The End of Surf’s “Golden Era” and the Rise of the Uncharted Wave
That familiar late-winter feeling – a yearning for sun and surf – often leads thoughts to well-trodden destinations like Mexico, Indonesia, and Costa Rica. But increasingly, those idyllic spots are battling a serious crowd problem. A good swell combined with easy access via direct flights? Forget about it. The solution, as photographer John Seaton Callahan has demonstrated for decades, lies in venturing truly off the beaten path.
Callahan’s work, beautifully compiled in his book SurfEXPLORE: Discovering New Surf Locations Worldwide, showcases empty point breaks and the stories behind finding them. We spoke with Callahan about the evolution of surf exploration, from the magazine boom of the 90s to the challenges and rewards of seeking out the unknown today.
The Magazine Era: A Time of Discovery
Callahan’s career blossomed during what he calls the “Golden Era” of surf magazines. Before the dominance of digital media, publications like SURFER and SURFING were the primary gatekeepers of surf culture and the driving force behind wave discovery. “Surf photography was actually in demand,” Callahan recalls. “There wasn’t enough quality material to fill the pages of these expanding monthly magazines.”
This demand fueled expeditions. Callahan secured a deal with SURFING in 1987, providing him with the resources – film, processing, and equipment – to pursue new locations. He quickly learned the key to success: “If other people were going to Australia, Mexico or South Africa, I should try to do something different.” This philosophy led him to The Philippines in 1992, and ultimately, to the discovery of Cloud 9.
Navigating the Challenges of Remote Exploration
Finding these undiscovered waves isn’t just about pinpointing a location on a map. It’s about logistical hurdles, potential dangers, and respecting local cultures. Callahan emphasizes the importance of traveling with experienced companions. “People like Emiliano Cataldi and Erwan Simon know how to get around, over or under any problems,” he explains.
He also stresses the need for adaptability and a healthy dose of caution, particularly in politically unstable regions. “One of the things we have learned is not to argue with the men with guns,” Callahan states, recounting an encounter with a Mauritanian military commander who controlled access to a remote surf break. “In Africa, they make the rules.” This highlights a crucial aspect of modern surf exploration: understanding and navigating complex geopolitical landscapes.

The Future of Wave Discovery: A Shift in Focus
While the “Golden Era” of magazines may be over, the spirit of exploration remains. However, the landscape has changed. The rise of social media has paradoxically made it harder to find truly undiscovered waves. Instagram’s instant gratification and relentless pursuit of “content” often lead to rapid overcrowding.
But this also presents an opportunity. The focus is shifting from simply finding new waves to experiencing them responsibly. Sustainable surf tourism, prioritizing local communities and environmental preservation, is gaining traction. Callahan’s work, and the ethos behind SurfEXPLORE, aligns perfectly with this trend.
Furthermore, advancements in technology – satellite imagery, sophisticated weather forecasting, and even AI-powered wave prediction – are opening up new possibilities for exploration. However, these tools are most effective when combined with local knowledge and a genuine respect for the environment.
Beyond the Instagram Feed: The Value of Patience and Planning
Callahan’s story underscores a key point: true wave discovery requires patience, meticulous planning, and a willingness to embrace the unexpected. It’s not about chasing the perfect Instagram shot; it’s about the journey itself, the challenges overcome, and the connection forged with the ocean and the local communities.
The future of surf exploration isn’t about finding the last undiscovered wave. It’s about redefining what it means to explore, prioritizing sustainability, and fostering a deeper appreciation for the power and beauty of the ocean.

FAQ: The Future of Surf Exploration
Q: Is it still possible to find truly undiscovered surf spots?
A: Yes, but it’s becoming increasingly difficult. The focus is shifting towards more remote and challenging locations, and responsible exploration is key.
Q: What skills are essential for off-the-beaten-path surf travel?
A: Strong navigational skills, adaptability, cultural sensitivity, and ideally, fluency in multiple languages are invaluable.
Q: How can I explore responsibly?
A: Support local communities, minimize your environmental impact, and respect local customs and traditions.
Q: What role does technology play in modern surf exploration?
A: Technology like satellite imagery and advanced weather forecasting can aid in identifying potential surf spots, but local knowledge remains crucial.
Did you know? The number of surfers globally is projected to reach over 38 million by 2026, increasing the pressure on popular surf destinations.
Pro Tip: Before embarking on an expedition, thoroughly research the local political climate and potential safety concerns.
Ready to dive deeper into the world of surf exploration? Explore more articles on Surfer.com and share your own adventure stories in the comments below!
