marketing

Virologist Streeck resists marketing allegations

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Dhe Bonn virologist Hendrik Streeck has firmly rejected allegations that he had his study on the corona infection process marketed in the Heinsberg district. “That was not a marketing,” said Streeck on Wednesday in the health committee of the state parliament. “Personally, I was pretty shocked to see it that way.”

The public relations work for the Heinsberg study by the Berlin agency Storymachine in social media had caused criticism. The early publication of interim results of the study a month ago was also criticized by some of Streeck’s colleagues. They criticized that at the time of the press conference they had not yet had the interim results in writing in a scientific article. The Heinsberg study was commissioned by the NRW state government.

Streeck also admitted mistakes in public relations for the study. Today he knew: “It went stupid.” But he and his team had been in a situation in which “incredibly many people” were interested in the study and the spread of the corona virus.

Heinsberg study in “in record time”

There was a lot going on in his email account from the “dream interpreter” to the suggestion of a “virus vacuum cleaner”. He was therefore grateful for the suggestion that someone “looked over his shoulder” and put the information about the study on social media so that he no longer had to worry about it. Streeck said he had found “nothing reprehensible” about getting help with public relations. “But what gives me sleepless nights is the question that there is something disreputable in your own work.”

Streeck said that he had started a study “in record time” and wanted to contribute data to the discussion. Then suddenly it was all about questions like easing the corona restrictions. “I never talked about loosening,” said Streeck. “It was simply assumed.”

A research team led by Streeck surveyed 919 residents in 405 households in Gangelt on the Dutch border and carried out corona tests. After a carnival session in mid-February, many citizens in the place were infected with the new virus. The community is therefore considered the epicenter of the virus in NRW. However, the situation is only partially comparable with other regions in Germany.

Infected carnivalists with more symptoms

As a result of the study, Streeck presented a model calculation last week, according to which around 1.8 million people in Germany could have been infected with the corona virus by then. According to the results, 22 percent of those infected showed “no symptoms at all” in Gangelt. Until the test, many of them did not know that they were sick at all.

Streeck presented further results of the study to the committee. The risk of infection in the households tested decreased, the more people lived in the household in question. While the risk of becoming infected in a two-person household was around 43 percent, it had dropped to around 18 percent in four people. He couldn’t explain it scientifically yet, said Streeck. He can only speculate at the moment.

It was also interesting to observe from the Heinsberg study that the participants in the carnival session in Gangelt not only got infected with Sars-Cov-2 more often, but also showed more symptoms. At the same time, Streeck regretted that children under the age of six were underrepresented in the study. Children have to understand the infection process better.

The researchers assume that 0.37 percent of those infected died in Gangelt. However, only seven deaths were included in the mortality rate calculation.

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What is the best selling sports car in the world

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While celebrating one more year of life, it revalidates its title of leader among the most powerful and fastest models that generate pleasure when driving.

In the midst of celebrating 56 years of life, the American pony car, the Ford Mustang, also celebrates that it retains the title of sports best seller in the world.

The unmistakable model, with its prominent trunk and short tail, remains the number one although in recent years several rivals joined who could not with him. Thus, it is already five years in which the Mustang stays with the position.

The Mustang was born in 1964, has six generations, and the one released in 2015 alone accumulates 633,000 units sold in 146 countries.

The best thing about the Mustang’s history is that its numbers do nothing but keep growing. According to IHS Markit data, sales of the Mustang in Germany grew by 33% in 2019, 50% in Poland and practically doubled in France. In the European global calculation, sales of the Ford Mustang grew 3% with a total of 9,900 units. The more Mustangs are sold, the more Mustang the market wants.

Mustang trajectory

With over 10 million units produced, the pony car has become more than a vehicle to drive over the years. If influence reaches the culture, and it has changed the way in which people experience the feeling of driving.

With deep roots in youth culture, he was the inspiration for renowned rock musicians, art creators and sports benchmarks. So much so that Ford’s pony car has participated in hundreds of films, some highly recognized, such as Bullitt (1968), Misery (1990), Point Break (1991), 60 seconds (2000), Soy Leyenda (2007), El diary of a princess (2001), among others.

The Mustang was also a great inspiration for art and sports such as surfing and golf because the new vehicle captured the essence and lifestyle of the 1960s. In this context, where people began to think differently, to have new ideas and developing, the Mustang began to develop differently and was a boost, even for sports.

In Argentina the arrival of Mustang It became an event and became an icon for the reference musicians of national rock. Juanse, leader of the Paranoid Mice, created a song, Mustang Roll (2018), with a video that shows the singer driving a Mustang on the road.

New Mustang, new story

In 2016, Ford Argentina presented the iconic pony car at the Oscar and Juan Gálvez racetrack in the City of Buenos Aires. The unmistakable and unique roar of the Mustang GT’s engine has been in the market for more than three years.

With more than 300 units sold in the country, Mustang continues to be a benchmark in its category for its long history, history and to be an icon of culture for more than half a century.

In the framework of its third anniversary of the pony car in Argentina, in 2019 Ford presented the New 2020 Mustang, a model recognized for its avant-garde design with classic proportions and aggressive lines, and with an intact and unmistakable personality.

The unique front design is assembled with a sharp profile, to end with a fastback roof drop. In addition, it maintains the DNA that identifies the Mustang in all its generations: its three-bar taillights, in this case with LED technology. It also has adaptive full LED headlights, 19 “alloy wheels, air diffuser and quad chrome exhaust outlet.

Its interior design is inspired by aviation commands, striking a balance between high-quality materials, digital commands, buttons and knobs. The New Mustang features a fully digital, driver-customizable dashboard.

The new Mustang has a 5.0L V8 engine, which delivers a maximum power of 466HP and a maximum torque of 569NM, and is sold from the Pacheco plant, through the direct sales scheme.

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“I feel like I am working three times more today than before”

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TESTIMONIALS – Whether they are entrepreneurs, managers or employees, all of them bear witness to an overloaded daily life since the start of confinement.

Before, teleworking was a way of working more efficiently at home, possibly keeping some free activity gained during transport time.
Before, teleworking was a way of working more efficiently at home, possibly keeping some free activity gained during transport time. Jan Scherders / BSIP / Jan Scherders / BSIP

“I have never worked so hard.” This little phrase is heard more and more. With the economy almost at a standstill, large companies, entrepreneurs, managers and employees are doing everything to save what can be saved. In new conditions. Before, teleworking was a way of working more efficiently at home, possibly keeping some free activity gained during transport time. Containment turns all habits upside down.

Confined to Carqueiranne in the Var, Ludovic Subran, chief economist at Allianz, looks up from his computer even less than usual. “Economists must give visibility to a world that has never been so incomprehensible. Things happen every day, so we run our models every day! ”, says the young man, who has “Never wrote so many notes to help decisions”.

My stone in the building seems very thin next to the one who makes sure we can eat or the one who cares for our loved ones

Ludovic Subran, chief economist at Allianz

On a practical level, “We have no problem because we are in the knowledge economy: I am with my

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digital tools sometimes indomitable

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Since the start of confinement, a number of employees have been missed by telework and are struggling to adapt to these new technologies.

Security breaches in the video conferencing star app, Zoom, were unveiled in early April.
Security breaches in the video conferencing star app, Zoom, were unveiled in early April. DADO RUVIC / REUTERS

In a few days, sometimes in a few hours, companies have converted to telework. If everything went well for most employees, it is far from being general. In an emergency, solutions were put in place without the necessary usage precautions. For example, the National Assembly, which organized its meetings on Zoom before security breaches appeared. The quick fix has taken lead in the wing. Since then, many companies and organizations have back pedaled and are looking for alternative solutions.

Fortunately, not all stories of telework misses have serious implications. “An employee alerted us because his computer was not working: he had no internet connection”laughs an HR manager. “We have meetings on Slack, Teams, WhatsApp, Zoom … names that I didn’t know a month ago”, says, overwhelmed, part of a large group. Confusions that sometimes give rise to situations

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Goods against advertising – How footballers get luxury goods at a discount price

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Munich Champagne, sports cars, sneakers: at Erik Kolberg, football professionals can shop for what their hearts desire. And this at particularly favorable conditions, sometimes even completely free of charge. The only consideration they have to provide: You have to advertise the products on online platforms such as Instagram or Twitter. Goods against advertising so to speak.

The Munich entrepreneur’s start-up is called the Scorerclub. It is an online shop exclusively for the stars from paid German football – an exclusive community of around 1500 athletes. The ambitious athletes often earn millions, but still don’t want to spend a cent too much. “Stinginess is cool also applies to Bundesliga professionals,” explains Kolberg.

The former wants with Scorerclub BMW-Manager companies offer uncomplicated access to the football celebrities. So far, according to the marketing expert’s calculation, companies have to address each player or his advisor individually in order to win him as an advertising medium. A huge effort.

His first customers see the same. Scorerclub offers Moët Hennessy a smart way to reach the players of the professional leagues and also the officials of the clubs, says Thomas Baum, Manager Corporate & Private Sales at the champagne producer. “We know from our customers in the catering trade that our products are very popular with the players, especially in their environment,” explains Baum. “That is why it makes perfect sense for us to be present here.”

There is a reason that Kolberg focuses entirely on the professional kickers. “Footballers are the heroes of our time,” says the entrepreneur. The Hamburg native must know because he has been running his SKH Sports agency for ten years, where he markets athletes and sporting events. For example, he brokered national soccer coach Jogi Löw an advertising contract from window specialist Schüco. He also works for the Formula E and Audi.

In football, Kolberg provides club sponsors, according to their own statements, including Borussia Mönchengladbach. At the car manufacturer BMW, he was once the sponsoring boss of the Formula 1 racing team. Kolberg founded the Scorerclub in autumn 2018, last year computer scientists in Kiev programmed the software. The shop was launched in January. The entrepreneur has some investors on board, but he holds the majority.

If a player purchases something from Kolberg’s offer at a reduced price, he gets detailed instructions on what he has to do for it. For example, the number of messages, the so-called posts, are set on social networks, or the hashtags that an athlete has to use. “Players like to team up with coveted brands,” Kolberg is convinced.

A lot of time for shopping

15 labels are currently working with Scorerclub, and there should be 30 by the end of the year. One of the existing customers is Third of Life, a provider of pillows and duvets as well as bed and bed linen. The manufacturer’s aim is to improve regeneration during sleep and thus improve performance.

“Our products are therefore a perfect match for professional footballers,” says Frieder Kuhn, founder and boss of the Munich company. “Both the VIP sale and the influencer posts are extremely helpful for us. This is Influencer Marketing 3.0. ”

Just as almost the entire German economy has been standing still for weeks in the corona crisis, so is the Bundesliga. No games, hardly any training: the professionals have enough space to shop at Kolberg. He has registered significantly more interest since the stars have to stay at home because of Corona, says Kolberg. A player from the 2014 World Cup team has also registered with him. But he doesn’t want to give the name.

Will one of the stars choose a McLaren sports car during the game-free period? Kohlberg also has the British luxury automobiles on offer at a favorable leasing rate of less than one percent of the new price per month.

More: Luxury corporations expect a big drop in sales. The epidemic could put many companies in dire straits.

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Workplace well-being, reconciliation and companionship are reinforced in the coronavirus crisis

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Nailted study says workers say they experience less stress

Workplace well-being, reconciliation and companionship are reinforced in the coronavirus crisis

Telecommuting

The platform that measures the work environment in companiesNailted, has carried out a studyamong more than 3,000 workersto se herevolution and the impact confinement has had,caused by the COVID-19 crisis, in thelevel of motivation and well-being of the same.

To do this, the platform has compared different parameters before and during quarantine.

According to the study, thelevel of well-being with respect to stressit was rated by workers with a 6.2 out of 10 before quarantine. However, they currently value it with a 7.1, which implies aimprovement of more than 15%.One of the factors that can be decisive in reducing stress isconciliation, which according to the workersIt has improved during the weeks of confinement almost 10%.

With regard to the relationship between partners there are also some significant changes.

Companionship has improved nearly 10%during this period of teleworking, with a rating of9 out of 10. According to the workers,collaborationbetween thesehas improved 7%andthe trustbetween them a9%.

Furthermore, according to Nailted, there are differences between companies with more or less than 250 employees. With respect topeer communication, it isbetter in smaller ones, whereIt has grown by 13%.Those of more workers, however, register a fall of 3%.

On the other hand, inLarger companies workers’ collaboration with their boss or director has worsened by 2.5%during quarantine, while stoppingthe smaller ones have improved 8.5%(going from a rating of 7.7 to 8.4 out of 10).

However, regarding the level of motivation in the companies, in the larger ones it has grown by 5% these weeks, while in those with less than 250 employees it has grown by 2%.

â € œThis study reflects that, although many companies find themselves in a situation of forced remote work, the level of workers’ well-being has not only been maintained, but has improved. In these moments, more than ever, the communication of companies with workers and the companionship among them is essential, so it is necessary to provide them with tools that make this possible, â € he says.Jos Ignacio Andrs, founder and CEO of Nailted.

Nailted is a platform that arises due to the need of companies tosolve the communication problem they have with their employees.A challenge that at this time it is even greater, since most of the teams are teleworking.

In this situation,the startup has decided to offer its platform for free to all companieswho may need it, to help themimprove the flow of communication with your employeesandto size, in this way,the work environmentin order to solve problems and maintain productivity and performance.

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Digital HR

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The coronavirus crisis drives well-being, conciliation and companionship

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Nailted study says workers say they experience less stress

The coronavirus crisis drives well-being, reconciliation

The platform that measures the work environment in companiesNailted, has carried out a studyamong more than 3,000 workersto se herevolution and the impact confinement has had,caused by the COVID-19 crisis, in thelevel of motivation and well-being of the same.

To do this, the platform has compared different parameters before and during quarantine.

According to the study, thelevel of well-being with respect to stressit was rated by workers with a 6.2 out of 10 before quarantine. However, they currently value it with a 7.1, which implies aimprovement of more than 15%.One of the factors that can be decisive in reducing stress isconciliation, which according to the workersIt has improved during the weeks of confinement almost 10%.

With regard to the relationship between partners there are also some significant changes.

Companionship has improved nearly 10%during this period of teleworking, with a rating of9 out of 10. According to the workers,collaborationbetween thesehas improved 7%andthe trustbetween them a9%.

Furthermore, according to Nailted, there are differences between companies with more or less than 250 employees. With respect topeer communication, it isbetter in smaller ones, whereIt has grown by 13%.Those of more workers, however, register a fall of 3%.

On the other hand, inLarger companies workers’ collaboration with their boss or director has worsened by 2.5%during quarantine, while stoppingthe smaller ones have improved 8.5%(going from a rating of 7.7 to 8.4 out of 10).

However, regarding the level of motivation in the companies, in the larger ones it has grown by 5% these weeks, while in those with less than 250 employees it has grown by 2%.

â € œThis study reflects that, although many companies find themselves in a situation of forced remote work, the level of workers’ well-being has not only been maintained, but has improved. In these moments, more than ever, the communication of companies with workers and the companionship among them is essential, so it is necessary to provide them with tools that make this possible, â € he says.Jos Ignacio Andrs, founder and CEO of Nailted.

Nailted is a platform that arises due to the need of companies tosolve the communication problem they have with their employees.A challenge that at this time it is even greater, since most of the teams are teleworking.

In this situation,the startup has decided to offer its platform for free to all companieswho may need it, to help themimprove the flow of communication with your employeesandto size, in this way,the work environmentin order to solve problems and maintain productivity and performance.

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AFIP enabled data upload for the program that helps pay salaries

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The AFIP published in the web service “Emergency Assistance Program for Work and Production”, the information it requires from taxpayers

The AFIP has published in the web service “Emergency Assistance Program for Work and Production – ATP”, lto information that requires taxpayers to supply in order to carry out the evaluations provided for by article 5 of Decree 332/2020 and determine the benefits that correspond to them.

Information It must be supplied between April 13 and 15, 2020, inclusive.

As it appears from the following screen, when entering the service with the tax code, the taxpayer is requested to provide the following information:

  • Sales and / or similar, accrued from 03/12/2019 to 04/12/2019.
  • Sales and / or similar, accrued from 03/12/2020 to 04/12/2020.

Also, they are requested to attach a file (.xls, .xlsx, .ods, .cvs or .pdf format) with the detail of all the vouchers that make up the indicated figures.

As an orientation guide for making the file, it allows you to download an Excel file with the following columns:

It also allows downloading an example with data:

Below we will make some comments regarding the information requested and some of the situations that may arise:

As we have indicated, the AFIP has requested information on sales from 12/3 to 4/10 of the year 2019 and the year 2020 but it is not known how those data will be compared.

We understand that objective data and comparison methodology should be known to taxpayers prior to their analysis in order to determine the benefits that correspond to them.

What is the parameter that determines the substantial decrease in sales?

Decree 332/2020 establishes that employers can qualify for benefits if they meet one or more of the three criteria it indicates.

One of them is the substantial reduction in its sales after March 20, 2020.

For example, in Spain it was established that freelancers could ask for benefits if their sales had decreased by at least 75% in relation to the average turnover of the previous semester.

We do not yet know the parameter that will be used to define when the substantial decrease in sales is verified.

Billing does not mean charging

Decree 332/2020 refers to the substantial decrease in sales and does not contemplate the substantial decrease in collections.

A company may have invoiced from 02/12/2020 to 04/12/2020 but have not charged anything since 03/20/2020.

And that company may need the benefits of Decree 332/2020 regarding employer contributions and assistance for the payment of wages.

However, since the Decree does not contemplate it, the AFIP is not requesting information on collections.

We understand that this will generate many freelancers, monotributistas and SMEs can be left out of the benefits.

In our opinion, Decree 332/2020 should be modified to also consider the substantial decrease in collections as a condition to be able to enter the Program and obtain benefits.

Will the 2019 data be adjusted for inflation to compare with 2020?

We understand that to buy sales for both periods, one of the indices prepared by INDEC that reflect inflation between those months, of around 50%, must be applied.

Let’s look at these examples:

  • 12-month inflation: 50%
  • 2019 Sales: $ 1,000,000
  • 2020 Sales: $ 350,000

If you compare the normal sales, It is concluded that sales decreased by 65%.

On the other hand, if 2019 sales are adjusted for inflation, a decrease in sales of 76.67% would be verified.

  • 2019 Sales: $ 1,500,000 ($ 1,000,000 x 1.50)
  • 2020 Sales: $ 350,000

What happens if the taxpayer cannot access the information to upload the data to the AFIP service?

It may happen that taxpayers do not have access to information that they must supply for analysis.

For example, those who make sales using old-technology tax controllers, may need to access them to extract sales information from 3/12 to 3/19/2020.

Accordingly, we understand that a reasonably estimated amount of sales could be allowed to be reported.

Otherwise, this situation would have to be considered as an exception to social, preventive and mandatory isolation so that they can contact the company to release the information.

Sebastián M. Domínguez
Partner of SDC Asesores Tributarios

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At war with boredom: vintage synths, English football and Mozart

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1- With scented candles For twenty years, Sufjan Stevens’ career has been like a pendulum of medium: as soon as the most revered folk bard of his generation takes light (say, an Oscar nomination for his lamentos in Call Me by Your Name), he goes back into the darkness of his cellar tinkering with an electronic opera or composing a learned ballet. In the era of global confinement, the idol of souls hushed up under the duvet discreetly returns with an epic symphony “New age” (sic), composed with a vintage synthesizer. Without banjo and almost no songs (if not some flights dissolved under tablecloths of echoes), but with four hands with his adored stepfather, Lowell Brams (cf. the famous Carrie & Lowell). With a patchouli solemnity bordering on kitsch, the duo evokes gaps in the orange sun, underpinned by a worried pulsation. As if they too were forced to look out the window.

Sufjan Stevens & Lowell Brams, Aporia (Asthmatic Kitty Records).

Joan Fontcuberta's “counter visions”.

2- With bottle Being 20 years old in full confinement? Yes, it happens, unfortunately, and this is the case with photo magazine Air, celebrating this anniversary with three vintage-focused numbers. The first, released Wednesday, available for purchase as a PDF on the magazine’s website, asked 60 photographers to remember their 20s. At that age, Joan Fontcuberta, now 65, made “Counter visions” provocative in the midst of the Franco dictatorship, in a neodadaist spirit (main photo) ; Jürgen Nefzger, 52, was on the roads of China with Pink Floyd in his player; Elene Usdin, 49, disguised her boy friends as girls; and Emma Barthère, 37, photographed naked men… In this nice issue, Gerard Malanga, co-founder of the magazine Interview with Warhol, shares a few portraits of stars, including an Iggy Pop with a damn sexy coat. Air also launched “Confinement yours”, a daily column on his site, Instagram and Facebook, in which a photographer gives news, more or less airy…

https://delair.fr/

Sunderland fans suffered double Wembley heartbreak in 2018-19 (Picture: Netflix)

Netflix photo

3- With feet and a ball Flair or an incredible drink? We are not sure how to qualify the idea that led Leo Pearlman and Ben Turner, the two producers of Sunderland ’til I Die, to take an interest in this football club in the North East of England. Originally, the first season of the thrilling documentary series of Netflix was to narrate, after a sad descent into the second division, the epic attempt to rise from the “Black Cats” to the prestigious Premier League, the elite of the ball British. It was a relegation to the third division! In this new season, the former hated owner, Ellis Short, sold Sunderland to a wealthy Englishman in insurance, Stewart Donald. Beside him, the general manager, Charlie Methven, emerges as a fascinating antihero, more concerned with marketing issues than with the game played by the team. This former journalist from the conservative daily Daily Telegraph is especially concerned with finding the music that will resonate the sound of Ibiza in the Sunderland stadium and, even more, shaking up its sales team following a management guide for dummies.

Sunderland ’til I Die on Netflix.

The Fall of the Usher House - Jean Epstein - 1928 - Collections La Cinémathèque française

The Fall of the Usher house, Jean Epstein, 1928. La Cinémathèque française collections

4- With a treatment of dandruff Closed since March 13, the Cinémathèque française is looking for a parade – when it was supposed to be in full De Funès cycle (with exhibition at the end) – by offering every evening now at 8:30 p.m. on its new Henri platform (not in reference at Portrait of a Serial Killer but to Langlois, founding father of the cinephile temple) a surprise film which, once online, will remain visible free of charge for the duration of the confinement. These are films from the Cinémathèque’s collections, restored over the past twenty years. Among the first to be broadcast: the haunted splendors of Usher House Fall by Jean Esptein (1928) after Poe.

https://www.cinematheque.fr/henri/

The Mercy of Titus, by Mozart, at the Théâtre des Champs Elysées, in December 2014. Photo Champs-Elysées Theater

5- With Viennese coffee and powdered wigs In the series “institutions invite you to offer shows”, the Théâtre des Champs-Elysées (TCE) emphasizes the mozartitude of its project – it changes from Beethoven. Every Friday, the TCE presents at 7:30 p.m. on its YouTube channel house productions from the Viennese troublemaker: Mithridates April 17, directed by Clément Hervieu-Léger, and Don Giovanni the 24, directed by Jérémie Rhorer with Jean-Sébastien Bou and Robert Gleadow. As well as, at any time, the piano concerto Young man performed by David Fray and the National Orchestra of France. Remember that since the first music therapy congress in 1974, Mozart has been popular for all that is depression, insomnia and anxiety.

https://www.youtube.com/user/ThChampsElysees/videos


Didier Péron

,


Clementine Mercier

,


Guillaume Tion

,


Guillaume Gendron

,


Jérôme Lefilliâtre

Sufjan Stevens & Lowell Brams Aporia (Asthmatic Kitty Records).

https://delair.fr/

Sunderland ’til I Die on Netflix.

https://www.cinematheque.fr/henri/

https://www.youtube.com/user/ThChampsElysees/videos

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iPhone and Android seek to warn if you approach someone infected with coronavirus

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Both technology companies signed an agreement for their respective mobiles to help us in these protection tasks through a tracking service

Some of the big technology firms want to help the population to cope better with the quarantine and the coronavirus pandemic, something to which two giants like Apple or Google join.

One of the main measures being taken is home confinement. This avoids contact, as far as possible, with those affected by the pandemic, said the Adslzone site.

But that does not mean that in our homes we can not continue using our smart phones, Smart TVs, game consoles, etc. But these products will not only help us to pass the time, but firms such as the aforementioned Apple or Google want mobiles to also be of help in this fight. All this, of course, through their corresponding iOS operating systems on the iPhone, and Android.

For all this, both technology giants have signed an agreement for their respective mobiles to help us in these protection tasks. Basically what is going to be done for all this is to launch some APIs that certain application and platform developers can use in their projects. These will be valid for both Android and iOS and thanks to the Bluetooth of the devices, they can notify users if they have come into contact with someone affected by COVID-19.

Here you want to meet several priority objectives, on the one hand the speed in creating the APIs. Furthermore, they also want them to be as effective as possible, and another extremely important aspect will be the privacy of those affected. From what is being known now, these applications would be available in the two official stores of Apple and Google.

Of course, we must bear in mind that the launch will not take place until next May with the arrival of the first APIs. From that moment, something that will take place over the next few months, both firms will develop a contact tracking service in order to tell you about it.

In this way, those users who have privately registered on the new platform, either on Android or iOS, will obtain non-personal identifiers. These will be used to notify the rest, all thanks to Bluetooth technology, if they have come into contact with a person who has or has had the virus. Of course, no personal data of the affected person will be revealed here, since privacy in this regard will be very important.

Furthermore, all of this may be used by governments that wish to launch their own and official applications in order to take this extra precautionary measure against COVID-19.

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