Atlanta rapper T.I. Is signaling a return to music with a new track, “Let ‘Em Know,” produced by Pharrell, and a striking visual shift. The artist cleared his Instagram account before unveiling a teaser featuring a dramatic haircut, removing his signature dreadlocks.
A New Look and Sound
The teaser for “Let ‘Em Know” includes clips from an accompanying visual that appears to be directed by Hype Williams. The full audio of the track was released on Sunday, January 18. T.I. Stated, “Get ready. It’s time,” alongside the teaser.
Reactions to the new look and music have been swift. Some social media users expressed approval of the haircut, while others framed the release as a return to form, referencing T.I.’s earlier work, specifically the album I’m Serious.
Beyond Music
While “Let ‘Em Know” may be connected to the promotional campaign for Kill The King, T.I. Has also been exploring other creative avenues. In December 2025, he released his debut stand-up comedy special, Cheaper Than Therapy, and continues to host the “expediTIously” podcast.
Previous releases linked to the Kill The King rollout include “What It Come To,” “F**k Em” with Lil Jon, “Active” with Kevin Gates, and “LLOGCLAY” with YoungBoy Never Broke Again.
Frequently Asked Questions
What is T.I.’s new song?
T.I.’s new song is titled “Let ‘Em Know” and is produced by Pharrell.
What has T.I. Been doing outside of music?
T.I. Released a stand-up comedy special, Cheaper Than Therapy, in December 2025, and hosts the podcast “expediTIously.”
When was Kill The King first announced?
Kill The King was first announced in 2021.
Will T.I.’s new music and image revitalize his presence in the rap landscape, or will this be a one-off return to wax?
