Singaporean pilates studios are adopting a celebrity-themed workout trend to increase client motivation by placing images of popular actors and idols on exercise equipment. E-Five Pilates and Blue Pilates are leading this movement, using C-drama stars and K-pop icons to help trainees endure difficult core exercises.
Why are pilates studios using celebrity imagery?
The practice of using celebrity visuals to drive fitness results originated in China. According to posts on the social media platform Xiaohongshu, netizens reported that seeing their favorite stars helps them maintain focus during intense sessions.
E-Five Pilates shared this sentiment in a recent social media post, stating that having different “handsome guys” available every day helps to train their members’ cores. This approach targets the “fandom economy,” where emotional connection to a celebrity is used as a tool for behavioral change.
The trend is heavily driven by Xiaohongshu, a Chinese social media platform often described as a mix of Instagram and Pinterest, which serves as a major incubator for lifestyle trends in Asia.
Which Singapore studios are participating in this trend?
Two local studios have confirmed they are testing these celebrity-themed incentives. While both use the same concept, their visual themes differ significantly.

- E-Five Pilates: This studio focuses on Chinese drama (C-drama) stars. Their reformer machines feature mats with images of actors including Zhang Linghe, Wang Yibo, Eddie Peng, Xiao Zhan, and Wang Anyu.
- Blue Pilates: Located at Sunshine Plaza, this studio has utilized K-pop influence, specifically featuring posters of Blackpink’s Jennie.
An E-Five Pilates representative told 8days that the celebrity-themed trial will begin at their West Coast outlet. If the trial continues, the studio plans to expand the concept to its branches in Woodlands, Lavender, and East Coast.
If your local studio doesn’t offer themed equipment, you can purchase similar celebrity-themed mats through Chinese e-commerce platforms like Taobao to customize your home workout space.
What is the future of fandom-driven fitness?
The shift toward celebrity-integrated workouts suggests a broader movement toward “gamified” and “emotional” fitness. Industry experts suggest that as studios compete for members, the focus may move from purely physical instruction to creating immersive, niche environments.
This trend could lead to several developments in the wellness industry:
Personalized Visual Environments
Future fitness tech might allow users to choose digital “motivators” on smart gym equipment. Instead of a standard screen, a trainee could select a virtual coach or a celebrity avatar to guide them through a high-intensity interval training (HIIT) session.
Community Building via Fandoms
Studios may begin scheduling classes around specific fan interests. For example, a “K-pop Pilates” session or a “C-drama Core” class could attract specific demographics, turning a workout into a social event for fans of a particular artist or show.
Frequently Asked Questions
Where can I find celebrity-themed pilates mats?
While some studios provide them, individual mats can be found on the Chinese e-commerce app Taobao.
Which Singapore studios have celebrity mats?
E-Five Pilates and Blue Pilates are currently conducting trials with these themed mats.
Is this trend permanent?
Currently, studios like E-Five Pilates are running these as trials to gauge client interest and effectiveness before a full rollout.
What do you think about using celebrity imagery to motivate your workouts? Let us know in the comments below or subscribe to our newsletter for more lifestyle and fitness trends.
