In 2008, the Jaguar XF sedan began to be sold, and at virtually the same time the emblem, together with its sister Land Rover, began to be sold under the new owner of the Indian concern Tata after twenty years under a Ford. XF was also one of the cornerstones of the novel. For the rest of this time, from November 2010 to this year, the Land Rover group was led by the German manager Ralf Speth.
Speth’s successor is Thierry Bollor, whom the Indians have recruited from Renault to lead British carmakers. Bollor m in front of him easily. The group is in a much better condition, it was not at the time of Speth’s accession, instead of eight, it offered a total of 13 models, and sales have halved in ten years. But you can’t go back to the fact that sales results have been declining in recent years and the carmaker has even fallen into loss this year.
An interesting drill, a facelift of the XF model, came to your senses. The new design looks very sleek and pin lots of new features. However, the car, which was once used by Jaguar, is only a faint reflection of some rushes after half the life cycle.
Paradoxically, European sales culminated in the last year of the first generation career (2014), when 20,609 units were sold. Since then, the XF pad, two years ago, 10,000 pieces were sold, last year at only 6, and this year it will of course go up the mountains.
In the USA, where five meters should always score darkly automatically, the XF never caught on. Ron’s sales between 2008 and 2016 were in the range of five thousand and eight thousand pieces, but then there was a pd and 1,187 pieces in losks. And after a steep entry at the end of 2016, it plunged so sharply from a record 21 thousand to 5 thousand last year.
This is not a situation that a facelift could save. In addition, the XF is not just one car, so there is an XF Sportbrake station wagon for Europeans (it was also available in the USA until this year), and an extended version will be produced again. It is a very bad situation to produce in these body versions only 12 thousand pieces per year.
The depth of the problem is evidenced by the completely reworked engine offer. The transition to a mild-hybrid drive takes off again, but behind it, a thoroughly cut option is selected. The three two-liter diesel (132 and 177 kW) is replaced by a single 150 kW. Tlitr kon, the existing Vagu Jaguar engine shuts down and the new XF engine does not forget, this is a clear signal of a small image.
The two-liter petrol versions in the 184 and 221 kW versions will continue to last, only new ones will receive electric assistance. This is where the same took place in the previous two years, when Jaguar gradually phased out two versions of the four-cylinder liter and the petrol base.
The misery of the same model for Jaguar is all the more so because the XE model in Europe, the USA and the XF store sells. At the same time, both cars use the same clay platform, and the cheap XE is a production costly similar to the XF for the carmaker.
Jaguar sales are now based on SUVs, most likely the E-Pace, which is a trade-off. Magna Steyr provides the distance to drive Ford technology and its production in Austria. As a paradox, sales are mostly the car, which was assembled hastily outside the systematic filling and without technical and production links to other models. At least the sales of this F-Pace are stable, as it shares technology and the factory with XE and XF.
There are a lot of tkch beds in front of the new Jaguar. Even customers of these features, in line with trends, deviate to crossovers and, for various reasons, have two advantages in particular cars.
An expected breakthrough with the I-Pace electric car did not succeed, its sales lagging behind the boilers. Two years ago, the city of technical director Wolfgang Ziebart stood up to dissolve the results. The inappropriate diversification of Jaguar’s development capacity with Land Rover is still being achieved, while Ziebart has become a professor at the University of Warwick, located near the Jaguar development center.
There is a lot of trouble for new leaders, but the way back to the sun will be sought. Various SUV offers are threatened by cannibalism on sister Land Rover. The intensive use of BMW technology, with which Jaguar and Land Rover have recently entered into a partnership, is a great pleasure, but it has lost its character. And the expansion towards smaller models or various offers of electric cars will bring primarily development costs without any sales.
As Ralf Speth stated for his departure at the British Autocar: You want to achieve something in life and I have reached my ceiling. We can not hope that Bollor m ceiling v. Otherwise Jaguar (and Land Rover with nm) after a decade of abundance of threat gave a decade tpn. In the end, it would not be in the history of both companies for the first time.