Jakarta – Indonesian shopping centers are preparing for a surge in activity during the upcoming Ramadan and Eid period with a focus on attracting shoppers through midnight sales and enhanced visitor experiences. The initiatives are designed to boost economic activity and capitalize on increased consumer spending.
Boosting Ramadan and Eid Transactions
According to Agung Gunawan, Head of the Promotion Program Division of the Indonesian Shopping Center Management Association (DPP APPBI), midnight sales are a key strategy. These sales typically launch two weeks before Eid, coinciding with payday and the distribution of holiday allowances (THR).
The promotions will involve discounts on products offered by individual brands within the malls. Agung, who also serves as the General Manager of Kota Kasablanka Mall, expressed optimism about maintaining strong consumer purchasing power, noting a 3 percent increase in transactions at Kota Kasablanka in January.
Beyond Shopping: Food and Safety
APPBI members are prioritizing visitor safety and comfort, coordinating with tenants to offer attractive shopping and culinary programs. Shopping centers are also preparing for increased demand for food and beverage services, particularly during peak hours leading up to the breaking of the quick, between 5:00 PM and 8:00 PM.
Agung indicated that the presence of “Rojali” (browsers who rarely buy) and “Rohana” (those who only ask questions) does not significantly impact overall transaction volumes.
Frequently Asked Questions
When will midnight sales typically commence?
Midnight sales usually begin two weeks before Eid, coinciding with payday or the distribution of holiday allowances (THR).
What is the target transaction value for the Ramadan and Eid period?
The Indonesian Retailers and Shopping Center Tenants Association (Hippindo) aims to achieve transactions exceeding Rp50 trillion during the Ramadan and Eid period.
What are shopping centers doing to prepare for increased visitor traffic?
APPBI members are focusing on visitor safety and comfort, coordinating with tenants to prepare attractive shopping programs and culinary offerings.
As malls prepare for the anticipated increase in shoppers, will these initiatives be enough to significantly impact the national economy?