Small Town, Big Screen: How Kentucky’s Franklin is Riding the Filming Boom
Franklin, Kentucky, a town of roughly 8,500, is about to get a Hollywood makeover. The upcoming filming of “House of Holloway,” a suspenseful thriller, marks a significant moment – the first time a full-fledged Hollywood production has chosen Simpson County as its primary location. But Franklin’s story isn’t unique. Across the US, smaller communities are increasingly vying for the economic and cultural benefits that film and television production can bring.
The Rise of “Runaway Production” and its Reversal
For decades, states like California and New York lost film production to locations offering significant tax incentives. This “runaway production” saw films and TV shows flocking to places like Louisiana, Georgia, and North Carolina. However, a recent trend shows a potential shift. While incentives remain crucial, factors like diverse landscapes, local infrastructure, and a desire for authentic settings are becoming increasingly important. Franklin’s selection is a prime example.
Georgia, for instance, saw a massive influx of production due to its generous tax credit (currently offering up to 30% on qualified production expenses). In fiscal year 2022, the film and television industry generated an economic impact of $4.4 billion in Georgia, according to the Georgia Department of Economic Development. But other states are now leveling the playing field, and smaller towns are actively courting filmmakers.
Beyond the Blockbuster: The Economic Ripple Effect
The economic impact extends far beyond the film crew’s hotel stays and restaurant visits, as Amy Ellis, Executive Director of the Simpson County Tourism Commission, highlighted. “House of Holloway” is employing local makeup artists, providing work for community members, and injecting capital into the local economy. This is a common pattern. A 2023 study by the Association of Film Commissioners International (AFCI) found that for every $1 million spent on film production, approximately $400,000 to $700,000 remains in the local economy.
This impact isn’t limited to direct spending. Increased visibility can boost tourism long after filming wraps. Locations featured in popular films and TV shows often experience a surge in visitors eager to experience the settings firsthand. Think of the impact of “The Lord of the Rings” on New Zealand’s tourism industry, or more recently, the effect of “Yellowstone” on Montana.
The Role of Film Commissions and Location Scouting
Franklin’s success is directly linked to its participation in the West Kentucky Film Commission. These commissions act as liaisons between filmmakers and local communities, providing resources, permits, and logistical support. They also actively market their regions to production companies.
Location scouting is becoming increasingly sophisticated. Scouts are utilizing online databases, drone footage, and social media to identify unique and visually appealing locations. Websites like Film Kentucky and AFCI are becoming essential tools for filmmakers seeking alternatives to traditional filming hubs.
Did you know? Many productions now prioritize locations that offer a “sense of place” – authentic environments that can’t be easily replicated on a soundstage.
Future Trends: Virtual Production and Decentralization
While on-location filming will remain vital, emerging technologies like virtual production are changing the landscape. Virtual production utilizes LED walls and real-time rendering to create realistic environments, reducing the need for extensive location shoots. However, even with virtual production, the demand for real-world locations for establishing shots and specific scenes will persist.
Another key trend is the decentralization of production. Streaming services like Netflix, Amazon Prime Video, and Disney+ are commissioning content at an unprecedented rate, and they are actively seeking diverse locations to cater to a global audience. This creates opportunities for smaller towns and regions to attract projects.
Pro Tip: Local communities looking to attract film production should focus on building relationships with film commissions, streamlining permitting processes, and showcasing their unique assets.
FAQ
Q: What kind of films are most likely to shoot in smaller towns?
A: Independent films, lower-budget thrillers, dramas, and period pieces often seek out smaller towns for their authentic look and affordability.
Q: How can a town become film-friendly?
A: Joining a state film commission, offering incentives, and creating a database of local resources are key steps.
Q: What are the potential downsides of filming in a small town?
A: Increased traffic, temporary disruptions, and the need for local resources to support the production are potential challenges.
Q: Is film tourism a sustainable economic driver?
A: When managed effectively, film tourism can provide a long-term boost to local economies.
Want to learn more about how film production is impacting communities across the US? Explore our other articles on economic development and tourism. Share your thoughts on the filming of “House of Holloway” in the comments below!
