Limerick Racecourse

The Art of the ‘Updo’: Extreme Dedication in Event Beauty

In the world of high-stakes event fashion, the preparation often begins long before the first guest arrives. The dedication required to maintain a flawless look can reach extreme levels, transforming a simple beauty routine into a test of endurance.

A prime example of this commitment is seen in the experience of Ericia O’Connor, a beauty therapist from Laois. To ensure her hair remained perfect for the student raceday at Limerick Racecourse, O’Connor opted to sleep upright in an armchair throughout the night.

Having her hair styled the evening before by stylist April McCarty, O’Connor refused to risk the integrity of her carefully crafted updo. Despite admitting the experience was “remarkably painful” and resulted in little to no rest, she viewed the challenge as an essential part of the overall event experience.

The ‘High-Low’ Wardrobe: Blending Luxury with Accessibility

Modern event style is increasingly defined by a “high-low” approach—the strategic mixing of high-end luxury pieces with accessible fast-fashion brands. This trend allows attendees to create a curated, high-impact look whereas managing a budget.

This approach was evident in O’Connor’s all-white ensemble for the Limerick Student Raceday. Her look featured a blend of different price points and brands:

• Luxury: A white Dior handbag.
• Mid-Range: An elegant white dress from Coast and a tailored white jacket with gold buttons from Zara.
• Accessible: Jewellery sourced from Shein.

This mixing of brands reflects a broader shift in fashion culture, where the ability to style diverse pieces is more valued than wearing a single designer from head to toe.

Style as a Social Bridge: The Community of the Racecourse

Beyond the aesthetics, fashion serves as a powerful social catalyst. At events like the student raceday, clothing acts as an immediate icebreaker, fostering a sense of camaraderie among strangers who share a passion for style.

O’Connor noted that while she does not study in Limerick, the atmosphere of the event allows for instant connections. She described the experience of meeting other women, stating, “Half the girls I don’t know, but it’s like we’ve known each other all our lives.”

This phenomenon highlights how fashion transforms a sporting occasion into a “full social event.” The shared effort of “going all out” creates a communal bond, making the event as much about the people and the fashion as it is about the races.

Frequently Asked Questions

Why do some people sleep in armchairs before an event?
To preserve intricate hairstyles or “updos” that would be ruined by lying flat on a pillow, ensuring the style remains intact for the following day.

What is ‘High-Low’ fashion?
It is the practice of combining expensive luxury items (like Dior) with more affordable brands (like Zara or Shein) to create a balanced and stylish outfit.

Is the student raceday only about horse racing?
No, it is viewed as a full social event where fashion plays a massive role, providing a platform for attendees to express their personal style and meet new people.