As you already know Ford and Volkswagen will launch the new generations of Ranger and Amarok in 2022. Both trucks are in development and will be produced together to continue battling in the mid-size pick-up segment.
Known as Cyclone project, the idea was to produce both models in Argentina in the Buenos Aires town of General Pacheco and take advantage of the proximity of the plants of the American and German firm, but after different negotiations, the joint plan did not prosper in our region and Volkswagen will build the new Amarok exclusively in South Africa.
In return, everything would indicate that in our country, the oval will continue Ranger’s operations for years to come as it has been doing for decades. In tune with this situation, now the news comes from Australia, where Andrew Birkic, president of Ford in the oceanic country, assured that the North American truck will have an “advantage” over the Amarok.
Before the new position, the manager was the head of marketing for models like Ranger and Everest, the SUV brother of the midsize pick-up. Birkic was in the planning of the oval product, either to observe the future countries where it will arrive, as well as the development of the new model itself.
“That is what I have done for the last 20 months every day of my life”, revealed to Carsales in an exclusive interview. Keep in mind that one of the The most important elements shared by both pick-ups will be the new Ranger platform.
In this way, the Australian manager ensures that Ford has an advantage over the Volkswagen model in that it has the “lead vehicle.”
“We have a luxury, we have an advantage, we have an advantage over them (Volkswagen)”Birkic said. “We have a very strong history and a very strong global game with Ranger. So I think for us it is how we continue to improve and raise the bar, while for them I think it is a different play, “continued the president of the oval in the oceanic country.
After confirming that Volkswagen has been successful in Australia with Amarok, Birkic revealed that the new pick-up of the German firm will have its own elements. “I think Amarok has a different positioning and I have no idea how they will position it. They will bring a different dynamic.”said the manager.
With this panorama abroad, we will have to be attentive to see what measures will be taken in Argentina since both are very popular models in the region. For the moment, on the assembly line Volkswagen has its star truck added to the recent Taos, which will be released on October 13. On the other hand, since the start of the Focus, Ford only produces the current generation Ranger.