Among all the announcements revealed by Apple over the past few days during the annual developer conference (WWDC 2020), there is a prominent announcement related to the operating system (iOS 14) that will find a great welcome from users, a feature to control who tracks you online.
The company has provided users with two options to choose from, one of which is explicit refusal and banning any application that it tries to track online with the aim of collecting its personal data to target it with ads, which would constitute a major blow to advertising companies, such as: Facebook and Google.
Below we will know what feature will be a severe blow to Facebook and Google in Apple’s new iOS 14 system:
Apple has announced that in order to track you online in order to send targeted ads to you, you must request applications that track you, such as: Facebook and Google, express permission to do so on the iPhone.
This feature was provided by Apple to iPhone users already in the current version of the operating system (iOS 13) iOS 13, as it allowed users to better control the applications that collect your data for the purpose of targeting you with ads, but to activate the feature requires going through many steps in the application Settings in iPhone.
But when the final version of the operating system (iOS 14) is launched during the coming fall in this year 2020, the ways to activate the feature will change dramatically, as the user will be able to know how each application in his phone tracks it and the amount of data it collects.
The user will know when the applications try to track him through the different services that he uses, because he will receive a direct notification on his phone screen saying: “There is an application that wants to obtain permission to track you through applications and websites owned by other companies, and your data will be used to provide ads specific to you.”
The user will have the option of reject or accept, as he can choose (Allow Tracking), or choose (Ask App Not To Track).
Of course, this feature will be highly welcomed by users, but at the same time it will be a nightmare for applications that make their money by selling targeted ads, such as: Facebook, Google, Twitter and other applications, where many users are expected to choose an option ( Ask the app not to track).
How will Apple make money with this feature?
Someone might say, users might also block Apple’s apps on their iPhone, well, in general Apple seems not interested in this type of business model, where we find that the company is particularly focused on making money from selling software and services, not user data, This is what we find in the big slogan that I announced last year: (What happens on iPhone remains in your iPhone).
Where the company has made it clear that it does not need your data to achieve its profits, and you know that there are other companies that care about your data more than them, so we always find it focuses heavily on the privacy and security features in each new version of its operating systems.
But these companies did not give in with Apple promoting itself as a privacy protector for users, especially Google, which has begun to show users that it also cares about privacy, by including new privacy features in the next (Android 11) operating system, and at the same time and with Apple holding its annual developer conference Google has announced several tools to help users better control and delete their data.
Finally, we find that providing Apple with more controls and privacy in their operating systems is great for its users, but it certainly won’t stop companies like Google or Facebook from tracking you more broadly.
As Apple is not the only way to prevent apps from collecting your data, but nonetheless, this major change in privacy features in the upcoming iOS 14 operating system can hold back advertising companies even a little bit from collecting your data to profit from it.