Netflix Addresses Engagement Concerns: Season 2 Drops, Podcasts, and Free Tier Strategies
Netflix’s Engagement Strategy: Quality Over Quantity Netflix Co-CEOs Greg Peters and Ted Sarandos addressed concerns about declining viewer engagement during the company’s latest earnings call, emphasizing a shift from sheer hours viewed to “quality engagement.” The streaming giant reported 97 billion hours of content consumed in the first half of 2026, a 2% increase from … Read more