The Rise of the ‘TikTok Organist’ and the Future of Classical Music Engagement
Anna Lapwood, dubbed “classical music’s Taylor Swift” by Harper’s Bazaar, is redefining how audiences connect with the organ. Her success isn’t just about musical talent; it’s a masterclass in leveraging social media to dismantle perceptions of a traditionally ‘outdated’ instrument. But what does Lapwood’s ascent signal for the future of classical music, and how can other artists replicate her success?
From Church Lofts to Viral Videos: A New Era for the Organ
For many, the organ evokes images of grand cathedrals and solemn ceremonies. Lapwood is changing that. By sharing her passion on platforms like TikTok – using the hashtag #OrganTok – she’s attracting a younger, more diverse audience. She films the majority of her videos balancing her phone against her boot, capturing the immediacy of practice and performance.
This approach is proving remarkably effective. A video of Lapwood performing with electronic artist Bonobo at the Royal Albert Hall garnered over 5.6 million views, directly translating into sold-out concerts worldwide. Her July 2025 recital at Cologne Cathedral drew a crowd of 13,000, exceeding the venue’s 4,000-person capacity, and even led to a second impromptu performance to accommodate the overflow.
The Power of Demystification: Making Classical Music Accessible
Lapwood’s strategy centers on demystifying the organ. She explains complex concepts like ‘registering’ – the process of selecting sounds – in an accessible way, showcasing the instrument’s incredible versatility. She highlights that a typical organ has multiple keyboards, a pedal board, and hundreds of controls, effectively functioning as an entire orchestra within a single instrument.
This transparency is key. Rather than presenting classical music as an exclusive art form, Lapwood invites audiences behind the scenes, fostering a sense of connection and curiosity. She actively challenges stereotypes, particularly those related to gender, using the hashtag #PlayLikeAGirl in response to outdated advice to “play like a man.”
Breaking Barriers: Gender and Representation in Organ Music
Historically, the organ world has been male-dominated, linked to traditions like all-male choirs. Lapwood’s initiatives, such as a 24-hour Bach-a-thon featuring female organists and a Cambridge organ experience for girls, are actively working to change this. Her success is itself a powerful statement, demonstrating that women can excel in this field and attract large audiences.
The Role of Film Music in Revitalizing Classical Interest
Lapwood’s repertoire isn’t limited to traditional organ works. She frequently incorporates arrangements of popular film scores, including pieces from Interstellar, Pirates of the Caribbean, and Narnia. This strategic choice taps into existing cultural touchstones, attracting listeners who might not otherwise engage with classical music.
In fact, Lapwood believes the Interstellar soundtrack has done more to popularize the organ than any other single factor. She has created a suite from the score, adaptable for different organs, and continues to write transcriptions for the Royal Albert Hall organ.
The Future of Classical Engagement: Lessons from Lapwood’s Success
Lapwood’s story offers several key takeaways for the future of classical music engagement:
- Embrace Social Media: Platforms like TikTok, Instagram, and Facebook are powerful tools for reaching new audiences.
- Demystify the Art Form: Break down complex concepts and make classical music accessible to everyone.
- Diversify Repertoire: Incorporate popular film scores and contemporary works alongside traditional pieces.
- Champion Representation: Address historical imbalances and create opportunities for underrepresented groups.
- Authenticity is Key: Share your passion and connect with audiences on a personal level.
FAQ
Q: Is the organ a difficult instrument to learn?
A: We see a complex instrument with multiple keyboards and controls, but with dedication and practice, it is certainly achievable.
Q: What is ‘registering’ in organ playing?
A: Registering is the process of selecting the different sounds (stops) on the organ to create a specific tone color.
Q: Does social media detract from the seriousness of classical music?
A: Not at all. It provides a new avenue for engagement and can introduce classical music to a wider audience.
Q: Where can I notice Anna Lapwood perform?
A: Anna Lapwood is currently touring in Australia, with performances in Melbourne and Sydney.
Did you know? Anna Lapwood became the first official organist of the Royal Albert Hall in 2025, a historic appointment in the hall’s 155-year history.
Pro Tip: Explore the #OrganTok hashtag on TikTok to discover a vibrant community of organ enthusiasts and performers.
What are your thoughts on Anna Lapwood’s approach? Share your comments below and let us know how you think classical music can continue to evolve and engage new audiences!
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