The Shift Toward “Qualia”: Redefining the Human Experience of Design
In the evolving landscape of interior design and architecture, we are witnessing a significant pivot. The focus is shifting from purely functional aesthetics to what is known as Qualia of Things (QoT). Qualia refers to the subjective, qualitative aspects of conscious experiences—essentially, the “how it feels” when we perceive an object or a space.
This trend suggests that objects are no longer viewed merely as efficient devices. Instead, they are being reimagined as presences capable of triggering deep sensations, evoking memories and sparking the imagination. This approach prioritizes the emotional resonance of a piece over its utility alone.
The Resurgence of the Artisanal Gesture
As digital fabrication becomes ubiquitous, there is a growing movement toward the “value of the artisanal gesture.” The focus is returning to the perception of materials and the physical act of creation. This trend emphasizes the human touch, where the imperfections and intentionality of a craftsman add a layer of value that mass production cannot replicate.
This resurgence is not just about nostalgia; it is about a deeper connection to the materials used. By centering the artisanal process, designers are creating works that demand a slower, more mindful form of consumption and interaction.
For those looking to explore these themes further, guides to Milan’s Fuorisalone districts often highlight how these artisanal values are integrated into urban exhibition spaces.
Blending Heritage with Contemporary Research
One of the most potent trends in current design research is the integration of cutting-edge projects within historic environments. This juxtaposition creates a dialogue between the “old” and the “fresh,” allowing the authenticity of a location to enhance the perception of the design.
Examples of this can be seen in the use of historic spaces such as Palazzo Correnti, SIAM, and the restored Le Cavallerizze—the latter a restoration project by Luca Cipelletti (AR.CH.IT) located at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci.
By opening courtyards, churches, ateliers, and private homes to the public, the design community is transforming the city itself into a gallery, emphasizing that design does not exist in a vacuum but is deeply tied to the history and soul of its surroundings.
Key Pillars of the New Design Philosophy
Perception Over Function
The movement toward Qualia suggests that the future of design lies in how an object makes the user feel. This involves a sophisticated study of textures, light, and spatial volume to activate the subconscious.
Materiality and Memory
There is an increasing emphasis on using materials that carry a history or evoke a specific memory, bridging the gap between the physical object and the user’s internal emotional state.
Curated Urban Experiences
The coordination of design events—such as those led by Ernesta Del Cogliano and Emanuele Tessarolo—shows a trend toward highly curated, district-based experiences that encourage exploration of authentic, “old city” atmospheres.
Frequently Asked Questions
What is “Qualia of Things” in design?
It is a design approach that focuses on the subjective and qualitative experiences of objects, treating them as triggers for feelings, memory, and imagination rather than just functional tools.
Which locations are central to the 5 Vie design experience?
Key locations include Palazzo Correnti, SIAM, and Le Cavallerizze, along with various churches, ateliers, and private courtyards in the heart of Milan.
Why is the “artisanal gesture” important?
The artisanal gesture represents the human element of creation, emphasizing the value of materials and the physical skill of the maker, which provides a sensory depth absent in industrial production.
What do you think? Does the emotional “feeling” of an object matter more to you than its function? Share your thoughts in the comments below or subscribe to our newsletter for more insights into the world of high design.
