all non-food businesses will be able to reopen

Non-food distributors can see the end of the tunnel. The Minister of the Economy, Bruno Le Maire, clarified on Thursday morning on Franceinfo that all should reopen on May 11, regardless of the type of activity or the size of stores, as is the case in Germany, for example. “We are coming out of the crisis phase, we will enter a second phase of transition in which activity will resume, explained Bruno Le Maire. We hope that all businesses can reopen on May 11. For the sake of fairness, I simply leave aside restaurants, bars and cafes, which will be subject to specific treatment. “

This is a relief for most non-food merchants, who anticipate their reopening. “We have at least one date that allows us to get into battle order to prepare for customer reception, order merchandise or even organize communication, explains William Koeberlé, president of the French Trade Council. Some uncertainties still remain, but we hope that they will be resolved as early as next week.

50% drop in activity

Bercy still does not exclude to authorize this reopening only after May 11 in certain regions more affected by the virus. “The situation is not the same in Nouvelle-Aquitaine or Île-de-France, where the virus circulates a lot. It will be up to the health authorities to make recommendations to us“Said Bruno Le Maire. The Minister’s intention, however, is to reopen all businesses on May 11 as much as possible.

Distributors anticipate a 50% drop in activity after containment

This does not mean that all the brands that will have the right to do so. DIY stores, which were allowed to open during containment, remained mostly closed. Distributors anticipate a 50% drop in activity after containment, which could encourage them to restrict their opening hours, or to open only part of their stores.

The appointment on Thursday of Jeanne-Marie Prost, former president of the Observatory on payment deadlines, as mediator of rents is a second reason for satisfaction for distributors. Under the aegis of Bercy, the main donor federations undertook last week to cancel three months of rent for very small businesses which were forced to lower the curtain.

If the measure has been welcomed by the companies concerned, the problem remains unresolved for the largest brands, while rent can represent up to 20% of turnover. The distributors are demanding that the lessors take their share of the burden by canceling the rents due during the closure period, and by indexing them, after the confinement, to the turnover achieved.

We welcome the appointment of Jeanne-Marie Prost, whom we welcome with great hope, explain 16 merchant federations. We approach this rent mediation with a constructive spirit and will be proactive in reaching an acceptable agreement. ”

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Facebook buys from an Indian telecommunications company

Facebook

India is the largest market for the Whatsapp news platform with around 400 million users.

(Photo: AP)

Bangalore The US technology group has invested $ 5.7 billion in the Indian company’s telecommunications unit Reliance Industries announced. The social media giant said it will focus on the collaboration of its messaging platform WhatsApp with Reliances e-commerce project “JioMart”. Facebook’s stake would be 9.99 percent, Jio said in a statement.

According to media reports, WhatsApp had received approval for the launch of its digital payment service in India shortly before the deal to match the comparable products from Google Pay and Paytm to compete. India is the largest market for the news platform with around 400 million users, around 80 percent of smartphone users use the messaging service.

More: How stolen Facebook data could become propaganda tools

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Massive Mask Distribution Campaign Turns Against the Government of Japan | Global World Blog

The revelation that some face masks sent by the Japanese government to citizens are stained, have human hair and even insects, has damaged the popularity of Prime Minister Shinzo Abe and his measures to deal with the coronavirus pandemic. Abe announced on April 1 that it would allocate 400 million euros for the Japanese administration to buy and send two washable face masks to 58 million homes. He was trying to cope with the shortage of these hygienic products, which are usually found in supermarkets and pharmacies for about three euros for 50 units.

The promised shipment began last week, with 19 million face masks destined for homes with senior citizens and another half million targeting pregnant women. Immediately, complaints began to arise about the low quality of the products and their questionable hygiene. According to the Asahi newspaper, 1,901 complaints have been registered to date, including one for finding human hairs and an insect inside one of the packages.

On social networks, outraged comments from couples with children abound. A meme has gone viral in which the cat and the seven family members of the popular anime series Sazae-san, They appear sharing, in single file, the two masks.

Abe, whose economic program to ward off the recession is known as Abenomics, is also the subject of meme authors. In one he appears with his face hidden with the two masks of his campaign, followed by the nickname Abenomask (“Abe’s mask”).

Meme with the characters from the cartoon series 'Sazae-san' sharing the two masks.


Meme with the characters from the cartoon series ‘Sazae-san’ sharing the two masks.

In a country where extreme hygiene has been identified as one of the possible causes of the slow spread of covid-19 – despite having been one of the first after China to register infections – official face masks, imported in part from the Southeast Asia, they generate mistrust and many people hesitate to use them.

Japan has exceeded 10,000 cases of contagion and there is a high demand for masks because for many employees it is the only defense against the virus in the crowded trains that transport them to work.

Meme with the TV image of Prime Minister Shizo Abe ridiculed after announcing the shipment of two masks per home.


Meme with the TV image of Prime Minister Shizo Abe ridiculed after announcing the shipment of two masks per home.

In addition to a fund of some 911 billion euros to deal with the pandemic, Abe announced a non-binding national emergency that leaves the decision to resort to teleworking or to stop production to the companies.

In an attempt to encourage the stay-at-home campaign, the Prime Minister has published a video that shows him playing with his dog and drinking tea, but this communication strategy has also received criticism for his lack of closeness to the population, some of which have spread with tag #abeyamero (“Abe, resign”).

According to a newspaper survey Mainichi, 53% of the Japanese are unhappy with the handling of the crisis of the prime minister, in power since 2012, compared to 39% who show their approval.

A use beyond hygiene

Made of cotton fabric in its most basic version, the mask is used in Japan by those who suffer from a cold to protect their companions from the effluvia when speaking, coughing or sneezing, a rigorous standard of civility in a society where importunate capital sin is to others.

In the spring, when pollen abounds, millions of allergy sufferers protect their airways with a denser tissue mask combined with a clear plastic eye mask that resembles a diving mask but is lighter.

Many travelers use it on the plane to avoid nasal dryness and children who help serve lunches in school canteens wear an apron and a simple mask to avoid splashing their companions’ dishes with saliva.

According to the Japan Hygiene Products Association, 5.5 billion disposable masks were manufactured in 2018, of which 4.3 billion were for private use.

The ubiquity of the mask is such that many introverts wear them to hide their shyness. Clothing manufacturers have endowed it with varied colors, designs and shapes, and have turned the mask into a fashion accessory worn even by famous actors or actresses who want to take a leisurely stroll without the siege of their admirers.

The cotton mask used in Asia is attributed to the Chinese doctor of Malay origin Lien-teh Wu, who during the Manchurian pneumonic plague in 1910 discovered airborne contagion and reinforced the masks worn by European doctors by adding gauze and cotton filters.

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The Supreme Court obliges the Government to distribute protection material to health workers against the coronavirus

The Supreme Court orders thegovernmentto “adopt all measures within their reach” to equip the health personnel with protection against Covid-19. TheContentious-Administrative Chamberof the High Court has estimated this Monday the precautionary measure of theState Confederation of Medical Unions(CESM) in a car where you agree to “require theMinistry of Healththe adoption of all the measures at their disposal so that the best distribution of the means of protection for health professionals can take place effectively. “

According to legal sources reported to EL MUNDO, the High Court also obliges Health to report “bi-weekly to the Chamber on the specific measures adopted to this end, indicating the means of protection made available to health professionals and their effective distribution” .

The Chamber has agreed to consider the precautionary measure against the criteria of the prosecutor and the State Attorney.

According to the criteria of

The Trust Project

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Alibaba wants to massively expand cloud business

Alibaba

The Chinese internet company wants to expand the cloud business.

Hangzhou The Chinese internet company Alibaba In the coming years, a lot of money will be put into the fast growing business with data services via the so-called cloud. Overall he wants Amazon-Component over three years put 200 billion yuan or the equivalent of just over 26 billion euros in the expansion of the division, the company said on Monday in Hangzhou.

The Chinese group wants to increase the number of data centers in order to be able to offer the cloud offerings in even more countries. In addition, part of the total investment should flow into the expansion of technologies such as artificial intelligence (AI).

The lucrative cloud business was the Group’s fastest growing segment in the third quarter (end of December) with a growth rate of 62 percent. With sales of almost eleven billion yuan, the area still absolutely plays a subordinate role within the company, which makes its money primarily with e-commerce and internet games.

The company’s total revenue increased 38 percent to just over 161 billion yuan in the three months to the end of December.

With the expansion of the cloud area, Alibaba is emulating the US company Amazon. The US internet retailer had bet on the cloud business very early on. The division, which is bundled in the AWS (Amazon Web Services) division, only made up around 12 percent of Amazon sales in 2019 with $ 35 billion, but achieved an operating profit of just over $ 9 billion.

The division thus contributed almost two thirds of the operating profit. Other significant competitors are the alphabetCorporation with its Google Cloud platform as well Microsoft with the offer called Azure.

In the corona crisis in particular, the cloud area is very important because the global data volume has increased due to more video conferences, internet trade is flourishing and video games and other applications are also increasingly running in the cloud.

More: The amount of data is growing steadily – not least because of home office and streaming. German companies are also increasingly relying on cloud computing, but there are also risks.

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Consumer advocates criticize voucher solutions for canceled trips

Frankfurt The corona crisis turns the lives of citizens and entrepreneurs upside down. Strolling through the shops, eating out, attending concerts, traveling – all forbidden. Against this background, different types of vouchers are currently being offered to consumers. They are intended to compensate for the costs of travel and events that have already been booked – or to support retailers and restaurants during the time of shop closure. What consumers have to consider.

Cultural and sporting events are canceled nationwide. As a result, customers cannot use their concert tickets, theater tickets or soccer season tickets. In such cases, the federal government decided at the beginning of April that organizers may issue vouchers to customers and that they would be valid until the end of 2021. If consumers don’t redeem them by then, organizers will have to pay the money out. The approval of the Bundestag is still pending. According to the previous rules, organizers had to refund the money two weeks after a cancellation.

The rule should apply to tickets bought before March 8th. It also applies to season tickets, such as museums and gyms. The government’s aim is to protect companies so that they do not run into liquidity shortages through a large number of recoveries.

Consumer advocates, on the other hand, criticize the planned new regulation. Klaus Müller, board member of the Federation of German Consumer Organizations (VZBV), complains that consumers are burdened in an “unreasonable and unfair way”. He also complains that vouchers are not covered in the event of a bankruptcy. Should a provider go bankrupt, consumers will probably be left at the expense.

It is also controversial whether such a new regulation could even apply retrospectively. However, there are also providers who have already paid back ticket prices or at least have announced this. A prominent example: The Bundesliga soccer club Borussia Dortmund recently said that it offers ticket refunds to all fans – and at the same time thanked those who waived their claim.

Canceled trips

There is a lot of struggle as to whether tour operators can also issue vouchers to their customers instead of reimbursing the costs, as was previously the case. After all, holiday trips are not possible for the time being, and mostly this involves large sums. The so-called Corona cabinet of the federal government decided that the voucher solution should also apply to package tours and plane tickets. The government is now trying to ensure that a corresponding regulation that runs counter to current EU law is allowed.

Consumer advocates are sharply attacking the advance. “We simply consider this inadmissible,” says VZBV travel law expert Felix Methmann. He insists that funds already paid will be returned to customers within two weeks of the cancellation. “The national legislator must not violate the European package travel directive.”

Methmann demands that the travel industry be helped with a travel security fund that is set up specifically for this purpose. “This has to be dealt with quickly now,” he says.

Roughly speaking, the federal government would set up a fund from which travel companies can withdraw money for repayments to customers. The companies would have to repay these funds to the fund within a few years.

The VZBV legal expert points out that even in this case, vouchers would not be protected against bankruptcy and that customers might not receive any consideration in return. “We fear that issuing vouchers will only postpone the problem for tour operators. After the crisis, when customers redeem the vouchers, the companies don’t get any fresh money either. ”

Some tour operators are already paying back easily. Others embrace customers by granting a credit for their next vacation in addition to the voucher.

If there are difficulties with the repayment, Marija Linnhoff, chairwoman of the association of independent, independent travel agencies, advises not to let go: “In such cases, customers have to write to the tour operator themselves – sometimes several times,” says Linnhoff.

“I can only recommend customers: If you want your money, stay steadfast and if necessary point out that you should hire a lawyer.” Even those who have received a voucher from the organizer without being asked and would prefer the money should, according to Linnhoff, ” send it back immediately and insist on repayment ”.

Voucher from local dealers

Restaurants and shops have been closed for more than four weeks, as have cafes, hairdressers and theaters. Some stores are allowed to reopen this Monday under strict conditions. Hairdressers have to wait until May 4th, and restaurants remain closed indefinitely.

In order to support local companies, various internet portals have been created over the past few weeks, on which consumers can buy vouchers from their favorite shops. The idea: You pay the voucher now, provide the company with liquidity and help so that it can open again according to the Corona restrictions.

One of these platforms is called “PayNowEatLater.de”, a similar offer, “Hilfelokal.de”, was developed by the financial start-up Optiopay and is being used by the retail group metro supported. There are also regionally limited providers such as “HelfenFRM.de” in the Rhine-Main region. The platforms charge a fee for their services. At “HelfenFRM.de” the customer pays an additional four percent of the voucher value for processing. At Optiopay, almost four percent are usually charged to the retailer.

The users usually receive the vouchers by email. Oliver Buttler, expert for consumer law at the Baden-Württemberg Consumer Center, explains the validity period: “A voucher is generally valid for three years. For example, if a season ticket is involved and the price rises within these three years, the consumer may have to pay the surcharge himself. ”

However, some of the platforms differ: With “PayNowEatLater.de”, the vouchers should be valid for at least three years. At Optiopay, on the other hand, retailers can individually decide on the validity, so vouchers that are only valid for one or two years are also common. The provider bases the flexibility on the fact that the offers are subject to price fluctuations.

At the same time, vouchers from local companies also run the risk of customers being left empty-handed. Buttler warns: “The customer bears the risk in the event of insolvency.” The cooperative insurer R + V also discovered the lack of insolvency protection. Last week he launched the “VR-ExtraPlus Hilft” portal – a separate variant of the “Hilfelokal” platform. Vouchers for a maximum of 10,000 euros are secured for each company. However, the sum can be reached quickly. According to R + V, it reserves the right to raise it later.

More: This is how insurance customers can save in the corona crisis.

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Auchan’s real estate company cancels the rents of its traders until May 15

3,500 traders will be able to benefit from this measure, taken “in the spirit of solidarity”.

PHILIPPE HUGUEN / AFP

While rents are a bone of contention between traders and landlords in this period of containment, Ceetrus, the landowner of the Auchan empire, takes out the white flag. The company, which owns 279 commercial sites worldwide, including 82 in France, announced Thursday “The outright cancellation of the rents due for the period from March 15 to May 15, 2020 for all its tenants in France, with the exception of open shops”. 3,500 traders will be able to benefit from this measure, taken “In the spirit of solidarity”, and the spreading of rents from May 15 to 30 (charges still due).

The cancellation of rents during confinement is what 200 corporate bosses and 15 trade and hotel and restaurant federations are asking for in a letter to the government. The battle rages between them and the big donors. Because if other real estate companies, such as Compagnie de Phalsbourg or Gares & Connexions (SNCF group), have made decisions similar to that of Ceetrus, they are the exception. The National Council of Shopping Centers (CNCC) recommends a postponement of May rents, or even discounts, but only for small businesses. This organization, which represents real estate companies, service providers and center brands, wants the big chains to pay their rent.

The government has seized the conflict and Bruno Le Maire, the Minister of the Economy, asked the big land companies “To do more” He gathered donors on Thursday.

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Goods against advertising – How footballers get luxury goods at a discount price

Munich Champagne, sports cars, sneakers: at Erik Kolberg, football professionals can shop for what their hearts desire. And this at particularly favorable conditions, sometimes even completely free of charge. The only consideration they have to provide: You have to advertise the products on online platforms such as Instagram or Twitter. Goods against advertising so to speak.

The Munich entrepreneur’s start-up is called the Scorerclub. It is an online shop exclusively for the stars from paid German football – an exclusive community of around 1500 athletes. The ambitious athletes often earn millions, but still don’t want to spend a cent too much. “Stinginess is cool also applies to Bundesliga professionals,” explains Kolberg.

The former wants with Scorerclub BMW-Manager companies offer uncomplicated access to the football celebrities. So far, according to the marketing expert’s calculation, companies have to address each player or his advisor individually in order to win him as an advertising medium. A huge effort.

His first customers see the same. Scorerclub offers Moët Hennessy a smart way to reach the players of the professional leagues and also the officials of the clubs, says Thomas Baum, Manager Corporate & Private Sales at the champagne producer. “We know from our customers in the catering trade that our products are very popular with the players, especially in their environment,” explains Baum. “That is why it makes perfect sense for us to be present here.”

There is a reason that Kolberg focuses entirely on the professional kickers. “Footballers are the heroes of our time,” says the entrepreneur. The Hamburg native must know because he has been running his SKH Sports agency for ten years, where he markets athletes and sporting events. For example, he brokered national soccer coach Jogi Löw an advertising contract from window specialist Schüco. He also works for the Formula E and Audi.

In football, Kolberg provides club sponsors, according to their own statements, including Borussia Mönchengladbach. At the car manufacturer BMW, he was once the sponsoring boss of the Formula 1 racing team. Kolberg founded the Scorerclub in autumn 2018, last year computer scientists in Kiev programmed the software. The shop was launched in January. The entrepreneur has some investors on board, but he holds the majority.

If a player purchases something from Kolberg’s offer at a reduced price, he gets detailed instructions on what he has to do for it. For example, the number of messages, the so-called posts, are set on social networks, or the hashtags that an athlete has to use. “Players like to team up with coveted brands,” Kolberg is convinced.

A lot of time for shopping

15 labels are currently working with Scorerclub, and there should be 30 by the end of the year. One of the existing customers is Third of Life, a provider of pillows and duvets as well as bed and bed linen. The manufacturer’s aim is to improve regeneration during sleep and thus improve performance.

“Our products are therefore a perfect match for professional footballers,” says Frieder Kuhn, founder and boss of the Munich company. “Both the VIP sale and the influencer posts are extremely helpful for us. This is Influencer Marketing 3.0. ”

Just as almost the entire German economy has been standing still for weeks in the corona crisis, so is the Bundesliga. No games, hardly any training: the professionals have enough space to shop at Kolberg. He has registered significantly more interest since the stars have to stay at home because of Corona, says Kolberg. A player from the 2014 World Cup team has also registered with him. But he doesn’t want to give the name.

Will one of the stars choose a McLaren sports car during the game-free period? Kohlberg also has the British luxury automobiles on offer at a favorable leasing rate of less than one percent of the new price per month.

More: Luxury corporations expect a big drop in sales. The epidemic could put many companies in dire straits.

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Ebay brings Walmart manager Jamie Iannone as CEO

Ebay

Ebay brings a manager from the food industry to the top of the board.

(Photo: AP)

San Jose The online trading platform Ebay found a new boss. On April 27, Jamie Iannone will take over as CEO, Ebay said on Monday in San Jose. Iannone became the largest US retailer Walmart where he last took care of the online business. He is also said to receive a board position on Ebay.

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Opportunities for traders in the corona crisis

Munich Long lines in the discounters, crowds in front of the drugstores – and yawning emptiness in all other shops in this country. The corona pandemic is a disaster for many retailers in this country. The trade association HDE is already raising the alarm that its consumption barometer has dropped to its lowest level since the start of the surveys in October 2016, the industry association announced shortly before Easter.

But that’s not all: the outlook is bleak. Even in the coming months, a significant decline in purchases can be expected, the crisis has reached consumers: “Many companies have closed or are stopping production, more and more employees are already on short-time work or will be in the coming weeks, the number of unemployed is increasing. “

However, there is no reason for traders to resign. There are opportunities to do business even in times of crisis. Here are seven approaches:

1. Daily contact with customers

The 150 branches are closed, but the bookstore chain Hugendubel does not want to lose contact with customers. And so the Munich-based family business sends emails with reading tips to its customers several times a week. Consumers can order the titles in the online shop. But that’s not all: The Munich company with its 1700 employees entertains the buyers: “We approached many authors to organize their readings live from Instagram from home,” says owner Nina Hugendubel. The readings are actually there to liven up the branches. Now they are used more to initiate business in the internet store.

“A newsletter is an enormously effective tool for establishing a personal relationship with customers and keeping them long-term,” says Christian Rechmann, managing director of the Munich agency For Sale. These days, newsletters could contain essential information for customers. For example, that DIY stores that individual federal states had to close to the public are still open to professionals. This would preserve at least part of the business.

2. Coupons for better times

For Martin Kerner from the outdoor store base camp, vouchers are a blessing. The Karlsruhe merchant asked his 24,000 regular customers online to support him in the crisis. Customers also do this with orders placed online and by buying vouchers. “Doesn’t save normal sales, but is more than a drop in the bucket,” says the boss of more than 40 employees.

Vouchers are now supposed to flush money into the till to get through the tough weeks of exit restrictions. Clever dealers would promise their customers a “small thank-you discount” in the shop with the vouchers, agency boss Rechmann recommends. “This allows customers to show solidarity with their favorite shops and also be happy that they shot a bargain right away.”

Hugendubel also offers vouchers for Easter that can be sent to loved ones by email. And if you still needed a game for the holidays: In the week before Good Friday there was the starter pack of the modern Gravitrax marble run from Ravensburger with a 40 percent discount.

In addition to the dealers, the restaurateurs are also hard hit. There is also a solution for them: The “Paynoweatlater” initiative enables vouchers for restaurants, bars and cafés to be purchased online all over the country.

3. Local initiatives

In many cities, retailers have come together to still sell their goods. Kauflokal.com, for example, emerged from a Munich initiative by city center retailers who wanted to give local manufacturers a shop window. The association is now trying to act as an Internet portal to draw customers ‘attention to retailers’ online shops.

“Einzelheld” is similar, an initiative by two software companies from Stuttgart who want to offer regional retailers a platform on the net to offer their goods outside of their business. There are also delivery services in numerous other cities organized by local authorities or groups of dealers.

4. Virtual advice

Check it out, try it on, pack it up: that’s normally how it works in the Schöffel Lowa stores. The two Bavarian outdoor brands have invested in joint stores across the country in order to get closer to customers. Of course, that doesn’t work at the moment. That is why consumers are now being advised by telephone. If you order, the nearest shop will send you the new hiking boots or rain jacket. And not only that: from a purchase of 100 euros, there is a 15 euro discount.
Accessible via all channels, but not face to face: that is Tobias Schonebeck’s motto. The boss of the traditional Schäffer department store in Osnabrück is there for customers by phone, has his people answer e-mails and of course accepts orders in the web shop.

With outstanding success: In the days before Easter, sales had almost reached the normal level. That is certainly also due to the fact that Schonebeck delivers the goods in the region every day. Other retailers also offer online chats with consumers, giving them a feeling of being close to the people.

5. Awaken longing

No travel, no trips, no change: people in Europe have to stay at home. Many retailers and manufacturers have therefore started to arouse people’s longing for their products with beautiful pictures – or with useful tips. This can be done via Instagram, where products can also be sold directly. Or about films on the Internet.

Alpine brand Salewa, for example, is showing a streak of two-time bouldering world champion Anna Stöhr on YouTube from next week. Like Salewa, the Bavarian Bergzeit outdoor shop is part of the South Tyrolean family company Oberalp. Bergzeit explains online how climbers can train at home and offers yoga exercises for mountain athletes.

“Service providers in particular, but not just such providers, can often also help customers digitally with their offers,” says agency boss Rechmann. “Be it the online yoga class, digital learning or an original recipe for cooking and cooking. They share their knowledge and stay in touch with customers. “

6. Sell online – even without your own internet shop

If you still have to do without your own internet store, you will hardly be able to build it during the crisis. But there are alternatives for traders. The start-up Sportmarken24, for example, enables stationary sports retailers to offer their goods on the large internet marketplaces. The small company collects a fee for this, but saves the merchants from investing in their own online shop.

The online marketplace Ebay offers special advice for stationary retailers these days, waives sales commissions in the next few weeks and wants to enable merchants to enter the Internet business. The Internet fashion retailer Zalando also tries to attract shopkeepers to their own platform. “Connected Retail” is the name of the program that is intended to make it as easy as possible for merchants to use Zalando as a digital store.

Special conditions apply until the end of May: “We completely waive our commission and pay the sales to partners on a weekly basis,” says Zalando manager Carsten Keller. Shops could easily connect their inventory. Zalando takes care of the online content, payment processing, customer care and supports the partners with a personal contact.

Some brands have closely integrated their retailers into online sales. For example, consumers can shop directly from the bike bag manufacturer Ortlieb in their web shop. The Franconian producer strikes a local dealer. It is the same with the fashion retailer Funky Staff: “All end-user orders always go directly to our retailers,” says CEO Uwe Bernecker.

7. Smart advertising

In times of crisis, many companies stop advertising to save. If you advertise smartly, you can stand out. An example of this is Schöffel. The sports brand has quickly converted its advertising slogan “I’m out” into “I stay in”.

Or the Intersport dealer association, which uses “Buy Online = Buy Local” to reach consumers on social media and thus establish a relationship with local shop owners. This could pay off, says advertising expert Rechmann: “Advertising that deals with the current Corona topic is even perceived extremely positively.”

More: How sports brands try to save their dealers.

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