The authorities of the Moscow region will strengthen control over the temperature of restaurant visitors :: Society :: RBC

Photo: Mikhail Metzel / TASS

In the Moscow region, temperature measurements will be monitored for visitors to restaurants, bars and shopping centers. About this on your page in “VKontakte” reported Governor of the region Andrei Vorobyov.


Doors don’t close: how Moscow spent the weekend amid the pandemic




“In restaurants, bars, shopping centers, it is imperative to measure the temperature of everyone who comes. We will control this, ”he wrote, adding that the authorities will also strengthen control over the observance of the mask regime in the region.







Video

According to the Governor’s decree of October 19, people with fever won’t let to public places. Earlier Vorobyov said that the new restrictions, which include a ban on mass sports events, as well as the temporary closure of museums and exhibitions, will operate in the Moscow region from October 21 to November 7.

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Prosecutor’s Office occupies six Alex Saab properties valued at $ 38,000 million

The Specialized Directorate for Extinction of Domain Rights of the Prosecutor’s Office with support from the CTI This Saturday imposed precautionary measures on six properties of businessman Alex Naim Saab Morán, appointed figurehead of the president of Venezuela, Nicolás Maduro.

The investigating body indicated that these assets are valued at $ 38,000 million and the proceedings were carried out in Barranquilla and Cartagena, where these properties are located.

The decision for the process of extinction of the property right – affirms the Prosecutor’s Office – is related to the investigation carried out by the accusing body to Saab Morán, for the crimes of money laundering, illicit enrichment, fictitious export or import and conspiracy to commit a crime.

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Influencers: This is what they win on Facebook, Instagram, Twitter and YouTube in Colombia and the world – Technology News – Technology


On October 1, the Superintendency of Industry and Commerce (SIC) presented a ‘Guide to good practices in advertising through influencers’, a self-regulatory document that presents guidelines to protect consumers based on the consumer statute.

Among the recommendations of the SIC they highlight that it is necessary for the influencer to identify when there is a business relationship with an advertiser in detail to his followers.

In that sense, the Superintendency was clear that it should be announced even when the remuneration is not money. “It may consist of discounts on the advertiser’s products, free delivery of the advertiser’s goods or services, invitations to enjoy experiences, payment in kind, among others,” he said.

This guide, which has been in place for some time, is not normative, but, as in other countries, it seeks to regulate this multi-million dollar business based on influencers, agencies, brands and advertising in favor of those who consume the content.

(Can read: Influencers are brought in to protect consumers)

In Colombia, according to Fluvip, an expert network firm, it is estimated that around 10 million dollars are moved per year in advertising with influencers and this figure will continue to increase over time.

For this reason, explains Sebastián Jasminoy, CEO of Fluvip, it is important to further professionalize the influencer marketing and content marketing industry. “Since there is a regulation, professionals are required to accept, understand and enforce that regulation so that everything is transparent,” he says.

This ‘guide’, Jasminoy explains, will affect those who make informal advertising agreements and will lead to the big brands turning to companies of professional marketing influencers who know the regulations, have a legal department and have technology.

(We recommend you read: This is how the multi-million dollar business of influencers moves)

“The SIC talks a lot about understanding whether influencers have fake followers, and that’s data that you discover with technology,” adds Jasminoy.

In a similar sense, Linda Patiño, digital analyst and author of the book What the hell are influencers doing? Points out that there are still difficulties with those craroes of products that advertise with companies that are outside the country and are not clear in their guidelines that causes problems.

Although there was talk of fines close to 2,000 minimum wages (about 1,780 million pesos), Patiño explains that this is not so easy and the SIC would have to do an investigation based on complaints about dishonest practices carried out by these content creators, of which 10 new ones appear per day, according to Fluvip.

New media

With the exponential growth in viewers and fans, millions of followers accumulate on social networks and create an ideal space for brands to promote their products and services.

The dynamics of advertising underwent a metamorphosis and now, on many occasions, a famous person is more profitable in networks than even in large mass media. But how do these influencers make money? And can anyone be one of them?

Although many believe that influencers are only young people who upload entertainment content to their social networks, there are also models, singers, doctors, dentists, writers or content creators of different aspects who have an influential opinion on those who follow them; For this reason they are very attractive to brands, because those who follow them believe and are close to what they say.

(We suggest you read: How much money does the most famous youtuber in Colombia earn?)

There are different ways to monetize content made on social media, and each one is different. For example, on YouTube, the platform pays content creators depending on the visits the videos have and the content uploaded to the network. For example, if it is a video that the company considers that it is not for all public, it may be that it does not pay for the visits.

According to Juan Pablo Amaya, a youtuber who accumulates more than a million followers on the platform, the payments depend on the cost per thousand reproductions (CPM), which can vary depending on the content and who sees the content.
“Payments can vary, and the platform can pay different figures for every 1,000 views; in my case there are times when they pay me 5 dollars, as they may pay others less or more, ”says Amaya.

“Influencers are new media,” says Jasminoy. So just like any media, “there are times when what they do is sell advertising space and through there generate income,” he adds.

Then, there the influencer begins to be sought out by different companies that are interested in their reach and audience. The youtuber Amaya says that in his case it is a constant that different companies look for him for his scope and that once you have an audience, these approaches are increasingly recurrent.

And just as some athletes are the ambassadors of brands such as Puma, Adidas or Nike, digital influencers of all kinds also begin to appear in television commercials, posters or banners.

(You may be interested in: He is Dominic Wolf, the German who loves Colombia but was denied a visa)

With a millionaire reach and credibility in their audience, great influencers are increasingly sought after by brands.

“In countries like the United States, the marketing budget focused on digital influencers is almost 63%, and amid the digital transformation this continues to increase. They make quite effective strategies for brands, ”says Ana Bolena Ortiz, CEO of The Ranga Company, an ad agency for influencers.

Ortiz is also emphatic that the main problem of many influencers is that they are not structured and formalized, so a lot of confusion is generated. “You see misleading advertising of these influential people,” he says.

In this sense, for a character who lives off advertising, losing the credibility of his audience can be very serious and for the consumer, also because he can fall into scams or misleading advertising for believing in products promoted by the character he follows.

On the other hand, another way that influencers make money is promoting their own products; but this does not escape self-regulation either.
“If the influencer owns 100% of the brand, they should not advertise that it is advertising; however, if not, you must mention it in your content.

Whenever people receive any type of payment, be it in cash, in products, services or discounts, they have to warn that it is advertising ”, concludes Jasminoy.

The scandals in advertising of ‘influencers’

In recent years, different scandals have arisen in which some influencers are accused by their followers of scam and misleading advertising.

For example, the Colombian influencer and model Elizabeth Loaiza, on her Instagram account, offered the ProMed covid-19 rapid test product with supposed qualities for the rapid detection of coronavirus; however, the SIC opened a statement of charges for Loaiza to show what the nature of the product was, but did not respond to the call. Other influencers such as Luisa Fernanda W, Las Cardachians or Rawvana have also been confronted in networks for alleged scams.

(You can continue reading: The most brazen acts of ‘influencers’ during the pandemic)

TECHNOSPHERE WRITING

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Influencers: This is what they win on Facebook, Instagram, Twitter and YouTube in Colombia and the world – Technology News – Technology


On October 1, the Superintendency of Industry and Commerce (SIC) presented a ‘Guide to good practices in advertising through influencers’, a self-regulatory document that presents guidelines to protect consumers based on the consumer statute.

Among the recommendations of the SIC they highlight that it is necessary for the influencer to identify his followers when there is a business relationship with an advertiser in detail.

In that sense, the Superintendency was clear that it should be announced even when the remuneration is not money. “It may consist of discounts on the advertiser’s products, free delivery of the advertiser’s goods or services, invitations to enjoy experiences, payment in kind, among others,” he said.

This guide, which has been in place for some time, is not normative, but, as in other countries, it seeks to regulate this multi-million dollar business based on influencers, agencies, brands and advertising in favor of those who consume the content.

(Can read: They bring influencers to the waist to protect the consumer)

In Colombia, according to Fluvip, an expert network firm, it is estimated that around 10 million dollars are moved per year in advertising with influencers and this figure will continue to increase over time.

For this reason, explains Sebastián Jasminoy, CEO of Fluvip, it is important to further professionalize the influencer marketing and content marketing industry. “Since there is a regulation, professionals are required to accept, understand and enforce that regulation so that everything is transparent,” he says.

This ‘guide’, Jasminoy explains, will affect those who make informal advertising agreements and will lead to the big brands turning to companies of professional marketing influencers who know the regulations, have a legal department and have technology.

(We recommend you read: This is how the multi-million dollar business of influencers moves)

“The SIC talks a lot about understanding whether influencers have fake followers, and that’s data that you discover with technology,” adds Jasminoy.

In a similar sense, Linda Patiño, digital analyst and author of the book What the hell are influencers doing ?, points out that there are still difficulties with those craroes of products that advertise with companies that are outside the country and are not clear in their guidelines. that causes problems.

Although there was talk of fines close to 2,000 minimum wages (about 1,780 million pesos), Patiño explains that this is not so easy and the SIC would have to do an investigation based on complaints about dishonest practices carried out by these content creators, of which 10 new ones appear per day, according to Fluvip.

New media

With the exponential growth in viewers and fans, millions of followers accumulate on social networks and create an ideal space for brands to promote their products and services.

The dynamics of advertising underwent a metamorphosis and now, on many occasions, a famous person is more profitable in networks than even in large mass media. But how do these influencers make money? And can anyone be one of them?

Although many believe that influencers are only young people who upload entertainment content to their social networks, there are also models, singers, doctors, dentists, writers or content creators of different aspects who have an influential opinion on those who follow them; For this reason they are very attractive to brands, because those who follow them believe and are close to what they say.

(We suggest you read: How much money does the most famous youtuber in Colombia earn?)

There are different ways to monetize content made on social media, and each one is different. For example, on YouTube, the platform pays content creators depending on the visits the videos have and the content that is uploaded to the network. For example, if it is a video that the company considers that it is not for all public, it may be that it does not pay for the visits.

According to Juan Pablo Amaya, a youtuber who accumulates more than a million followers on the platform, the payments depend on the cost per thousand reproductions (CPM), which can vary depending on the content and who sees the content.
“Payments can vary, and the platform can pay different figures for every 1,000 views; in my case there are times when they pay me 5 dollars, as they may pay others less or more, ”says Amaya.

“Influencers are new media,” says Jasminoy. So just like any media, “there are times when what they do is sell advertising space and through there generate income,” he adds.

Then, there the influencer begins to be sought out by different companies that are interested in their reach and audience. The youtuber Amaya says that in his case it is a constant that different companies look for him for his scope and that once you have an audience, these approaches are increasingly recurrent.

And just as some athletes are the ambassadors of brands such as Puma, Adidas or Nike, digital influencers of all kinds also begin to appear in television commercials, posters or banners.

(You may be interested in: He is Dominic Wolf, the German who loves Colombia but was denied a visa)

With a millionaire reach and credibility in their audience, great influencers are increasingly sought after by brands.

“In countries like the United States, the marketing budget focused on digital influencers is almost 63%, and amid the digital transformation this continues to increase. They make quite effective strategies for brands, ”says Ana Bolena Ortiz, CEO of The Ranga Company, an ad agency for influencers.

Ortiz is also emphatic that the main problem of many influencers is that they are not structured and formalized, so a lot of confusion is generated. “You see misleading advertising of these influential people,” he says.

In this sense, for a character who lives off advertising, losing the credibility of his audience can be very serious and for the consumer, also because he can fall into scams or misleading advertising for believing in products promoted by the character he follows.

On the other hand, another way that influencers make money is promoting their own products; but this does not escape self-regulation either.
“If the influencer owns 100 percent of the brand, he should not advertise that it is advertising; however, if not, you must mention it in your content.

Whenever people receive any type of payment, whether in cash, in products, services or discounts, they have to notify that it is advertising ”, Jasminoy concludes.

The scandals in advertising of ‘influencers’

In recent years there have been different scandals in which some influencers are accused by their followers of scam and misleading advertising.

For example, the Colombian influencer and model Elizabeth Loaiza, on her Instagram account, offered the ProMed covid-19 rapid test product with supposed qualities for the rapid detection of coronavirus; However, the SIC opened a statement of charges for Loaiza to show what the nature of the product was, but did not respond to the call. Other influencers such as Luisa Fernanda W, Las Cardachians or Rawvana have also been confronted in networks for alleged scams.

(You can continue reading: The most brazen acts of ‘influencers’ during the pandemic)

TECHNOSPHERE WRITING

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A humble product named as a powerful natural remedy for high blood pressure

A modest, inexpensive product is a powerful natural remedy for high blood pressure, experts said. In controlling blood pressure, they note the “extraordinary benefits” of pumpkin seeds.

High blood pressure increases the risk of heart attack and stroke, which is why it is very important to prevent the condition of hypertension. What can you do if you find that you have high blood pressure? – Doctors ask a question. Their answer: the first step is to adjust the diet, since it has a significant impact on the state and functioning of the circulatory system.

Experts recall that one proven way to stabilize high blood pressure is to cut back on salt and eat more fresh fruits and vegetables.

“But research also shows that certain foods have stronger blood pressure lowering properties than others. Pay attention to pumpkin seeds – this modest product can turn out to be a powerful natural remedy for high blood pressure, ”the Express edition quotes doctors.

According to them, the development of hypertension is often associated with an increase in the amount of cholesterol in the arteries – excess cholesterol can block them, increasing the likelihood of heart disease or stroke. Pumpkin seeds contain oil that raises the level of “good” cholesterol, which is a natural vascular cleaner from “bad”.

In addition, pumpkin seeds contain magnesium, potassium and arginine – substances necessary for the production of nitric oxide, under the influence of which vascular tissues relax, their rigidity decreases (this improves the quality of blood flow that feeds the heart).

“Each pumpkin seed is a concentrated source of nutrients that improve blood pressure control mechanisms. Tests in women have shown that by consuming three grams of pumpkin seed oil every day for six weeks, significant reductions in systolic blood pressure can be achieved, ”said the UK’s National Health Service.

In addition to including pumpkin seeds in the diet, reducing salt intake and additional fruits and vegetables, the service also recommends eating foods rich in fiber – they also contribute to reducing high blood pressure.

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Republicans supported Trump’s nomination to the Supreme Court before the election :: Politics :: RBC

Republican senators backed Donald Trump’s idea to fill the vacant position in the US Supreme Court before the November elections. The president is now choosing between two female candidates

An impromptu memorial in honor of Ruth Bader Ginsbur in front of the Supreme Court building

(Фото: Samuel Corum / Getty Images)

Republican Senator Mitt Romney said he supports President Donald Trump’s idea of ​​filling a vacancy in the US Supreme Court, which was vacated after of death Liberal Judge Ruth Bader Ginsburg. Thus, there are only two GOP senators who oppose the proposal to nominate a new Chief Justice before the presidential election on November 3 – Susan Collins and Lisa Merkauski… The Senate decides on the confirmation of a judge by a simple majority, the Republican Party controls 53 out of 100 seats in it.

Why it was decided to appoint a judge before the election

As Merkauski explained, it is wrong to make a decision on the nomination of a new candidate for the Supreme Court so close to the elections. She added that when President Barack Obama in 2016 tried to nominate his candidate for the place of the deceased judge Antonin Scalia, the Republicans blocked such a step. However, later Merkauski admitted that she could to vote for the president’s nominee. Romney also commented on the 2016 situation. “In circumstances where a presidential candidate represents a party that does not control a majority in the Senate, in most cases the Senate will not approve him,” he said. “At the same time, if a candidate represents a party that controls the majority in the Senate, then the Senate, as a rule, approves him” – added senator.

Senate Majority Leader Mitch McConnell announced his readiness to confirm Trump’s nominee to the Supreme Court. “We will vote for President Trump’s nominee to the Supreme Court this year,” wrote he’s on Twitter.

Hearings on Trump’s candidacy will be held in the Senate Judiciary Committee, chaired by Lindsay Graham. He has already said that he shares Trump and McConnell’s goal of nominating Ginsburg’s successor before the next election. The committee is slated to begin hearings in the week beginning October 12, with a final vote in the Senate no later than the end of October. writes The Washignton Post citing its own sources.

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New energy companies start from October 1

With two special acts that They will be held next Tuesday, September 29 in Barranquilla and Cartagena, President Ivan Duque will lead the launch of the companies that will assume the commercialization and distribution of the energy service in the Caribbean Coast: Afinia (Caribe Mar) and Aire (Caribe Sol).

The companies they begin to operate from October 1 in the region, in a fact that marks a new stage in the history of the electricity service of the Coast serving about 10 million people.

Afinia, de Public Companies of Medellín (EPM), will serve the Bolívar, Sucre, Córdoba and Cesar markets with 1.51 million clients.

Air, which is in the hands of Caribbean Energy Consortium (Enerpereira and Latin American Corp), will be in charge of the Atlántico, Magdalena and La Guajira markets with 1.21 million clients.

After the award of the two companies, which was made through an auction process in March this year, the joint began, which for the most part had to develop virtually in the middle of the quarantine.

Although it was thought that due to the pandemic and the impact of the Electricaribe indicators Delays could occur, the new operators, Electricaribe and Superservicios, managed to advance in the last month in such a way that the schedule that had been set was met. This is how this week the contracts will be closed with the signature of the company representatives.

The investment commitments of the two startups in the next 5 years add up to $ 5.7 trillion, of which $ 3.2 billion correspond to the Caribe Mar market and $ 2.6 billion to Caribe Sol.

Additionally, the 10-year projection is $ 5 trillion for Caribbean Sea and $ 3.7 billion for Caribbean Sun, for a total of $ 8.7 billion.

It should be remembered that Electricaribe will not disappear immediately, as it is in the liquidation process.

It is not the first time the energy market of the Caribbean Coast is served by two companiesSince Electricaribe and Electrocosta operated in the 2000s, but under the control of Gas Natural Fenosa (GNF), today Naturgy, which later joined due to operational issues.

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Trump gave his endorsement for Oracle and Walmart to take control of TikTok

The president offered strong support for the arrangement, which he said, will create 25,000 jobs in the United States. “I think it will be a fantastic agreement. I have given my blessing to the agreement. If they do, it will be great, but also” Trump claimed.

Last Thursday, Reuters reported that the new company, called TikTok Global, It will have a majority of US directors, a US CEO and a security expert on its board.

Washington’s first sanctions against TikTok, accused of threatening the national security of the United States, will take effect this Sunday.

Some 100 million Americans, who use TikTok, will be able to continue using the platform until November 12. This lapse would allow TikTok, owned by the china ByteDance, and a US company safeguarding the app’s data to appease Washington’s concerns.

The Trump administration stated that the measures are essential to counteract the potential espionage from China across the platforms.

In this sense, this Saturday the Chinese government described the US decision as “intimidation”, shortly before establishing a mechanism that would allow it to sanction foreign companies.

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US Health Officials Call Using a Mask More Effective Than Vaccine Injections

residents queuing for face masks amid the corona virus outbreak. © 2020 REUTERS / Tyrone Siu

Merdeka.com – Director of the United States Center for Disease Control and Prevention (CDC) Robert Redfield said, using a mask can protect individuals against the Covid-19 corona virus more than just a vaccine.

At the Senate Appropriations subcommittee hearing, Redfield said face masks were “the most important and powerful tool of public health” and the United States could control the pandemic if all individuals wore masks for 6 to 12 weeks.

“I might even go so far as to say that this face mask is more guaranteed to protect me from Covid-19 than it was when I took the vaccine, because the immunogenicity is probably 70 percent and if I don’t get an immune response it won’t protect me,” explained Redfield. .

“These face masks will protect me, we have clear scientific evidence they work,” he added, as quoted by the office news Anadolu Agency, Thursday (17/9).

Redfield said a vaccine may be available in November or December but will not be widely accessible until the second or third quarter of 2021.

Masks are mandatory in some states, and experts believe wearing masks is essential to slow the spread of the disease.

John Hopkins University tally said as of Wednesday, more than 6.6 million people had been infected with the virus and more than 196,000 in the US had died.

Reporter Magang: Galya Nge (mdk/pan)

Also read:
Al-Aqsa Mosque is closed for three weeks because of the soaring Covid-19 cases
WHO: Don’t expect enough vaccines to return to normal until 2022
British People Are Increasingly Stressed Due to the Covid-19 Pandemic
Positive Covid-19 Cases in India Reach 5 Million, Hospitals Seek Oxygen
Divorce Cases Soaring in Sweden due to the Covid-19 Pandemic
Donald Trump Called Covid-19 Vaccine Will Be Ready In Four Weeks
Answering the Riddles of When and How the Pandemic Will End
‘It Takes Only USD 5 Per Person for a Year to Prevent Future Pandemics’
China Has Not Gave Vaccination To All Citizens, Prior To Medical Energy

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