The British Embassy in Moscow raises the LGBT flag :: Company :: RBC

Photo: ukinrussia / VK

The British Embassy in Moscow posted a rainbow LGBT flag in honor of the 50th anniversary since the first gay pride parade in new York in 1970. This Embassy reported in Telegram.

“Today at the Embassy we raise the LGBT flag in support of LGBT community, their rights and freedoms. <...> We absolutely do not accept any form of discrimination on any grounds, including sexual orientation and gender identity”, — stated in the message.

Foreign Ministry reacted to the photo with the LGBT flag at the U.S. Embassy song El Bimbo

Photo: usembru / Instagram

Previously, the LGBT flag posted to the American Embassy in Moscow. In response, the Russian foreign Minister left under the post of the Embassy in Facebook a link to the video with the song El Bimbo. This track is known as the song that played in the movie “Police Academy” when entering characters in a gay bar “the Blue oyster”. The foreign Ministry explained in the comments that he did it to support US “in a joyful and cheerful mood” in difficult times for America time.


Italian scientists: we demand a gender balance

Democracy, civilization and merit must become a priority.
We would like to bring to the attention of the institutions and public opinion the lack of women in the technical commissions appointed by the government to support the management of the Covid-19 pandemic.
That both genders are present in the bodies that make important scientific, health, social and economic decisions of the entire population is a matter of democracy and civilization. But we believe it is even more important to highlight how the scarce female presence on these commissions indicates, in a more serious way, a lack of attention to merit and skills.
It is in fact evident that the Italian society is rich in top-level female skills in all fields, not least the medical-scientific one. In our country, women represent 56% of the doctors registered in the register and are almost double the number of men among doctors under the age of 40. 77% of nurses are women. So the majority of the professionals who took charge of this pandemic are women and whom we rightly call heroes every day.
In addition, numerous Italian women are at the top of international biomedical research. Many of the heads of state in the countries that have responded best to the pandemic are women. Considering our contribution is important to include the full spectrum of skills and experiences that our medical-scientific community possesses.
When making a selection of skills and qualities the choice should be based on merit. We are sure that even more attention in the application of this last criterion would certainly have led to the selection of an adequate number of women within the various commissions, which would certainly have benefited from the management of the Covid-19 Emergency.
From now on, we demand that a gender balance in the representative bodies and in the technical and scientific commissions be a top priority.

Manuela Baccarini, Professor of Cell Signaling – Max Perutz Laboratories, University of Vienna –

Paola Ricciardi-Castagnoli, Scientific Director of Toscana Life Science Foundation, Siena, Italy.

Emanuela Taioli MD PhD; Professor, Population Health Science and Policy, and Thoracic Surgery; Director, Institute for Translational Epidemiology; Associate Director for Population Science, Tisch Cancer Institute. New York, NY 10029.

Susanna Esposito, Full Professor of Pediatrics, Director of Pediatric Clinic, University of Parma, Parma, Italy.

Valeria Poli, Ph.D .; Professor, Molecular Biology, President, SIBBM, Department of Molecular Biotechnology and Health Sciences, Molecular Biotechnology Center, University of Turin, Via Nizza 52, 10126 Turin, Italy.,

Paola Romagnani, MD, PhD, Professor and Chair of Nephrology, University of Florence, Head of Nephrology and Dialysis Unit, Meyer Children’s Hospital, Florence, Italy vp-247- romagnani-group.html

Linda Vignozzi MD, PhD, Professor of Endocrinology, University of Florence, Head of Andrology, women’s ’Endocrinology, Gender Incongruence, Florence, Italy.

Cristina A. Colombo, MD, Professor of Psychiatry, University Vita-Salute San Raffaele, Head of Mood Disorders Unit, San Raffaele Hospital, Milan, Italy

Francesca Demichelis, PhD, Professor of Molecular Biology, University of Trento, Head of Computational and Functional Oncology Laboratory, Trento, Italy.

Anna Linda Zignego, MD, PhD, Professor of Internal Medicine, Head of Interdepartmental Center MASVE, Department of Clinical and Experimental Medicine, University of Florence, Florence, Italy.

Luigina Romani, MD, PhD, Professor and Chair of Pathology, School of Medicine, University of Perugia, Perugia Italy.

Maria Grazia Daidone, PhD, Head of the Department of Applied Research and Technological Development, Fondazione IRCCS Istituto Nazionale dei Tumori, Milan, Italy.

Michela Matteoli, PhD, Professor of Pharmacology, Humanitas University, Rozzano, Milan. Director of the CNR Institute of Neuroscience,

Sara Gandini, PhD, Professor of medical statistics, University of Milan, Director, Department of Experimental Oncology, European Institute of Oncology IRCCS ,, Milan

Lucia Altucci, MD, PhD, Full Professor of General Pathology and Rector’s Delegate for Research at the University of Campania Luigi Vanvitelli, Naples, Italy; President of the CNGR (National Committee of Research Guarantors),

Daniela Perani, MD Full Professor Vita-Salute San Raffaele University, Nuclear Medicine Unit San Raffaele Hospital, Division of Neuroscience San Raffaele Scientific Institute Milan, Italy

Katia Scotlandi, PhD, Director of Experimental Oncology Laboratory, IRCCS Rizzoli Orthopedic Institute, Bologna; Adjunct Professor Molecular Biology University of Bologna, Italy.

Alessandra Carattoli, PhD, Full Professor of Microbiology, Department of Molecular Medicine, Sapienza University of Rome, Rome, Italy,

Lucia Morbidelli, PhD, Associate professor of pharmacology, Department of Life Sciences, University of Siena, Siena, Italy,

Michaela Luconi, PhD, Full Professor of Applied Medicine, Division of Endocrinology, Dept. Experimental and Clinical Biomedical Sciences, University of Florence, Italy-

Marisa Brini, PhD, Associate Professor in Biochemistry, Department of Biology, University of Padua, Italy.

Nicole Soranzo, PhD, Senior Group Leader, Wellcome Sanger Institute, and Professor of Human Genetics, University of Cambridge Clinical School, UK.

Prof. Daniela Massi, Professor of Pathology, University of Florence and Director, Histopathology and Molecular Diagnostics, Careggi University Hospital, Florence

Prof. Daniela Monti, Associate Professor of General Pathology, Department of Experimental and Clinical Biomedical Sciences, University of Florence, Italy,

Eva Negri, Epidemiologist, Department of Biomedical and Clinical Sciences, University of Milan.

Prof. Maria Pia Sormani, Professor of Medical Statistics, University of Genoa, Italy.

Annunziata Gloghini, PhD, Senior Staff Scientist, Responsible of the “bright field in situ hybridization lab., Department of Pathology and Laboratory Medicine, IRCCS Foundation, National Cancer Institute of Milan.

Monica DiLuca, PhD, Professor of Pharmacology, University of Milan

Maria Concetta Morrone, Professor of Physiology, University of Pisa, Member of Accademia Nazionale dei Lincei.

Prof Francesca Mallamaci FERA, Chief of Nephrology, Dialysis and Transplantation Unit Hospital “Bianchi-Melacrino-Morelli” & CNR-IFC, Institute of Clinical Physiology, Research Unit of Clinical Epidemiology and Physiopathology of Renal Diseases and Hypertension of Reggio Calabria, Italy.

Barbara Bottazzi, PhD, Head Laboratory of Immunopharmacology, Humanitas Research Hospital, Rozzano (Milan).

Benedetta Nacmias, PhD, Associate Professor of Neurology, Department of Neuroscience, Psychology, Drug Research and Child Health, University of Florence, Laboratory of Neurogenetics, Careggi University Hospital. (Florence), Italy.

Francesca Fallarino, Ph.D. Associate Professor of Pharmacology, University of Perugia.

Cristina Mussini Full Professor of Infectious Diseases University of Modena and Reggio Emilia, Director of the Clinic of Infectious Diseases, Policlinico di Modena.

Anita De Rossi, Full Professor of Pathology, University of Padua

Adriana Maggi, Professor of Pharmacology, Rector of Knowledge Enhancement and Director of the Center of Excellence on Neurodegenerative Diseases of the University of Milan

Maria Rescigno, PhD, Full Professor of General Pathology, Vice-rector and delegate for research, Humanitas University.

Isabella Dalle Donne, Associate Professor of Comparative Anatomy and Cytology, Department of Biosciences, University of Milan.

Giulia Casorati, PhD. Head of Experimental Immunology Unit, Division of Immunology, Transplantation and Infectious Diseases. San Raffaele Hospital, Milan.

Rossella Marcucci, MD, PhD, Associate Professor Cardiovascular Disease,; Head Aterothrombotic Center, Careggi hospital, Florence; University of Florence

Cecilia Garlanda, Associate Professor of Clinical Pathology, Humanitas University, Head of Laboratory of Experimental Immunopathology, Humanitas Research Hospital,

Diana Boraschi, PhD, Institute of Biochemistry and Cell Biology, CNR, Naples; Associate Researcher Zoological Station Anton Dohrn, Naples

Maria Cristina Mingari, PhD, Full Professor of General Pathology, University of Genova; Director of Immunology Unit of IRCCS Policlinico San Martino, Genoa

Fabiola Olivieri, PhD, Full Professor of General Pathology, Department of Clinical and Molecular Sciences, Polytechnic University of Marche, Ancona;

Giamila Fantuzzi, PhD, Professor and Director of Graduate Studies, University of Illinois at Chicago, ILm, USA;

Patrizia Burra, MD, PhD, Full Professor of Gastroenterology, Department of Surgery, Oncology and Gastroenterology, Head of Multivisceral Transplant Unit, Padua University Hospital, Vice-Rector on Research Training Padua University, Italy

Maria Pia Amato, Full Professor of Neurology, Department of Neuroscience, Psychology, Drug Research and Child Health, University of Florence, Florence, Italy

Alba A Brandes Director Medical Oncology Department- AUSL-IRCCS Neurosciences- Bologna, Italy-

Marina Ziche, MD, Full professor of Pharmacology, Dept Medicine, Surgery and Neurosciences, University of Siena;

Ursula Grohmann, PhD, Full Professor of Pharmacology, Department of Experimental Medicine, University of Perugia and Department of Pathology, Albert Einstein College of Medicine, New York, USA;

Federica Agosta, MD, PhD, Assistant Professor of Neurology, Neuroimaging Research Unit, Vita-Salute San Raffaele University, IRCCS San Raffaele Scientific Institute, Milan, Italy;

Manuela Ferracin, PhD, Professor of Pathology, Dept of Experimental, Diagnostic and Specialty Medicine, University of Bologna, Bologna (Italy);

Anna Rubartelli, MD, Former Director of Cell Biology Unit, IRCCS Policlinico San Martino, Genoa;

Maria Lorenza Muiesan, MD, Full Professor of Internal Medicine, Department of Clinical & Experimental Sciences, University of Brescia, Director Internal Medicine Unit, ASST Spedali Civili, Brescia;

Serena Sanna, PhD, Head of Research, Institute of Genetic and Biomedical Research (IRGB), CNR, Cagliari, Italy;

Paola Allavena, MD. Head Cellular Immunology, IRCCS Humanitas Research Hospital, Rozzano (Milan);

Angela Tincani, MD, Former Director of Rheumatology and Clinical Immunology Unit ASST-Spedali Civili di Brescia and University of Brescia;

Raffaella Giavazzi, PhD, Research Coordinator, Mario Negri IRCCS Institute for Pharmacological Research, Milan;

Maria Benedetta Donati, M D, Ph D, Head, Neuromed Biobanking Center, Department of Epidemiology and Prevention, IRCCS Neuromed, Pozzilli (IS),

Amalia Gastaldelli, PhD, Research Director of the Cardiometabolic Risk Unit, Institute of Clinical Physiology, CNR, Pisa, Italy;

Anna Pia Ferraretti, MD PhD, Gynecologist – Italian Society of Reproductive Medicine Studies (S.I.S.Me.R) of Bologna;

Betti Giusti, PhD, President of the Master’s Degree in Medical and Pharmaceutical Biotechnologies, Associate Professor of Clinical Pathology, Department of Experimental and Clinical Medicine, University of Florence, Referent for Advanced Molecular-Genetics Laboratory, Atherothrombotic Diseases Center, Careggi Hospital, Florence,

Maria A. Rocca, Neuroimaging of CNS White Matter Unit, IRCCS San Raffaele Scientific Institute, Milan, Italy;

Daniela M. Cirillo, Head of Emerging Bacterial Pathogens Unit and WHO Collaborating Center ITA-98; IRCCS San Raffaele Scientific Institute, Milan, Italy;

Annamaria Vezzani, Head of Experimental Neurology lab, Department of Neuroscience, Mario Negri IRCCS Institute for Pharmacological Research, Milan, Italy;

Adriana Albini, Head of Vascular Biology and Angiogenesis Laboratory, IRCCS Multimedica,

Ariela Benigni, PhD, Research Coordinator, Mario Negri IRCCS Institute for Pharmacological Research, Bergamo and Ranica; Scientific Secretary IRFMN,

Monica DiLuca, Professor of Pharmacology, University of Milan

Liliana Dell’Osso, Full Professor of Psychiatry, University of Pisa, President, Italian College of Psychiatry Professors, Director, Psychiatric Unit, University Hospital of Pisa

Elvira Grandone, Head of the Hemostasis and Thrombosis Center, I.R.C.C.S. House of Relief of the Suffering, San Giovanni Rotondo (FG),

Flavia Valtorta, Dean of the Faculty of Medicine and Surgery, VitaSalute San Raffaele University, Milan,


That is why men get COVID-19 harder than women – naturopathy & naturopathic specialist portal

COVID-19: Two thirds of all deceased are men

Several studies have already shown that significantly more men than women die from COVID-19 (caused by the SARS-CoV-2 coronavirus). A connection with smoking has been suspected so far, since smoking has a major influence on the respiratory tract and significantly more men smoke than women. A German research team has now discovered another possible influencing factor at the cell level.

Around two thirds of all people who die from COVID-19 disease are men. This was noticed very early on among the first affected people in Wuhan. The reasons for this are not yet sufficiently understood. Researchers at the German Center for Lung Research (DZL) have now discovered a possible reason for this connection, which is independent of lifestyle. The scientists presented the results of their research in the “EMBO Journal“.

Lung cancer research helps with COVID-19 education

A team led by Professor Roland Eils, who normally researches the causes of lung cancer, discovered a possible reason or a possible influencing factor based on cellular findings about the lungs, why significantly more men than women are seriously ill and die of COVID-19. The so-called ACE2 receptor plays a key role here.

The research was supposed to find out why some people who have never smoked develop lung cancer. To this end, the researchers compared lung tissue from non-smokers with and without lung cancer. During the coronavirus pandemic, the researchers recalled this unpublished data. “I was convinced that the data that we collected from patients not infected with coronavirus contained important information for understanding the virus infection,” explains Professor Eils.

Which cells are preferentially affected by SARS-CoV-2?

“We wanted to know exactly which cells are affected by the coronavirus,” adds Professor Christian Conrad from the research team. Through the knowledge that the team around the virologist Professor Dr. Christian Drosten collected about the SARS-CoV-2 coronavirus, it was known that the virus binds to cells via the ACE2 receptor. In addition, the virus needs one or more cofactors to help it penetrate the cells. Eils’s team has now found out which cells are particularly susceptible and why.

60,000 individual cells sequenced

“We examined a total of almost 60,000 cells to determine whether they have switched on the genes for the receptor and any cofactors, so that they can in principle be infected by the coronavirus,” says study author Soeren Lukassen. The analysis revealed that, especially in the bronchi, precursor cells for the receptors to which the coronavirus binds are produced. Most of these progenitor cells develop into cells in the respiratory tract, especially the cells with their cilia that ensure that mucus and bacteria are transported out of the lungs.

Gender and age influence the ACE-2 density

At this point, a possible explanation opens up why more men are more likely to develop fatal and severe COVID-19 courses than women. As a secondary finding of the study, the researchers discovered that men have a higher ACE-2 receptor density than women. It was also shown that the ACE-2 receptor density generally increases with age. “That was just a trend, but it could explain why more men than women are infected,” emphasizes Professor Eils. In addition, this is also a possible influencing factor why children are not so strong and older people are more at risk from the virus.

Final proof is still pending

“However, our case numbers are still far too small for a verifiable statement – we have to repeat this examination in larger patient cohorts,” summarizes Eils. However, the studies show that the virus is very targeted and relies on certain cells in the body to spread and multiply. Now the team around Eils wants to investigate in the next step on COVID-19 sufferers whether it is actually these cells that are mainly infected.

Research shows possible approaches for therapies

“With the knowledge of which cells are attacked, we can now develop targeted therapies,” summarizes Professor Michael Kreuter from the thoracic clinic of the Heidelberg University Hospital. Before that, however, it was necessary to understand why the infection healed quickly in some people and why others developed into acute lung failure.

Another recent study in the Deutsches Ärtzeblatt also shows that severe COVID-19 courses are particularly common for people with previous respiratory diseases and overweight. Read the article for more information: Coronavirus: Overweight people need artificial ventilation more often. (vb)


Graduate editor (FH) Volker Blasek


  • Soeren Lukassen, Robert Lorenz, Roland Eils, and others: SARS ‐ CoV ‐ 2 receptor ACE2 and TMPRSS2 are primarily expressed in bronchial transient secretory cells; in: EMBO Journal, 2020,
  • Berlin Institute of Health: Which cells affect the novel coronavirus (published: April 7th, 2020),

Important NOTE:
This article contains general information only and should not be used for self-diagnosis or treatment. He can not substitute a visit at the doctor.


Professional ‘Mentoring’ to break gender stereotypes | Economy

15 prestigious directives in Spain. 15 university students wanting to eat the world; 15 innovative projects or ideas, and three months to develop them together thanks to the knowledge that the mentors will bring to their young students. So is the shadowing I, boss, a mentoring initiative promoted by the communication agency Trescom With the collaboration of multiple Spanish companies and academic entities, and the objective of promoting and making female empowerment visible in the world of entrepreneurship, still largely dominated by men.

Presented at the beginning of March at the Esade Campus in Madrid, the program has barely suffered setbacks due to the coronavirus pandemic, and mentors and students stay in touch a month later through videoconferences and emails. For Francisco Polo, High Commissioner for Spain Entrepreneurial Nation, “betting on equality is not only a matter of principle, but also of strategy: the data shows that companies led by women are twice as profitable, despite obtaining less than half the financing of men ”. In his opinion, “inequalities such as the gender gap, which affects 50% of the population, must be reduced.”

“The program serves to approach these girls and show them the reality, but also so that they know that it is possible, that it does come,” says Gloria Gubianas, co-founder of the sustainable fashion firm. Hemper and one of the mentors of I, boss. Juanita Bedoya, her mentor, wants to develop a brand of handbags and accessories made with denim cutouts from textile factories, thus reducing the waste of fabrics. But the projects are very varied, ranging from a platform to improve the quality of life for cancer patients (by Carla Montull) to a technology that helps children develop their soft skills (from Nur Younis) and a marketplace for future moms (by Patricia Aranda), to name a few examples.

“I think it is an important initiative for the new generations. We lack references that help to eliminate the mental limit that sometimes, as women, we impose ourselves, and that still put us in certain systems,” says Laura Nevola, CEO of IDP Pharma and another one of the mentors. “Also, working with such enthusiastic youth brings a lot of positive energy.”

A relationship with benefits for all

But what exactly does the mentoring? It is a professional accompaniment in which the transmission of knowledge is facilitated through learning with a mentor or tutor, who advises and guides another person in order to enhance their professional skills and abilities. “Any committed person, who is truly passionate about growing professionally and accelerating their potential, can benefit from such a program. This will help you learn from consolidated experience, connect with a world of new opportunities and access a network of networking ”, reveals Esther Cid, expert in mentoring digital and CEO of Tipscool, a startup of education technology.

Initiatives like Me boss They help young entrepreneurs to acquire the knowledge and skills they need to make their ideas come true. “If I had not participated in several accelerators, where excellent professionals helped us in the process of creating our company, our journey would not have come this far,” confesses Fátima Lucas, CEO and co-founder of Zymvol Biomodeling, and mentor of the program. “This is why we are aware of the importance of contributing our own experiences in the development of talented young people.”

The advice these young women receive helps them shape their project, from establishing a business plan, analyzing its economic viability and studying the potential market to defining its financial, technological and human needs, benefiting from the knowledge that their mentors possess in each respective field, and in many occasions from their network of contacts. “At first I was a bit lost, because despite having entire notebooks full of sketches and ideas, I did not know how to organize them and reflect them in a business model. Thanks to my mentor, in a matter of two weeks I was able to make a business model canvas, mock-ups, start designing the web and do a lot of research, ”says Nur Younis, one of the participating students.

Mentors and students participating in the 'Yo, jefa' program.

Mentors and students participating in the ‘Yo, jefa’ program.

But not only the students or employees who receive this professional support benefit. These programs also present numerous benefits for companies, since they not only keep them updated on current trends in their respective fields, but also “have people who inspire and are extra motivated to grow professionally, aligned with the loyalty strategy of the human capital ”, wields Cid. “The personal brand that the employee creates is generated in the company a positive value on the feeling of belonging and the specific training that each person gets.”

In most of those who engage in mentoring, there are also an underlying feeling of gratitude, of those who benefited in their day from the help of others and decide to use the accumulated experience to do the same with the new generations. “In my years as an entrepreneur, I have always highly valued the figure of the mentors who have guided me; in many ways they have been key both in learning and in different moments of support, recognizes Fátima Mulero, founder of AuTICmo and mentor of I, boss. “I believe that in the world of entrepreneurship there is a chain of favors that is very beautiful and must be maintained,” adds Gubianas. “When someone knocks on your door because they want to start their own company, from scratch, you immediately open it and you are willing to share your experience, because someone, in their day, also opened it for you.”

What does the mentor do and what does the mentor not do?

It is about guiding and helping them to get the talent they have inside, “and that perhaps no one had ever made it known to them before,” explains José Lozano, an expert in e-learning and mentor in the IEBS business school. “It is a continuous job that sometimes requires a face-to-face conversation, others online and, of course, a work plan with objectives. You have to make them see where their strengths are and where they can improve, how to focus their projects … But I don’t solve their problems or do the work for them, “he says. “I just put a mirror in front of them and say, ‘Look at you, that’s you. Maybe you don’t know yourself well, nor do you know the full potential that you have, but you must make the most of it ”.

For mentoring to be effective, therefore, one thing is needed above all: the will to learn and prosper personally and professionally. Like the students who participate in the program We create opportunities in hospitality, of the Mahou San Miguel Foundation. A social initiative developed for just over three years in collaboration with hospitality schools, social entities and the Public Administration, and aimed at young people in a socially disadvantaged situation in Madrid, Burgos and Barcelona. “In 2019, we had 70 professionals working as mentors; people who maintain constant involvement and commitment, and who also collaborate in the additional training that young people receive, offering masterclasses in professional competences and other matters of interest ”, shares Beatriz Herrera, director of the foundation.

For Gubianas, “mentoring It also serves to demystify the vision that we have of entrepreneurs of success… When I was studying, I saw women entrepreneurs as super distant, and I was convinced that this was something I could never achieve. ” But, as she herself is in charge of remembering, “power, you can”, a maxim that they are also in charge of remembering every day from Tipscool, where they have created mentoring and orientation programs for young talent focused on promoting STEAM careers (Science, Technology, Engineering, Arts and Mathematics) among young women.

“We collaborate with companies motivated to attract female talent, and recently launched the campaign I can be, to break with gender stereotypes and that girls and girls discover that they can become what they want, through the eyes of references that we currently have as inspiring mentors: great engineers, mathematics, scientists, researchers and leading technologists of our country ”, Cid wields. And it is that, with initiatives like this, it may soon be possible to break down that “glass ceiling”, those invisible barriers that continue to prevent many women from reaching those leadership positions for which they are undoubtedly trained.

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Women earn 20 percent less than men (

Hans Böckler Foundation: Women earn 20 percent less than men

Photo: dpa / Bernd von Jutrczenka

Dusseldorf. This year the Equal Pay Day falls on March 17th. Until that day, women have to work beyond the old year to get the same salary that men earned in 2019. According to the Hans Böckler Foundation, the wage gap of around 20 percent can only be partly explained by the fact that pay in professions with a high proportion of women is often lower than in traditional male domains such as the technical professions. As the union-related foundation announced on Friday in Düsseldorf, the salary of women often lags behind that of men when both are in the same profession and have the same wealth of experience there.

According to statistics, the gap between branch managers is particularly large (18 percent): Here men with ten years of professional experience earn an average of EUR 3,220 gross per month, while women only earn EUR 2,640. According to the information, the gap for educators is significantly smaller at six percent. Social education workers are seven percent behind social education workers. For other professions widespread in Germany – for example office clerks, lawyers and industrial clerks – the so-called gender pay gap is ten percent or more with the same professional experience.

A major reason for the wage gap of women is the unequal division of unpaid care work at home – for example in childcare. “For this reason, women often switch to part-time work, which in the long term means a significant drop in hourly wages,” explains Karin Schulze Buschoff from the Economic and Social Sciences Institute (WSI) at the Hans Böckler Foundation. Discrimination against women by individual employers also plays a role. “This happens in particular when there are no clear and transparent rules on the structure of remuneration in the company,” says Schulze Buschoff. The Pay Transparency Act should counteract this, but it has so far been used only little in practice and has therefore not shown any noticeable effects so far.

The best way to fair and for all transparent wages are collective agreements, says Malte Lübker, expert for wage and income analysis at WSI. “Collective agreements do not differentiate between men and women.” The WSI researchers are therefore concerned to note that collective bargaining in Germany has recently dropped to 54 percent (2018). In 2000, the share of employees in collective agreements was still 68 percent. epd / nd


Princess armpits and warrior beard (or how razors have sold us a sexist cliché) | Good Life

First it was the blades for big men, those of the shave in a hurry. Then the razors aimed at the female sector entered the market. In pink, of course. Since June 2019, there is a new reef: those of gender neutral. “They are neither for men nor for women, but for all anatomies: be as you are and you shave what you want to shave,” explains Pedro Domingos, general director of Bic Iberia, one of the brands that markets them. The question is: why have they taken so long to appear? How difficult were they to make?

Behind this release, more than technology, there is a commercial strategy: to adapt to a changing market that rejects corseting for gender reasons. “The millennials and, in particular, Generation Z, have overcome traditional stereotypes and opt for products that target them as individuals. A study from Ipsos to Bic reveals that 67% of adults between 18 and 24 years old are interested in personal care without gender “, Sundays continues. Nor do these new consumers want the manufacturer to tell them how and where they have to use each instrument. Until now, gender segregation prevailed. If you were male, your razor’s design was inspired by cars: flat, blue or black and with hard leaves, that the male’s beard is stout as oak. On the other hand, if you were a woman, as it was deduced that you were going to gently shave a princess’s armpits or delicate legs, his thing was a soft shaving device, in pastel tones and even with soap and aloe vera incorporated. A list of extras that, incidentally, make the product more expensive, giving rise to the controversial ‘pink rate’, the popular way with which reference is made that many toiletries for women are significantly more expensive (Facua denounced a few years ago, precisely, the case of the razors).

But … what if he wants to shave the intimate area? What if she shaves her face? The approach of blue for boys and pink for girls clashes with a new society that opens up to plurality, or, at least, refuses to identify, necessarily, with one of the two options. “72% of consumers between 18 and 34 years old believe that brands should lead the change when offering unisex goods,” says the director of Bic Iberia. Further, that these dispatch by Amazon – without rejecting the drugstore of a lifetime – is not accidental. “Assumes a line of marketing implicit Nothing despicable. First, because Amazon reaches millions of potential buyers worldwide. The profile allows to know the opinions of others, the characteristics of the product and even access a system of periodic acquisition that facilitates the user to disregard the purchase, something that, in practice, means leaving other competitors out of the spectrum, “Susana analyzes Garcia, digital content expert and teacher in EAE Business School.

Although, for doctors, it may be justified …

When asked if the razors have a gender from a medical point of view, the dermatologist Elia Roó answer back: “Although there are also women with beards, the man’s facial hair is usually harder than the female. I guess that’s why there are some: the women’s, for example, are conceived more gently, to shave areas with many curves, such as a knee, and avoid accidental cuts. But also, no doubt, there are marketing: to create items aesthetically associated with a consumer accustomed to more delicate lines or a man who feels safe with items in dark tones. If you look, almost all men’s cosmetics usually have blue, gray or black containers. “

From the department of marketing from Wilkinson, One of Bic’s competitors, they recognize that they are assessing the development of unisex shavers for the future. And they argue that their strategy until now was not a sexist act, but a commercial offer that contemplates differentiation for reasons of use. “The man focuses on the face while the woman does it in the area of ​​the bikini, legs and armpits. We talk about areas with completely different hair thickness and skin sensitivity. Therefore, those intended for consumers are designed with tilting and curvilinear heads, as well as ergonomic handles to make turns and reach the hair of all areas with ease. Attention is also paid to the hydration of that skin, with gel bands that facilitate shaving without damaging the epidermis. “Thus, there will be those who wonder: what if it were more effective to label the razors according to the part of the body whose hair is intended to be removed? Stay tuned for your supermarkets.

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