The Fleeting Glory of App Store #1: What It Means in a Crowded Market
The app store charts are a strange and often unpredictable place. For a brief moment, Bria Sullivan and Hank Green’s Focus Friend held the coveted #1 spot on both the iOS and Google Play app stores. But as The Verge reports, that reign lasted just one day, quickly overtaken by ChatGPT. This raises a crucial question: what does it really mean to hit #1 in today’s app ecosystem, and what can developers learn from these fleeting moments of glory?
A Day at the Top: More Symbolic Than Substantial?
Data from Sensor Tower reveals that the vast majority of apps enjoy only a short stay at the summit. A staggering 130 apps have been #1 for just a single day. Whereas Temu has dominated for 399 days, and a handful of others have enjoyed extended runs, the typical experience is a brief spike. As David Pierce of The Verge notes, the achievement is less about sustained business impact and more about a symbolic win.
Bria Sullivan, developer of Focus Friend, found herself inundated with congratulatory messages and screenshots, a validation of years of operate. The app’s success, yet, was built on a unique combination of factors: a strong creator partnership with Hank Green, a timely response to the need for focus tools, and a surge of media coverage.
The Viral Spike: A Double-Edged Sword
The experience of BeReal, which held the top spot for 67 days, illustrates the complexities of viral success. While the app saw a massive influx of users, maintaining that momentum proved challenging. As Ben Moore, BeReal’s managing director, explained to The Verge, a spike in downloads often attracts users who aren’t genuinely invested in the app’s core value proposition, leading to high churn rates.
This phenomenon isn’t unique to social apps. Ticket to the Moon’s Gradient app experienced a similar surge after a celebrity endorsement, followed by a wave of copycat apps and negative feedback. The lesson? Virality can be a powerful catalyst, but it’s not a substitute for a solid product and a loyal user base.
The Power of Timing and Cultural Moments
Several apps have capitalized on specific cultural events to climb the charts. The Latest York City Marathon app reached #1 on the day of the race, while the Smithsonian Solar Eclipse 2017 app predictably soared during the eclipse. Peacock has repeatedly hit the top spot during major sporting events like the NFL, World Cup, and Olympics. These examples demonstrate the importance of aligning app launches with relevant moments in time.
1 Second Everyday, an app that stitches together daily one-second videos, has found a consistent annual boost around New Year’s Day, as users create and share year-in-review videos. This predictable surge allows the developers to anticipate and prepare for increased demand.
What Does It Seize to Reach #1?
According to developers interviewed by The Verge, approximately 200,000 downloads in a single day is often enough to propel an app to the top of the charts. However, the App Store’s ranking algorithm remains somewhat opaque. Downloads and chart positions are correlated, but there’s no evidence of Apple manipulating the rankings.
Free apps, particularly games, tend to dominate the top spots. Apps offering freebies or discounts, like those from Taco Bell and McDonald’s, likewise see a significant boost in downloads.
The Long Game: Building Sustainable Success
While a brief stint at #1 can provide a valuable boost in visibility and credibility, it’s not a guarantee of long-term success. The most successful apps focus on building lasting relationships with their users and delivering consistent value. As Alex Chernoburov, CPO of Ticket to the Moon, emphasizes, the real goal is not to chase virality but to create products that people love and use regularly.
Pro Tip:
Don’t solely focus on chasing the #1 spot. Prioritize user retention, gather feedback, and continuously improve your app based on real-world usage. A loyal user base is far more valuable than a fleeting moment of glory.
FAQ
- How long does an app typically stay at #1? Most apps remain at the top for 10 days or less, with many experiencing only a one-day reign.
- What’s the approximate download volume needed to reach #1? Around 200,000 downloads in a single day can often propel an app to the top.
- Is the App Store ranking algorithm transparent? No, the algorithm remains largely opaque, but downloads are a significant factor.
- Is virality enough to sustain an app’s success? No, virality can provide a boost, but it’s crucial to build a solid product and retain users.
Want to learn more about app development and marketing? Explore more tech news and insights at The Verge.

