Sales online explode, a boom in telemedicine, with a strong increase in the consumption of movies and series in streaming, firms that are wondering how to maintain the benefits of telework… To the favor of the confinement, the digital has progressed in the life of the French in leaps and bounds.
Explosion of online commerce
The need to stay at home has had a strong impact on consumption. Online purchases have gained 2.4 million new homes in france during the confinement. In this game, the american giant Amazon has seen its leading position strengthened. Since January, its capitalization gained more than 30 % and exceeds the 1 200 billion. The firm of Jeff Bezos collects dividends from its policy of ” market place “, third-party merchants using the logistics expertise of the platform.
Without going through Amazon, other brands have directly seen their sales jump in April and may. The 2 Marmots, business haute-savoie (60 employees) of herbal infusions and teas, has invested heavily on digital technologies to disseminate its products with individuals. “Our sales have increased by over 300 % in the months of April and maysays its president, Christian Polge. Our employees have been able to continue to work with the business continuity plan put in place by the beginning of march. “ The orders are carried out from the phone more than through the computer, where a new design of the ergonomics of the site. On the other hand, the outlet of the restaurants shut down for containment.
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Small businesses themselves have jumped on the bandwagon by : restaurateurs, booksellers, or florists have created in a few days the services of “click and collect” with control modules and online payment.
Telemedicine is expected to continue
Another significant breakthrough : the number of tele-consultation medical. They went from 10,000 per week in march to 1.1 million in April. Since the beginning of the déconfinement, the figure has declined but remains very high. Doctolib, leader of the sector, has welcomed nearly 1.5 million new patients, in all age groups.
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The specialists believe that the practice should continue, because patients and practitioners (the number of physicians using the tele-consultation has been multiplied by eight) are found, especially as the tele-consultation medical are, in France, reimbursed since September 2018.
Net increase of the streaming
Sitting at home, you can consult a doctor, but also access to culture. Numerous museums have hosted tours of their works online, but what are the platforms of movies and series that winners of the crisis.
The closure of cinemas and theatres, has directly benefited the juggernaut Netflix, which has earned, at the global level, two times more subscribers than expected during the first half of 2020. An improvement that also benefits its competitor Disney+, launched in France on 7 April, but also to platforms more confidential, as UniversCiné, which specializes in independent films, or FilmoTV. Considered as a vector of maintaining the morale of the troops is confined, the success of the streaming makes it almost unnoticed, its ecological cost, yet very high…
Telework, the new standard ?
Beyond these breakthroughs noticed, it is really all of the professional life that digital technology has marked its footprint the time of the confinement. The sign of the most significant has been the massive use of platforms of video conferencing by millions of new telecommuters. The tools of business e-mail, such as Slack, Microsoft Teams or the now-famous Zoom, have seen their number of users explode.
Many companies are thinking to give effect to this test “grandeur nature” of telework, imposed by the confinement. Already in the forefront of the issue before the crisis, the PSA group, for example, generalize the work at a distance to the point of making it the standard for several categories of employees.
Others are more reserved, especially because it brings back fractures and inequalities. A statement against the calls to honour the courage of those who have had no other option than to go to work, on the famous “first” or “second” lines. In addition, “telework is ambivalent, highlights Pascal Plantard, an anthropologist of the digital usages. Easy-to-adopt by a couple of executives in a large house in the suburbs, it is less by a single parent, in a small space “.
Digital, but not at any price
In this new era of” agility “, according to the term used by proponents of the digital transformation, the business leaders should be even more converted to the imperatives of flexibility : break down the barriers between different services of the company, assign the customer to a product or a service to its development, open innovation laboratories for students… “With the crisis of the Covid-19, the frequency of the report between customer and supplier is accelerated, note Guillaume Mortelier, executive director of Bpifrance responsible for the support of SMES and ETI. The leaders should be even more convinced of the relevance of the digital output of crisis. “
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The key for them will be to test the adherence of the employees to a new organisation of work. The latter, due to the epidemic, has imposed on all, but often in emergency situations. It therefore remains to verify the compatibility between, on the one hand, the changes that leaders want to sustain and, on the other hand, the culture of the company. “A meeting in visio requires a great effort of concentration for everyone to express themselves, adds a leader company in Paris. This turns off the means of communication essential : a joke, the posture of the body… “ In this respect, the trial remains, in part, to transform.
Of Gafam always more powerful
The market value of the Alphabet (the parent company of Google, Apple, Facebook, Amazon and Microsoft reaching new heights : nearly 5 800 billion, or almost a quarter of the S&P 500, a major u.s. stock indexes.
Since the beginning of the yearthese five titles are up about 10 %, while the 495 other values of the index declined by 13% on average.
If we include the 410 billion dollars of capitalization of Netflixthe giant video streaming, and Nvidia (manufacturer of processors, cards and graphics chips for the PC), the capitalization of these seven values is three times the GDP of France.
According to the experts, the weight values of companies in the digital will increase further in the years to come : the giants are “young” like Facebook or Netflix are not considered ” mature “, and other companies are currently being introduced on the stock exchange.