The Rise of Intentional Travel: How Singaporeans Are Redefining Exploration
For years, travel often meant maximizing sights and value within a limited timeframe. However, a growing segment of travellers, particularly since the pandemic, is shifting towards a different approach: intentional travel. This focuses on curated journeys prioritizing meaning, depth, and mindfulness. These travellers are willing to sluggish down, revisit destinations, and even invest more for care, context, and genuine connection.
Beyond the Checklist: A Recent Travel Philosophy
The shift reflects a broader desire for experiences that resonate on a deeper level. Rather than simply “doing” travel, people are seeking to “be” in a place, immersing themselves in its culture and connecting with its people. This trend is fueled by a post-pandemic re-evaluation of priorities and a growing awareness of the impact of travel on both the individual and the destination.
Singaporean Agencies Leading the Charge
Several Singapore-based travel companies are at the forefront of this movement, catering to this evolving demand. Companies like V Folks, Kitabi Travel, and SoulTrips by Druk Asia are offering unique itineraries that go beyond typical packaged tours.
V Folks: Plant-Based Journeys with Purpose
Founded in September 2023, V Folks specializes in premium vegetarian and vegan travel, emphasizing cultural immersion and slower-paced exploration. Even as catering to plant-based travellers, 25% of their guests are non-vegetarians attracted by the quality of experiences offered. V Folks currently runs trips to Malaysia, Thailand, Vietnam, and China, with a growing clientele ranging from their 30s to 70s. A one-day Kulai trip is available for under $90.
Kitabi Travel: Curating Authentic Japanese Experiences
Launched in 2023 by former pastry chef Heidi Tan, Kitabi Travel focuses on deeply curated experiences in Japan. Leveraging Tan’s connections with local artisans and farmers, Kitabi offers access to experiences unavailable to typical tourists, such as participating in traditional crafts and visiting rural studios. Their five-day Kagoshima tour is priced at $4,600. The company is launching a Kids Camp in Kagoshima in September.
SoulTrips by Druk Asia: Travel for the Soul
SoulTrips, an extension of Druk Asia, emphasizes the emotional and spiritual dimensions of travel. Originally focused on Bhutan, SoulTrips now offers curated experiences in Asia, Central Asia, and Europe. An 11-day trip to Bhutan starts at $4,890 per person, excluding flights. They also offer a four-day Penang tour for $870.
Future Trends in Intentional Travel
The rise of intentional travel isn’t a fleeting trend; it’s a fundamental shift in how people approach exploration. Several key trends are likely to shape its future:
Hyper-Personalization and Niche Experiences
Travellers will increasingly seek highly personalized itineraries tailored to their specific interests and values. This will lead to the growth of niche travel agencies specializing in areas like culinary tourism, wellness retreats, and sustainable adventures. Expect to see more specialized tours focusing on specific crafts, local traditions, or even micro-communities.
Regenerative Travel and Community Impact
Beyond sustainability, regenerative travel aims to actively contribute to the well-being of the destinations visited. This involves supporting local economies, preserving cultural heritage, and restoring natural ecosystems. Travellers will prioritize companies that demonstrate a commitment to responsible tourism practices and positive community impact.
Slow Travel and Extended Stays
The emphasis on depth and connection will drive a shift towards slower travel, with longer stays in fewer destinations. This allows travellers to truly immerse themselves in a place, build relationships with locals, and experience the rhythm of daily life. Expect to see a rise in long-term rentals and remote work opportunities that facilitate extended travel.
Technology-Enhanced Mindfulness
Technology will play a role in enhancing the intentional travel experience. Apps and platforms will offer tools for mindful travel, such as guided meditations, local language learning, and cultural insights. Virtual reality and augmented reality could also be used to provide immersive pre-trip experiences and enhance on-site exploration.
The Value of Connection and Authenticity
The success of companies like V Folks, Kitabi Travel, and SoulTrips demonstrates that travellers are willing to pay a premium for experiences that offer genuine connection, cultural immersion, and personal growth. As the world becomes increasingly interconnected, the desire for authentic and meaningful travel experiences will only continue to grow.
FAQ
- What is intentional travel? Intentional travel is about curating journeys that prioritize meaning, depth, and mindfulness over simply ticking off sights.
- Is intentional travel more expensive? It can be, as it often involves smaller group sizes, unique experiences, and a focus on quality over quantity.
- Where can I find intentional travel experiences? Companies like V Folks, Kitabi Travel, and SoulTrips by Druk Asia specialize in these types of journeys.
- How can I travel more intentionally? Focus on connecting with local culture, supporting local businesses, and being mindful of your impact on the environment.
Ready to redefine your travel experience? Explore the links above to learn more about these innovative travel agencies and start planning your next intentional adventure. Share your thoughts and experiences in the comments below!