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Apple’s Failed Halide Acquisition & iPhone 18 Pro Camera Plans Revealed

by Chief Editor
written by Chief Editor

Apple’s Pursuit of Halide: A Glimpse into the Future of iPhone Photography

Apple’s ambition to elevate the iPhone 18 Pro’s camera capabilities has led the tech giant to explore acquiring Lux Optics, the developer behind the acclaimed Halide camera app. While the deal ultimately fell through, the story, revealed through a recent lawsuit, offers a fascinating look at Apple’s strategy and the evolving landscape of mobile photography.

The Appeal of Pro-Level Camera Control

For years, iPhone photography has been lauded for its simplicity and ease of use. However, a growing segment of users – from enthusiasts to professionals – crave more granular control over their images. Halide, with its manual controls and RAW image capture, caters directly to this demand. Apple reportedly recognized this, viewing Lux Optics’ intellectual property as a key asset in enhancing the built-in Camera app.

The iPhone 18 Pro is expected to feature advanced camera hardware, potentially rivaling professional-grade cameras in certain areas. To fully leverage this hardware, Apple needs software that can match its capabilities. Acquiring Halide would have provided a significant head start in delivering a truly “pro” camera experience on the iPhone.

A Failed Acquisition and a Legal Battle

Talks between Apple and Lux Optics concluded in September 2025, with Lux’s co-founders believing the app’s value could increase with future updates. Shortly after, Apple recruited Sebastian de With, a Lux co-founder, and designer. This move triggered a legal dispute initiated by Ben Sandofsky, the other co-founder, who accused de With of financial misconduct and sharing confidential information with Apple.

The lawsuit alleges that de With improperly used over $150,000 in company funds for personal expenses and potentially provided Apple with Lux’s source code. De With’s representatives deny these claims, suggesting the lawsuit is a retaliatory measure related to financial concerns raised by de With within the company.

What This Means for the Future of iPhone Photography

Even without acquiring Lux Optics, Apple is clearly focused on improving the pro features of its Camera app. The recruitment of de With signals a commitment to bringing a more sophisticated photography experience to iPhone users. People can anticipate future iOS updates that offer greater manual control, advanced RAW processing options, and potentially features inspired by apps like Halide, Kino, and Spectre.

This situation highlights a broader trend: the increasing demand for professional-level tools on mobile devices. Users desire the convenience of a smartphone camera combined with the creative control of a DSLR or mirrorless camera. Apple’s pursuit of Halide demonstrates its willingness to invest in this area.

Beyond Halide: The Expanding Ecosystem of Pro Camera Apps

Lux Optics isn’t the only player in the pro camera app space. Apps like ProCamera and Moment offer similar levels of control and features. The competition among these apps drives innovation and benefits iPhone photographers. Apple’s interest in acquiring a leading app like Halide could spur further development and integration of pro features across the entire mobile photography ecosystem.

FAQ

Q: Is Apple currently facing legal action?
A: No, Apple is not a defendant in the lawsuit. The case is between the two co-founders of Lux Optics.

Q: What is Halide?
A: Halide is a professional-grade camera app for iOS, known for its manual controls and RAW image capture capabilities.

Q: Will the iPhone 18 Pro have a significantly improved camera?
A: Reports suggest the iPhone 18 Pro will feature advanced camera hardware and software, aiming to match professional-grade cameras in certain areas.

Q: What other apps does Lux Optics develop?
A: Lux Optics also develops Kino (for video), Spectre (for long exposure), and Orion (for turning an iPad into an external monitor).

Did you know? Halide has won an Apple Design Award, recognizing its innovative interface and powerful features.

Pro Tip: Experiment with RAW image capture on your iPhone to unlock greater editing flexibility and detail in your photos.

Want to learn more about the latest iPhone camera technology? Check out our in-depth coverage on 9to5Mac.

Share your thoughts on the future of iPhone photography in the comments below!

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Tech

The Expert Who Knows iPhone Camera Best Returns to Apple

by Chief Editor
written by Chief Editor

Apple’s Imaging Guru Returns: What It Means for the Future of iPhone Photography

The iPhone camera is arguably the most popular camera in the world, and the person who arguably knows it best is heading back to Apple. Sebastiaan de With, co-founder of the acclaimed photography app Halide, is joining Apple’s Human Interface Design (HID) team. This isn’t just a personnel shift; it’s a potential turning point for the future of mobile photography.

From iCloud to Halide and Back Again

De With’s history with Apple runs deep. He previously contributed to the transition from MobileMe to iCloud and played a role in developing features like Find My iPhone. Leaving Apple to co-found Lux Optics, the company behind Halide and Spectre Camera, allowed him to focus intensely on the art and science of computational photography. Halide, in particular, quickly became a favorite among photography enthusiasts for its manual controls and deep integration with the iPhone’s camera system. The app’s success, culminating in an Apple Design Award in 2022, demonstrates a clear demand for more sophisticated mobile photography tools.

Lux Optics’ philosophy – “Made with love in California and New York by two dads” – speaks to a dedication to craft and user experience that resonated with a dedicated following. This focus on quality and innovation is precisely what makes De With’s return to Apple so significant.

The iPhone 17 Pro Review: A Final, Unfiltered Look

Before rejoining Apple, De With released a comprehensive review of the iPhone 17 Pro’s camera system, purchased with his own money to ensure complete objectivity. This review, available on the Lux website (https://www.lux.camera/iphone-17-pro-camera-review-rule-of-three/), provides invaluable insights into Apple’s current imaging technology and its potential trajectory. It’s likely to be his last such independent analysis, given Apple’s confidentiality requirements.

Key Takeaways from the iPhone 17 Pro Review

De With’s review highlights several key advancements in the iPhone 17 Pro’s camera system. The most notable is the upgraded 48-megapixel telephoto lens, offering a significant improvement in zoom capabilities and image quality. He also praised the innovative square sensor in the front-facing camera, designed to enhance the “Center Stage” feature by providing more flexibility in framing.

However, the review wasn’t without critique. De With pointed out a persistent issue with the main camera’s minimum focusing distance, causing unwanted switching between lenses during close-up shots. This demonstrates a continued need for refinement in Apple’s software algorithms.

What De With’s Return Means for the Future

De With’s expertise in computational photography and user interface design will be invaluable to Apple. Here’s how his return could shape the future of iPhone photography:

  • Enhanced Computational Photography: Expect further advancements in AI-powered image processing, leading to better low-light performance, improved dynamic range, and more realistic image rendering. Companies like Google are already heavily invested in this area, and Apple will need to stay competitive.
  • Pro-Level Controls in the Native Camera App: Halide’s success proves there’s a market for more manual control. Apple could integrate some of Halide’s features – like RAW capture, focus peaking, and customizable controls – directly into the native camera app.
  • Improved User Experience: De With’s focus on user interface design will likely lead to a more intuitive and streamlined camera experience, making advanced features accessible to a wider audience.
  • Focus on Software Optimization: Addressing issues like the minimum focusing distance highlights the importance of software optimization. De With’s insights will be crucial in refining Apple’s algorithms and improving overall camera performance.
  • New Sensor Technologies: While the iPhone 17 Pro review focused on existing hardware, De With’s expertise could influence the development and integration of new sensor technologies in future iPhones.

The Rise of Computational Photography: A Broader Trend

De With’s return to Apple isn’t an isolated event. It’s part of a larger trend towards computational photography, where software algorithms play an increasingly important role in image capture and processing. Google’s Pixel phones, for example, are renowned for their exceptional image quality, achieved largely through sophisticated software techniques like HDR+ and Night Sight. The Verge’s recent coverage of the Pixel 8 Pro emphasizes this point, highlighting the power of AI in mobile photography.

This trend is driven by the limitations of traditional camera hardware. Smaller sensors and lenses struggle to capture the same level of detail and dynamic range as larger, more expensive cameras. Computational photography overcomes these limitations by using algorithms to enhance images, reduce noise, and improve overall quality.

Pro Tip: Mastering ProRAW

Pro Tip: If you’re serious about mobile photography, learn to shoot in Apple ProRAW. This format captures more image data, giving you greater flexibility in post-processing. Apps like Halide and Lightroom Mobile allow you to fully unlock the potential of ProRAW files.

Did You Know?

Did you know? The square sensor in the iPhone 17 Pro’s front-facing camera isn’t designed for taking square photos. It’s solely dedicated to improving the “Center Stage” feature by providing a wider field of view.

FAQ: iPhone Photography and the Future

  • Q: Will the iPhone 18 Pro have even more megapixels?
  • A: It’s likely, but megapixels aren’t everything. Software optimization and sensor size are equally important.
  • Q: Will Apple add more manual controls to the native camera app?
  • A: With De With on board, it’s a strong possibility. Expect a more user-friendly interface for advanced settings.
  • Q: What is computational photography?
  • A: It’s a technique that uses software algorithms to enhance images captured by a camera, improving quality and overcoming hardware limitations.
  • Q: Is Halide still a good app to use?
  • A: Absolutely. It remains a powerful tool for photography enthusiasts who want more control over their iPhone’s camera.

The return of Sebastiaan de With to Apple signals a renewed commitment to pushing the boundaries of mobile photography. His expertise, combined with Apple’s resources and innovation, promises a future filled with even more impressive iPhone cameras and groundbreaking imaging technology. Stay tuned – the next chapter in iPhone photography is about to begin.

Want to learn more about mobile photography? Explore our other articles on advanced iPhone camera techniques and the best photography apps for iOS. Don’t forget to subscribe to our newsletter for the latest updates and insights!

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Tech

Apple hires iPhone camera app Halide’s co-founder for its design team

by Chief Editor
written by Chief Editor

Apple’s Design Shuffle: What Sebastiaan de With’s Return Signals for the Future of iPhone UX

The tech world buzzed this week with the news that Sebastiaan de With, co-founder of acclaimed iPhone app developers Lux (creators of Halide and Kino), has rejoined Apple’s design team. This isn’t just a personnel shift; it’s a potential indicator of deeper changes brewing within Apple’s design philosophy, especially as the company navigates a period of transition and mixed reception to recent UI choices.

A Familiar Face, A Critical Time

De With’s previous stint at Apple focused on core services like iCloud and Find My. His departure to co-found Lux with Ben Sandofsky in 2016 was driven by a desire to push the boundaries of mobile photography. Halide, in particular, quickly gained a devoted following among photography enthusiasts for its pro-level controls and innovative features. Kino, named Apple’s iPhone App of the Year, further cemented Lux’s reputation for quality. His return now, coinciding with significant leadership changes, is noteworthy.

The timing is particularly interesting given the recent departure of Alan Dye, Apple’s chief of user interface design, to Meta. Furthermore, John Ternus, widely considered Tim Cook’s successor, has taken on oversight of both hardware and software design. This consolidation of power suggests a more unified vision is being sought, and de With’s expertise could be crucial in shaping that vision.

The “Liquid Glass” Backlash and the Search for a New Aesthetic

Apple’s introduction of the “Liquid Glass” design with iOS 26 didn’t land as smoothly as hoped. While visually striking, many users found it less intuitive and more difficult to navigate than previous iterations. This lukewarm reception highlights a growing challenge for Apple: balancing aesthetic innovation with usability. A recent study by Nielsen Norman Group found that 88% of users prioritize usability over visual appeal when interacting with software, demonstrating the importance of a user-centered design approach.

De With’s background at Lux, focused on delivering powerful, yet accessible, creative tools, suggests he understands this balance. His team’s commitment to Halide Mark III, with its emphasis on recreating the aesthetics of film photography through “Looks,” demonstrates an understanding of how visual style can enhance, rather than hinder, the user experience.

Beyond Photography: The Future of Apple’s Design Language

While de With’s expertise lies in visual design, particularly within the context of photography and video, his impact could extend far beyond these areas. Apple is increasingly focused on integrating AI and machine learning into its user interface. Consider the advancements in computational photography on the iPhone, or the personalized suggestions offered by Siri. A designer with a strong understanding of how visual elements can communicate complex information will be invaluable in this evolving landscape.

We can anticipate a renewed focus on clarity and efficiency in Apple’s design language. Expect to see a move away from purely aesthetic flourishes towards a more functional and intuitive interface. This could involve streamlining navigation, improving accessibility features, and leveraging AI to personalize the user experience.

Did you know? Apple holds over 600 design-related patents, demonstrating the company’s ongoing commitment to innovation in this field.

The Rise of “Prosumer” Tools and Apple’s Response

The success of apps like Halide and Kino demonstrates a growing demand for “prosumer” tools – applications that bridge the gap between professional-grade software and consumer-friendly interfaces. Apple has historically catered to a broad audience, but the increasing sophistication of mobile technology is creating a niche for users who want more control and customization. De With’s experience in this space could inform Apple’s strategy for attracting and retaining these power users.

This trend aligns with the broader industry shift towards empowering creators. Adobe’s mobile suite of creative apps, for example, has seen significant growth in recent years. Apple’s acquisition of talent like de With signals its intention to compete in this space.

Pro Tip: Explore third-party apps like Halide and Kino to understand the features and functionalities that appeal to advanced users. This can provide valuable insights into potential areas for improvement in Apple’s native apps.

FAQ

Q: Will Halide and Kino continue to be developed?

A: Yes, Ben Sandofsky has confirmed that Lux will continue to develop Halide. A public preview of Halide Mark III has already been released.

Q: What was Alan Dye’s role at Apple?

A: Alan Dye was Apple’s chief of user interface design.

Q: Who is John Ternus?

A: John Ternus is an Apple executive widely considered to be Tim Cook’s successor and now oversees both hardware and software design.

Q: What is “Liquid Glass”?

A: “Liquid Glass” refers to the design language introduced with iOS 26, characterized by a fluid and translucent aesthetic.

The return of Sebastiaan de With to Apple isn’t just a homecoming; it’s a strategic move that could reshape the future of iPhone UX. As Apple navigates a period of change and responds to evolving user expectations, de With’s expertise will be invaluable in crafting a design language that is both beautiful and functional.

Want to learn more about Apple’s design philosophy? Explore Apple’s official design website. Share your thoughts on Apple’s recent design choices in the comments below!

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Tech

Mon iPhone est un appareil photo avec Halide — Grégory Mignard

by Chief Editor
written by Chief Editor

The iPhone Revolution: Photography Beyond the Camera

Over the past few months, many photographers and tech enthusiasts have embraced the iPhone as more than just a phone—it’s becoming a primary or secondary camera for their projects. The iPhone 15 Pro, with its advanced camera technology, is leading this shift, but the reality is that good photography can be done with any iPhone model. Why? Because iPhone photography has matured, and its capabilities are increasingly recognized by users who have traditionally relied on standalone cameras.

Why iPhones are Capturing the Photography Market

The integration of advanced camera features and intuitive design has turned iPhones into powerful photographic tools. With the advent of apps like Halide, iPhone users are gaining more control over their photography experience, offering manual controls akin to those found in professional cameras. This shift is not just about technology but highlights a broader cultural phenomenon where the iPhone’s omnipresence makes it the ideal device for spontaneous photo opportunities.

Shifting Perceptions: The Best Camera is the One You Have

There’s a growing recognition of a classic photographic adage: the best camera is the one you have with you. For many, this means the iPhone is now the go-to device. It’s a seamless extension of their lifestyle, whether it’s for quick snapshots or more thoughtful, professional-grade photography projects. This ease and ubiquity often lead to spontaneous and candid shots that might not have been possible with larger, less accessible equipment.

Impacting Professional and Amateur Photography Alike

The app ecosystem around iPhone photography continues to grow, providing tools that offer both amateur photographers and seasoned professionals unique creative flexibility. Apps like Halide are just the beginning, with newer functions allowing for enhanced image processing and editing directly from the phone. This creates new opportunities for those investing in photo editing skills.

Frequently Asked Questions (FAQs)

Can I replace my DSLR with an iPhone for professional work?

While some photographers are indeed using iPhones for professional projects, it depends on the requirements of the work. iPhones are incredibly versatile and high-quality, but certain projects may still need specialized equipment.

What are the best apps for enhancing iPhone photography?

In addition to Halide, apps like Lightroom Mobile and Pixlr are popular among iPhone photographers for their advanced editing capabilities.

Tips for Elevating Your iPhone Photography

As you consider incorporating your iPhone into your photography workflow:

  • Leverage manual settings available in apps like Halide to control exposure, focus, and white balance.
  • Regularly explore and update the array of photography apps, as new features can enhance your creative possibilities.
  • Experiment with different shooting modes to understand how each can be utilized for different settings and subjects.

Stay Connected: Join the Conversation

Join the photography community online on platforms like Instagram and Threads to share your experiences, tips, and stunning iPhone captures. Engage with a network that continuously evolves and supports innovative photography approaches.

Explore more on the intersection of technology and creativity, and subscribe to our newsletter for the latest insights and discussions in mobile photography.

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