There is not enough advertising for everyone

Dusseldorf, San Francisco The jogging pants for “cozy home outfits” are an example of many: Companies have adapted their marketing to the corona crisis. In times of exit restrictions, discounter Kik advertises on Instagram, Facebook and Messenger for trousers that many don’t wear on the street. Customers find Kik and other retailers especially in digital […]

What advertisers can learn from it

Dusseldorf Online advertising is cheaper than it has been for a long time. This shows insights into Facebook’s advertising business and thus into one of the largest advertising platforms in the world. Especially companies that now have to decide without the help of media agencies whether and how they will still spend money on marketing […]

“The people who matter in the office” # 11: The confined!

The confined has a very special place in this chronicle: it is the only profile which, at the moment T, corresponds to the immense majority of French workers. Containment and confined are the two words that everyone has in their mouths. When we hear from a colleague or loved one, we no longer ask: “How […]

Cartel office gives DFL the green light

Who will broadcast Bundesliga games in the future? The DFL may continue to market the rights to it. Picture: dpa The German Football League may continue to market media rights to the Bundesliga. In this way, the competition between the individual interested parties such as Sky, DAZN, Amazon and Co. should be promoted. DThe Bundeskartellamt […]

Lurking: digital anonymity

TikTok video app Social media users are mostly anonymous online and do not produce their own content. (Photo: dpa) Dusseldorf They are like stars: always there, but often invisible. Unfortunately, whoever coined this comparison first can no longer be reconstructed. It is still suitable – because this type of Internet user actually has a lot […]

The strikes of December and January largely converted the French to telework

93% of people who have teleworked over this period intend to replicate the experience, according to an Opinion Way poll for Microsoft. 36% of French workers teleworked during the strikes in December and January. Blue Planet Studio – If the coronavirus epidemic leads many companies to adopt or strengthen teleworking, many French people already […]

Perspective of the mortgage loan market 2026: the best companies, trends

Mortgage market 2020 Research Report on the Global Mortgage Market is a professional and comprehensive report on the mortgage industry. #Download free PDF Sample brochure of the Global Mortgage Market 2020 report with 159 pages and in-depth TOC analysis @ Key players: Wells Fargo Bank, Quicken Loans, JPMorgan Chase Bank, Bank of America, Freedom […]

Companies use employees as influencers

Dusseldorf More than 90,000 contributions in twelve years – Sascha Pallenberg is one of them Twitter almost to inventory. He posts, shares and likes in chords. His tweets are about sustainability, urban planning and new technology – not least since Pallenberg launched the blog in 2012 and expanded it to become a successful industry […]