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NHLPA Poll Reveals Top NHL Expansion Destination

by Chief Editor April 18, 2026
written by Chief Editor

The Push for 34 Teams: Where the NHL is Heading

The landscape of professional hockey is on the verge of a significant shift. While the league currently stands at 32 teams, reports indicate the NHL is considering an expansion to 34. This growth isn’t just about adding one or two cities; it’s about strategic placement and financial viability.

The Push for 34 Teams: Where the NHL is Heading
Quebec Houston City

Commissioner Gary Bettman has a long history of expanding the league’s footprint, particularly across the United States’ Sun Belt. As the league looks toward the future, the focus has shifted to where the players actually wish to play and where the market can support a multi-billion dollar entry fee.

According to industry insiders, potential owners are reportedly willing to pay between $2 billion and $3 billion to bring a franchise to their city, signaling a massive increase in the perceived value of the NHL brand.

Did you grasp? The Quebec Nordiques were a staple of the league from 1979-80 until the finish of the 1994-95 season, before relocating to Colorado.

Player Preferences: Houston and Quebec City Lead the Way

While the league office makes the final call, the NHLPA provides critical insight through its annual player polls. The most recent data shows a clear preference among the athletes regarding where the next teams should be placed.

Houston has emerged as the runaway favorite, capturing 34.3 percent of the votes. The city’s growth and sports culture make it a primary target for those looking to expand the game’s reach in Texas.

Quebec City follows as the second choice, with 16.9 percent of responding players favoring a return to the region. This suggests a strong desire among players to revive hockey in a market with a deep historical connection to the sport.

The Atlanta Question and Other Contenders

Atlanta remains a point of discussion, though it ranks third in the player poll. The city has a complicated history with the NHL, having previously hosted the Flames (who moved to Calgary) and the Thrashers (who became the Winnipeg Jets).

View this post on Instagram about City, Texas
From Instagram — related to City, Texas

Beyond the top three, players also expressed interest in Scottsdale, Arizona, and Austin, Texas. These preferences highlight a trend toward diversifying the league’s geographic presence, balancing traditional hockey strongholds with emerging markets.

The Financial and Structural Backbone of Growth

Expansion cannot happen in a vacuum; it requires labor peace and a sustainable structural framework. This is where the recent extension of the collective bargaining agreement (CBA) becomes pivotal.

The NHL and NHLPA have agreed to an extension of their CBA through the 2029-30 season. This agreement ensures at least five more years of labor peace, providing the stability necessary to integrate fresh franchises.

Reports indicate that this new agreement may include significant changes to the game’s structure, such as:

  • Increasing the regular-season schedule to 84 games per team.
  • Truncating exhibition play.
  • Shortening the maximum length of player contracts.
  • The addition of a playoff salary cap.
Pro Tip: Keep an eye on the ratification process of the CBA. While the league and union have reached a memorandum of understanding, final votes on both sides are required to solidify these changes.

Global Ambitions and the “Best-on-Best” Cycle

The NHL’s growth isn’t limited to North American expansion. There is a concerted effort to increase the game’s international profile through a consistent “best-on-best” competition cycle.

Commissioner Bettman, IIHF president Luc Tardif, and NHLPA executive director Marty Walsh have emphasized a positive evolving relationship between their organizations. This collaboration is the driving force behind the NHL’s participation in the Milano Cortina 2026 Olympic Winter Games.

The long-term strategy involves a two-year cycle of elite competition to keep the sport thriving globally. Following the 2026 Olympics, the league and players’ association are planning for the World Cup of Hockey in 2028, followed by a return to the Olympics in 2030.

Frequently Asked Questions

Which city do NHL players most want for expansion?
According to the NHLPA player poll, Houston is the top choice, receiving 34.3 percent of the votes.

NHLPA poll sees Crosby as top future NHL coach

How much would a new NHL expansion team cost?
Insiders report that potential owners are indicating a willingness to pay between $2 billion and $3 billion.

When does the current NHL CBA expire?
The NHL and NHLPA have extended their collective bargaining agreement through the 2029-30 season.

What is the “best-on-best” cycle?
It is a planned two-year cycle of elite international hockey, featuring the World Cup of Hockey in 2028 and the Olympics in 2030.

Join the Conversation

Do you think Houston or Quebec City is the better fit for the NHL? Should the league expand to 34 teams, or is 32 the sweet spot?

Let us know your thoughts in the comments below or subscribe to our newsletter for the latest NHL updates!

April 18, 2026 0 comments
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Sport

NHL Media Rights: ESPN & TNT Renewal Talks Begin

by Chief Editor February 11, 2026
written by Chief Editor

The NFL’s Media Rights Power Play: How It’s Reshaping the Sports Broadcasting Landscape

The impending renegotiation of the NFL’s media rights is sending ripples throughout the sports world, prompting other leagues to proactively seek extensions before the financial landscape shifts dramatically. With the NFL poised to demand a significantly larger share of broadcaster revenue, leagues like the PGA Tour and NHL are attempting to secure their futures now.

NFL’s Looming Impact on Media Rights

The NFL currently generates around $10 billion annually from its broadcast agreements. Experts anticipate a substantial increase in the next round of negotiations, with some speculating that NBC’s Sunday Night Football package could jump from $2 billion to $4 billion per year. This potential surge in revenue for the NFL leaves less financial flexibility for other sports properties.

This isn’t simply about more money for the NFL; it’s about a potential squeeze on everyone else. Broadcasters, facing escalating costs for the NFL, will have less to spend on other live sports rights, potentially altering the entire ecosystem.

PGA Tour and NHL’s Preemptive Strikes

Recognizing this threat, PGA Tour CEO Brian Rolapp has reportedly initiated discussions with broadcasters about extending their current agreements, which expire in 2030. Similarly, NHL Commissioner Gary Bettman is exploring early renewals with ESPN and TNT Sports, aiming to lock in deals before the NFL’s negotiations conclude.

However, networks are hesitant to commit to long-term deals until the NFL’s demands are known. The NFL’s viewership and revenue generation are unmatched, making it a borderline existential property for major broadcasters. Networks are understandably cautious about allocating significant funds before understanding the full financial impact of the NFL’s new agreements.

The Rise of Alternative Broadcasters

This situation could create opportunities for networks like TNT Sports, which saved over $2 billion annually by not renewing its NBA rights deal. With available capital, TNT could grow a more aggressive player in the sports rights market, capitalizing on the financial constraints faced by networks heavily invested in the NFL.

The dynamic highlights a potential shift in power. Networks that aren’t competing for NFL rights may be able to secure deals with other leagues at more favorable terms, although those heavily reliant on the NFL may be forced to make difficult choices.

What Which means for Fans

The renegotiation of these media rights will likely impact how and where fans consume sports. Increased costs for broadcasters could lead to higher subscription fees or more advertising. It could also result in certain sports becoming less accessible, potentially shifting to streaming platforms or networks with smaller reach.

The leagues attempting to secure early deals are aiming to avoid this scenario, seeking long-term stability and continued exposure for their events.

FAQ

Q: Why is the NFL’s media rights deal so important?
A: The NFL generates massive viewership and revenue, making it a crucial property for broadcasters and a significant driver of advertising and retransmission fees.

Q: What are the PGA Tour and NHL hoping to achieve with early renewals?
A: They aim to secure favorable deals before the NFL’s increased demands limit the financial resources available for other sports properties.

Q: Could this lead to higher costs for sports fans?
A: Potentially. Broadcasters facing increased costs may pass those on to consumers through higher subscription fees or increased advertising.

Q: What role could TNT Sports play in this changing landscape?
A: TNT Sports has available capital and could become a more aggressive bidder for sports rights as other networks prioritize the NFL.

Did you know? The NFL’s Thursday Night Football package moved exclusively to Amazon Prime Video in 2022, signaling a growing trend of sports content migrating to streaming platforms.

Pro Tip: Keep an eye on announcements from the major networks and streaming services in the coming months for clues about the direction of sports media rights.

What are your thoughts on the future of sports broadcasting? Share your predictions in the comments below!

February 11, 2026 0 comments
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News

Dates and Cities Revealed

by Chief Editor August 7, 2025
written by Chief Editor

NHL Expansion: Atlanta, Houston, and the Future of Hockey

Image Credit: NHL.com

The Next Phase of NHL Growth: 34 Teams by 2030?

The National Hockey League is constantly evolving, and expansion is a recurring topic among fans and analysts alike. Recent comments from well-known Canadian journalist John Shannon suggest a significant expansion is on the horizon, potentially bringing the league to 34 teams within the next five years.

This expansion wouldn’t just be about adding teams; it’s about strategic growth, tapping into new markets, and increasing revenue. Let’s delve into the potential locations and the underlying strategies.

Atlanta: Primed for a Third Chance?

According to Shannon, Atlanta is the frontrunner to become the NHL’s 33rd team, possibly joining the league as early as 2028. This wouldn’t be Atlanta’s first foray into professional hockey. The city previously hosted the Flames (now the Calgary Flames) and the Thrashers (relocated to Winnipeg).

What makes this time different? Atlanta has experienced significant population growth, making it a more attractive market for the NHL. The league seems willing to give Atlanta another shot, betting that the third time’s the charm.

Did you know? The Atlanta metropolitan area has consistently ranked among the fastest-growing regions in the United States, boasting a diverse and expanding economy.

Houston or Phoenix: The Battle for Team 34

The 34th team could land in either Houston or Phoenix by 2030, according to Shannon. However, each city faces its own set of challenges. For Phoenix, the key is securing a new arena. The current situation with the Coyotes has highlighted the importance of modern facilities for a franchise’s long-term viability.

Houston, on the other hand, represents a massive untapped market. As the fourth-largest city in the U.S., it offers a substantial fan base and significant revenue potential for the NHL. The challenge for Houston will be demonstrating sufficient interest in hockey to sway the league’s decision.

Bettman’s Legacy: Expanding Southward

NHL Commissioner Gary Bettman has long been a proponent of expanding hockey’s reach in the southern United States. This strategy is not just about geography; it’s about growing the league’s revenue streams and increasing its national visibility.

By targeting markets like Atlanta, Houston, and Phoenix, the NHL aims to establish a stronger presence in regions where hockey traditionally hasn’t been as popular. This strategic move could attract new fans, increase television ratings, and boost merchandise sales.

Québec City: Still on the Sidelines?

While expansion talks often include mentions of returning hockey to Québec City, it appears the NHL’s focus remains primarily on the U.S. market. Despite a passionate fan base and a state-of-the-art arena, the Nordiques’ return doesn’t seem to be a priority for the league at this time.

The NHL’s hesitance to expand into Canada may stem from concerns about market size and potential revenue generation compared to the larger U.S. markets. However, the fervent support for hockey in Québec City suggests that the possibility of a future team shouldn’t be entirely dismissed.

Pro Tip: Keep an eye on local news and arena development plans in Houston and Phoenix. Positive progress in these areas could significantly increase their chances of landing an NHL team.

FAQ: NHL Expansion Edition

  • Q: When could the NHL expand?
    A: Potentially by 2028 with Atlanta, and possibly Houston or Phoenix by 2030.
  • Q: Why is Atlanta being considered again?
    A: Significant population growth and renewed interest in hockey make Atlanta a more viable market.
  • Q: What are the challenges for Houston and Phoenix?
    A: Phoenix needs a new arena, while Houston needs to demonstrate sufficient hockey interest.
  • Q: Will the Nordiques ever return to Québec City?
    A: While not currently a priority, the strong fan base keeps the possibility alive.

What do you think about the potential NHL expansion? Which city do you think deserves a team the most? Share your thoughts in the comments below!

Explore more articles about the NHL and hockey’s future here.

August 7, 2025 0 comments
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Entertainment

With NHL Deal Locked In, Rogers Eyes New Streaming Sublicense

by Chief Editor April 3, 2025
written by Chief Editor

The Future of NHL Broadcasting in Canada

The NHL recently inked a monumental 12-year, $7.7 billion extension with Rogers, entrenching their status as the national broadcaster of hockey’s epic saga in Canada. This deal cements a seamless broadcast experience across TV, digital, and streaming platforms, but it also hints at future trends that deserve a spotlight.

Partnership with Amazon Prime Video: A Model for the Future?

Rogers’ collaboration with Amazon Prime Video, which continues to stream Monday night NHL games in Canada, might set a precedent for future sublicensing agreements. Tony Staffieri, Rogers’ president and CEO, mentioned a “strong possibility” of extending similar deals, reflecting an ongoing strategy to adapt to evolving viewer habits.

A Franchise Dominating Canadian Airwaves

The NHL’s captivating appeal is undisputed, with over half the top 100 most-watched programs every year in Canada featuring hockey. This dominance continues into playoffs, where it ranks as the top-rated nightly program. Gary Bettman, the NHL Commissioner, likened its stature to the NFL’s influence in the U.S. — an undisputed heavyweight in sports broadcasting.

Rogers’ Strategy: A Focus on Viewership Growth

Colette Watson, Rogers Sports and Media president, emphasized a calculated strategy hinged on growing viewership. Despite the hefty price tag of the new deal, increased viewership by 50% over the last decade has set a robust revenue trajectory, intertwined with advertising, subscriptions, and sublicensing fees.

The Fate of Hockey Night in Canada

Dubbed the longest-running TV program in Canada, Hockey Night in Canada broadcasts on CBC and is integral to national broadcast history. Rogers and the CBC are actively exploring continued collaboration, ensuring this sports staple remains accessible to Canadians. As Bettman stated, these discussions will play a crucial role in the show’s future trajectory.

Navigating International Economic Tensions

Beyond sports, the bilateral relationship between the U.S. and Canada faces economic uncertainties. Sporting deals like this could be affected by ever-evolving tariffs, but optimism prevails. Both Rogers and Bettman displayed confidence that these challenges could be surmounted to keep hockey’s spirit alive in Canadian culture.

FAQs

What does the new NHL deal mean for Canadian viewers?

The extension ensures that hockey, a cornerstone of Canadian sports culture, will continue to be widely available and promoted across multiple platforms.

How does sublicensing work in sports broadcasting?

Sublicensing allows broadcasters to rent out rights to other platforms, reaching wider audiences while maximizing content exposure.

Will Hockey Night in Canada be affected by the changes?

Discussions are ongoing between Rogers and CBC to find a sustainable partnership, aiming to preserve the show’s legacy.

Did you know? The NHL’s reach in Canada is akin to the NFL’s in the U.S., underlining its significant cultural and economic impact.

Pro tip: Stay Informed and Engaged

For hockey fans looking to maximize their experience, consider signing up for email notifications on platforms like Amazon Prime Video. Keep abreast of sublicensed content changes to never miss a game!

Call to Action

Have thoughts on hockey broadcasting changes or how they impact your viewing experiences? Join the conversation in our comments section below and subscribe to our newsletter for the latest updates on Canadian sports media trends!

April 3, 2025 0 comments
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