Indigenous Stories, a free augmented reality experience created by White Snake Projects, is bringing Native perspectives to Boston’s historic Freedom Trail using a phone-based app, according to the activist performance company. The project combines music, storytelling, and augmented reality to present original performances by Indigenous artists at landmarks such as the Old State House. Bringing … Read more
Pixi, a startup founded by former DreamWorks and Apple executive Mark Drummond, has launched an iOS app that enables users to send augmented reality (AR) characters through iMessage. Unlike static GIFs or stickers, these characters utilize on-device artificial intelligence to perceive, react to, and interact with the recipient’s real-world environment in real time, according to … Read more
The Future of Hyper-Local Marketing: How AR and Map-Based Discovery Are Changing Consumer Behavior The boundary between our physical surroundings and digital spaces is rapidly dissolving. As evidenced by the recent “Harat ALYOUM” campaign—a collaboration between Almarai, Snap Inc., and Starcom KSA—brands are moving beyond traditional advertising to create “phygital” experiences that live exactly where … Read more
The Cinematic Shift: How AR Glasses Are Replacing the Home Theater For years, the promise of Augmented Reality (AR) was stuck in a loop of clunky hardware and limited use cases. Today, we are witnessing a pivot toward “professional-grade” personal cinema. With the industry moving from standard HDR10 to advanced standards like Dolby Vision, the … Read more
Smart Glasses 2.0: How Meta’s Ray-Ban Display Is Redefining Wearable Tech for Work and Life Meta’s latest updates to the Ray-Ban Display smart glasses—including Neural Handwriting, enterprise SDK access and immersive recording—signal a shift toward mainstream adoption. But what does this mean for the future of augmented reality (AR), workplace productivity, and everyday tech? Here’s … Read more
Beyond the Screen: The Rise of Ambient AI Wearables For years, we’ve been told that the future of computing is a headset—a bulky visor that transports us to a virtual world. But the industry is pivoting. The real battle for the next decade isn’t happening in the metaverse; it’s happening on the bridge of your … Read more
The XR landscape is in constant flux, a fascinating blend of innovation, market challenges, and evolving user expectations. This week’s news, from Lynx’s liquidation to Meta’s GDC insights, paints a picture of an industry at a critical juncture. But beneath the headlines, several key trends are emerging that will likely shape the future of extended … Read more
Today, or better tonight, Pico teased its fresh operating system and its upcoming headset, codenamed Project Swan. All the info shared suggests a headset in the same category as the Apple Vision Pro. Let’s dive into what we know. Pico OS 6: A New Foundation for XR Pico spent the last two years building Pico … Read more
The Rise of the Smart Glasses: China Leads the Charge into the Next Computing Era The recent Consumer Electronics Show (CES) in Las Vegas wasn’t just about bigger TVs and faster processors. It was a clear signal: smart glasses are poised to become the next major computing platform, and China is rapidly emerging as the … Read more
The Rise of Spatial Computing: A New Era for AR Glasses The TCL Ray-Neo X3 Pro has sparked a crucial conversation: augmented reality (AR) glasses are no longer science fiction. But this is just the beginning. We’re on the cusp of a shift from smartphone-centric living to a world where digital information seamlessly blends with … Read more