed its broadcast agreement for the LIV Golf League through the 2026 season. This extension comes ahead of LIV Golf’s inaugural event in South Africa, scheduled for March 19-22 at the Club at Steyn City in Johannesburg.
Expanding Global Reach: LIV Golf Secures Key Broadcast Partnerships
The renewal with SuperSport is part of a broader trend of LIV Golf securing significant broadcast deals worldwide. Recent agreements include TNT Sports in the UK and Ireland, Sky Deutschland in the DACH region, and Viaplay in the Nordics. Previously, LIV Golf established a multi-year agreement with Fox Sports in the US, alongside deals with Coupang Play in South Korea, Movistar Plus+ in Spain, and DAZN for international streaming.
South African Talent Drives Local Interest
The presence of South African golfers Louis Oosthuizen, Dean Burmester, Branden Grace, and Charl Schwartzel, all competing as part of the Southern Guards GC team, is expected to significantly boost viewership in the region. SuperSport has already aired a five-part docu-series focusing on the Southern Guards GC, available on its DStv CatchUp service.
Canal+ Investment Fuels SuperSport’s Expansion
This partnership aligns with the broader strategy of Canal+, which finalized its acquisition of SuperSport’s parent company, MultiChoice, in 2025. Canal+ has been actively expanding SuperSport’s rights portfolio, adding competitions like the NBA and the Africa Cup of Nations soccer tournament.
Leveraging Production Capabilities for Global Showcase
Rendani Ramovha, Director for Sport and Content at SuperSport, emphasized the company’s commitment to showcasing the South African event globally, leveraging its advanced production and technical facilities. This aims to further develop golf within Africa.
LIV Golf’s 2026 Season: A Global Circuit
The 2026 LIV Golf season comprises 14 events across 10 countries and five continents, beginning in Riyadh, Saudi Arabia, in February. Other stops include Adelaide, Hong Kong, Singapore, Mexico, the USA, and the UK. The league features 57 players, including prominent names like Bryson DeChambeau, Jon Rahm, and Sergio García, competing across 13 teams, plus five Wild Card entrants.
SuperSport’s Dominant Position in African Sports Broadcasting
MultiChoice, through SuperSport and DStv, holds the majority of English-language rights for major sports properties in Sub-Saharan Africa, including the English Premier League, NFL, Formula 1, and international cricket tournaments. Combined, Canal+ and Multichoice boast nearly 53 million subscribers across the continent.
Frequently Asked Questions (FAQ)
- What is SuperSport? SuperSport is a leading pay-TV provider in Sub-Saharan Africa, owned by Canal+.
- Where will the first LIV Golf event in South Africa be held? The event will capture place at the Club at Steyn City in Johannesburg from March 19-22.
- Who are the South African golfers on the Southern Guards GC team? Louis Oosthuizen, Dean Burmester, Branden Grace, and Charl Schwartzel.
- What other major broadcast deals has LIV Golf secured? Deals include TNT Sports (UK & Ireland), Sky Deutschland (DACH), Viaplay (Nordics), and Fox Sports (US).
Explore more about the evolving landscape of sports broadcasting and the impact of latest leagues like LIV Golf. Stay tuned for further updates on the 2026 LIV Golf season and SuperSport’s coverage.
