Social media users are increasingly adopting a trend known as “tanmaxxing,” which involves intentionally seeking out high UV index levels to achieve darker skin tones, often while bypassing sun protection. Medical experts, including Dr. Hao Feng of UConn Health, warn that this practice causes cellular trauma and significantly increases the risk of melanoma and premature skin aging, despite its rising popularity on platforms like TikTok.
What is the “tanmaxxing” trend?
The term “tanmaxxing” originates from Gen Z internet culture, where the suffix “-maxxing” is used to describe the optimization of a lifestyle aspect to an extreme degree, according to Merriam-Webster. Participants in this trend use smartphone applications to track the UV index, specifically targeting levels in the “very high” range—defined as 8 to 10 on the scale—to maximize sun exposure. While proponents frame this as a beauty optimization strategy, the Centers for Disease Control and Prevention (CDC) advises that sun protection is necessary whenever the UV index reaches three or higher.
According to the American Academy of Dermatology, 64% of Gen Z users report encountering misinformation regarding sunscreen on social media platforms, contributing to the popularity of trends that discourage UV protection.
Why do doctors warn against high-UV tanning?
Dermatologists maintain that there is no such thing as a “healthy tan.” Dr. Hao Feng, an associate professor of dermatology at UConn Health, explains that tanning is actually a biological defense mechanism. When UV radiation hits the skin, it causes cellular trauma. In response, skin cells produce melanin to shield themselves from further damage, which creates the darkened appearance users seek.
The long-term consequences of this exposure are well-documented. Frequent UV exposure is linked to both nonmelanoma and melanoma skin cancers. Dr. Feng notes that he is seeing an increase in skin cancer diagnoses among patients in their 20s and 30s. “Melanoma is one of the most common forms of cancer for people in their 20s,” Feng stated. “Some of it is genetic, but some of it is from these modifiable lifestyle choices.”
How does “tanmaxxing” impact future skin health?
Beyond the immediate risk of cancer, the pursuit of a deep tan accelerates the destruction of collagen and elastin, the proteins responsible for keeping skin smooth and tight. This process leads to premature aging, characterized by wrinkles and skin laxity. While younger individuals may prioritize current aesthetic trends, dermatologists suggest that the damage sustained today will likely manifest as significant sun damage by the time participants reach their 30s, 40s, and 50s.
If you want a bronzed glow, Dr. Feng recommends utilizing sunless tanning products such as lotions or drops. These products typically use sugar-based compounds to stain the outermost layer of dead skin cells, providing a tan without exposing living cells to harmful UV radiation.
Frequently Asked Questions
- Is there a safe way to tan in the sun? No. According to Dr. Hao Feng, any darkening of the skin from the sun is a sign of cellular trauma caused by UV radiation.
- When should I wear sunscreen? The CDC recommends wearing sun protection any time the UV index is three or higher.
- Does social media influence skincare habits? Yes. Data from the American Academy of Dermatology shows that 36% of Gen Z relies on influencers as their primary source for skincare advice.
- What is the UV index scale? The U.S. Environmental Protection Agency (EPA) uses a 1–11+ scale to predict radiation levels and help individuals determine necessary protective behaviors.
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