Steve Jobs maybe He never imagined the global impact that he generated as a visionary and innovative technology entrepreneur. He was the creator of products as sophisticated as they were easy to use under the Apple brand.
His various biographies emphasize his character and leadership style. Everyone recognizes him for having had visionary ideas that made momentous contributions in the field of personal computers, cell phones and music in digital format.
Without a doubt, Like all great minds, it is loved and hated in the same proportion. Bill Gates, his competitor from Microsoft, once noted his admiration for his way of telling and creating empathy between him and his products through his presentations. And many of those who worked alongside him They remember him as a true genius, which does not exempt him from shadows and controversies.
Eliminate distractions. After he was fired from his own company, Steve Jobs returned and one of the first decisions he made was to cut projects: “Let’s do 4 things and let’s do them spectacularly well. “
In the actual world simplicity is the ultimate sophistication. Optimize resources and value the essential and practical over the superfluous.
And you will leadYou are responsible for the entire process. So much so that Apple always created products that, in general, are not directly compatible with other brands. Jobs argued that it was the only way to take full responsibility for the process, flow, operation, and experience of each user.
Mac computers didn’t come with CD recorders, which its Windows competitor Microsoft did. Jobs and his team went ahead by creating iTunes, a multi-device storage system that changed the music industry.
The origin of every great idea is the idea itself, and the money will come in addition. Steve Jobs said: “Focus on creating a great product, the benefits will follow.”
At one point, Jobs claimed he felt enslaved by product review groups. And then his famous phrase emerged: “People don’t know what they want until they of the”. The human mind tends to associate the new immediately with its previous experience. Without disregarding market research, if you only stick to that tool you will be doing more of the same, that is, what people already know.
Jobs was once with Woz (Stephen Gary Wozniak), Apple’s co-founder, who he forced to break with something that seemed impossible: “Do you need 6 months to develop that? You can do it in 4 days! ”. And Woz did it. This means that mental models and limits self-imposed They are usually the greatest impediments to overcoming leaders and, therefore, motivating their teams.
Everything communicates and adds value … or not. In the case of Apple products, the experience is transmitted from the time the consumer yearns to have your product. And not only for its technological innovation but also for ‘soft’ factors. From packaging (design pieces themselves) to typefaces and graphic design, something that Jobs discovered almost by chance when he dropped out of Ssystems at Reeds University and took calligraphy classes. That ended up being a distinctive added value of their products: hundreds of fonts versus the few that Microsoft offered.
Never less than that. While the concept of perfection that Jobs alluded to is not achieved on this physical plane, It was ensured that the products were not launched until everything was thoroughly checked and checked, having passed all possible controls and tests.
Jobs admitted that every project he undertook would not have been successful without the team he had in each case. The key of the leader is knowing how to surround himself with people better than him, with more experience in certain fields … And let them shine.
And, to finish, one of his most famous phrases: “I was still hungry, be foolish. Go for more. Question. I discovered. Creates”, excerpt from the famous speech he gave at Stanford University to the students who admired, perplexed, that thin man, weakened by his terminal illness, who transmitted to them what he did best: Feed the passion to make your dream come true.